Apple didn't even provide a dividend until Tim Cook took over. Tim Cook also took a meeting with Carl Ican, perhaps the biggest institutional investor of them all, whose main objective is to line his own pockets as quickly as possible, not the long term health of the company.
It's naive to say that Apple has not gotten more cozy with Wall Street, and their expectations, since Jobs died, because they undoubtedly have. What Cook failed to realize, I think, is that once you open that door, there is no going back. Apple would have been better off ignoring the demands of the market, and letting investors decide whether it would be prudent to invest based on the results of the company. Surely not much would have changed in that regard, since the Market has continued to hold Apple to a different standard even though Cook has given them at least some concessions as to their demands. Now Apple seems to have a strategy that must appease the market, rather than allowing the market to make money off of be spectacular performances Apple has each quarter. Now it seems, no matter what, it will never be good enough, and the institutional investors will demand and a bigger and bigger say, all while looking out for their own best interests. I think it was a mistake to crack that door open at all, even if only slightly. In that regard Tim Cook is nothing like Steve Jobs, who let the products speak for themselves and if you didn't like it, then you could take a hike.
It's naive to say that Apple has not gotten more cozy with Wall Street, and their expectations, since Jobs died, because they undoubtedly have. What Cook failed to realize, I think, is that once you open that door, there is no going back. Apple would have been better off ignoring the demands of the market, and letting investors decide whether it would be prudent to invest based on the results of the company. Surely not much would have changed in that regard, since the Market has continued to hold Apple to a different standard even though Cook has given them at least some concessions as to their demands. Now Apple seems to have a strategy that must appease the market, rather than allowing the market to make money off of be spectacular performances Apple has each quarter. Now it seems, no matter what, it will never be good enough, and the institutional investors will demand and a bigger and bigger say, all while looking out for their own best interests. I think it was a mistake to crack that door open at all, even if only slightly. In that regard Tim Cook is nothing like Steve Jobs, who let the products speak for themselves and if you didn't like it, then you could take a hike.