Apple on Course to Retake Second Place in Global Smartphone Vendor Ranking

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Apple is on course to recapture second place from Huawei in the global smartphone vendor ranking in the fourth quarter of 2019, reports DigiTimes.


The change in ranking is said to be a combined effect of strong sales of Apple's iPhone 11 lineup and the impact of Huawei's trade ban in the United States.

Despite being blacklisted by the U.S. government in the middle of the second quarter this year, Huawei has managed to ship 60 million handsets, which is around the same amount it shipped in the previous quarter, according to data from Gartner.

However, as the trade ban drags on, Huawei is expect to see sales slide over the second half of this year. Gartner estimates that shipments could fall to about 50 million units in the third quarter, before bouncing back to 60 million units going into the holiday period.

According to IDC, Apple shipped 36 million iPhones in Q1 2019. Sales are said to have dropped to 34 million in the second quarter, with an expected slide to 30 million units in Q3 as people waited for Apple's next-generation flagship devices, iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max.

But with reports of higher-than-expected sales of its iPhone 11 lineup both domestically and abroad, Apple could see its handset shipments reach 70 million units in the fourth quarter, which would exceed the 60 million units Huawei is expected to ship in Q4 2019.

Article Link: Apple on Course to Retake Second Place in Global Smartphone Vendor Ranking
 

RickDEGH

macrumors member
Sep 15, 2018
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Germany
Personal experience of course but I feel like „everyone“ in Germany is slowly switching to Huawei unless they got an iPhone from work
No, I don’t think so! In fact, I think the opposite is rather happening. I live in a university city and all I see on buses and trains and on the streets are iPhones. Matter of fact, I know folks who recently switched from Android devices to iPhones. A year ago I hardly ever saw anyone with one of the “notched” iPhones. Now it’s all I see.
 

69Mustang

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Jan 7, 2014
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In between a rock and a hard place
Personal...
Personal experience of course but I feel like „everyone“ in Germany is slowly switching to Huawei unless they got an iPhone from work
anecdotes...
No, I don’t think so! In fact, I think the opposite is rather happening. I live in a university city and all I see on buses and trains and on the streets are iPhones. Matter of fact, I know folks who recently switched from Android devices to iPhones. A year ago I hardly ever saw anyone with one of the “notched” iPhones. Now it’s all I see.
amirite? ¯\_(ツ)_/¯
 
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ksec

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When will we learn that shipment numbers doesn't matter. It is the Active User base that matters. As a matter of fact, due to iPhone's vibrant second hand market, Apple could have increase its Active User Base even if it had Zero Shipment for the year.

At the start of the year Apple announced its has more than 900M Active Users, given iPhone 11's attractive pricing, we could see 1Billion Active iPhone by early 2020.

It will properly then be a slow march post 1B. And it is all about services from then on.
 
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KidAKidB

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Oct 1, 2014
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No, I don’t think so! In fact, I think the opposite is rather happening. I live in a university city and all I see on buses and trains and on the streets are iPhones. Matter of fact, I know folks who recently switched from Android devices to iPhones. A year ago I hardly ever saw anyone with one of the “notched” iPhones. Now it’s all I see.
You can't base anything on what you see in the streets. Extremely anecdotal.
 
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GrumpyMom

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Sep 11, 2014
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Apple released a surprisingly compelling phone this year that addresses key areas of customer concern: the camera and battery life.

But the modems are still not quite up to the level available on Android flagships so there’s still some money they are leaving on the table to hopefully be scooped up next year.
 
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realtuner

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Apple is on course to recapture second place from Huawei in the global smartphone vendor ranking in the fourth quarter of 2019
Apple is in first place and has been that way since 2010 or so. Only if you add in dirt cheap Android phone sales can Samsung (or Huawei) appear to be winning.
 
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calstanford

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No, I don’t think so! In fact, I think the opposite is rather happening. I live in a university city and all I see on buses and trains and on the streets are iPhones. Matter of fact, I know folks who recently switched from Android devices to iPhones. A year ago I hardly ever saw anyone with one of the “notched” iPhones. Now it’s all I see.
That's cute. Your uni city is not the whole country though.

It's a fact that iPhone penetration is very low in Germany compared to say US or Japan or even China and Australia and has been falling for years, only recently barely trending upwards.

1570544231505.png
 
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realtuner

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That's cute. Your uni city is not the whole country though.

It's a fact that iPhone penetration is very low in Germany compared to say US or Japan or even China and Australia and has been falling for years, only recently barely trending upwards.

View attachment 867712
There’s one HUGE flaw with those numbers. They represent device sales, not actual active users.

Someone buying $50 Android phones and throwing them out every 6-12 months (because it’s cheaper to buy another one than to bother fixing it) makes for a lot of sales but does nothing to increase your user base.
 
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miflgr92

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Jun 29, 2018
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I personally have no interest in the new iPhones and will be sticking with my iPhone 8 Plus for the foreseeable future (life of a broke medical student).

But I am shocked at how many patients already have iPhone 11 Pros at the hospitals and clinics I am rotating at. I don’t remember seeing this many iPhone X/Xs/Xr models in the wild so quickly after their releases.
 
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RickDEGH

macrumors member
Sep 15, 2018
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Germany
That's cute. Your uni city is not the whole country though.

It's a fact that iPhone penetration is very low in Germany compared to say US or Japan or even China and Australia and has been falling for years, only recently barely trending upwards.

View attachment 867712
You do realize that you showed a comparison between iOS = iPhones vs Android = quazillion OEMs? Also, my comment was in direct response to another comment about Huawei and iPhones.
 

Cosmosent

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But with reports of higher-than-expected sales of its iPhone 11 lineup both domestically and abroad, Apple could see its handset shipments reach 70 million units in the fourth quarter, which would exceed the 60 million units Huawei is expected to ship in Q4 2019.
Those Reports need to be taken with a Grain of Salt.

iPhones get hit with a 15% Tariff starting Dec 15th.

Those Reports are very-likely related to Apple's desire / need to get as many iPhones produced & thru customs (here in the States) BEFORE Dec 15th !

The Nikkei did NOT pick up on this.

NO ONE on Wall Street picked up on this.

I see indication that the 2019 iPhones are selling any better than the 2018 iPhones at launch.

Apple could easily be throttling deliveries to Control the Narrative / the Press.

I ordered my 11 Pro Max on-line @ ~9:30am about ten days ago, & picked it up at the local Apple Store at noon that day !
 

gnomeisland

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Jul 30, 2008
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That's cute. Your uni city is not the whole country though.

It's a fact that iPhone penetration is very low in Germany compared to say US or Japan or even China and Australia and has been falling for years, only recently barely trending upwards.
Just to wade in where I wasn't invited, his point was that iPhone usage is growing, not that it is more common, and not shrinking as your claimed. That is what your chart shows.

Certainly where you are matters a lot. Even here in NYC, an Apple stronghold, I see lots of Android phones in certain neighborhoods, and a few stops later on the subway practically everyone is holding an iPhone.
 
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m0sher

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Mar 4, 2018
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Apple must be doing great this year.

They are slammed with pre orders.

I know this because my Pro Max Oct 1 preorder won’t be shipped until Oct 10-17th *sigh* at least by overnight shipping once it ships.
 

FlyingDutch

macrumors regular
Aug 21, 2019
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Eindhoven (NL)
That's cute. Your uni city is not the whole country though.

It's a fact that iPhone penetration is very low in Germany compared to say US or Japan or even China and Australia and has been falling for years, only recently barely trending upwards.

View attachment 867712
Are you really calling 19% share sales a very low number? You clearly don’t know what those numbers mean
- - Post merged: - -

Apple is in first place and has been that way since 2010 or so. Only if you add in dirt cheap Android phone sales can Samsung (or Huawei) appear to be winning.
This. Apple is, by far, in first place when high end devices are accounted. The impressive 80-ish % market share of Android phones is mainly composed by garbage produced by Samsung, Huawei or Xiaomi. Hardly profitable at all. If you take into account just high end products, iPhone is the number one.
 
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FlyingDutch

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Aug 21, 2019
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Those Reports need to be taken with a Grain of Salt.

iPhones get hit with a 15% Tariff starting Dec 15th.

Those Reports are very-likely related to Apple's desire / need to get as many iPhones produced & thru customs (here in the States) BEFORE Dec 15th !

The Nikkei did NOT pick up on this.

NO ONE on Wall Street picked up on this.

I see indication that the 2019 iPhones are selling any better than the 2018 iPhones at launch.

Apple could easily be throttling deliveries to Control the Narrative / the Press.

I ordered my 11 Pro Max on-line @ ~9:30am about ten days ago, & picked it up at the local Apple Store at noon that day !
how many times we must read this non sense?
 

Khedron

macrumors 68000
Sep 27, 2013
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No wonder Apple is accepting sub-standard screens and lowering their quality control, just get any units on U.S. soil before the tariffs hit.
- - Post merged: - -

This. Apple is, by far, in first place when high end devices are accounted. The impressive 80-ish % market share of Android phones is mainly composed by garbage produced by Samsung, Huawei or Xiaomi. Hardly profitable at all. If you take into account just high end products, iPhone is the number one.
Apple has 100% of the market for smartphones that cost $800 and have LCD screens! Winning!
 

antonis

macrumors 68020
Jun 10, 2011
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903
Let's get Samsung banned next.
Let's see if Apple will be #1 by this time next year. Heck, let's ban everyone else.