Apple One Gets New Colorful Logo Following Apple TV Rebrand

[MacRumors]

Apple updated the logo and name for its Apple TV streaming service today, and it looks like Apple One might be next. On the revamped Apple TV website, there's a new, more colorful Apple One logo available.

The logo features an Apple icon that's split into six slices, and each slice includes the color that Apple uses for one of the services included in Apple One Premium.

Apple One is Apple's paid service that combines several subscriptions in a single bundle price. Apple hadn't designed a recognizable logo for Apple One until now, and the new design still hasn't been added to the standalone Apple One website.

Since Apple is rebranding the Apple TV streaming service, it makes sense for the company to also push the Apple One subscription bundle. Apple One is priced at $19.95 per month for the individual plan, which includes 50GB of iCloud+ storage, Apple TV, Apple Music, and Apple Arcade.

The $25.95 per month Family option offers the same services with 200GB of iCloud+ storage and access for up to five people, while the $37.95 per month Premier plan includes access to 2TB of iCloud+ storage, Apple TV, Apple Music, Apple Arcade, Apple News+, and Apple Fitness+. Apple's bundles offer savings ranging from $12 per month to $32 per month.

Article Link: Apple One Gets New Colorful Logo Following Apple TV Rebrand

 

[Exponent]

…
…
…BRING BACK JONY IVE!
😱🤢🤮

 

[carswell]

Liquid Glass, the iPhone 17 Pros and now this. Has the Apple design team swallowed a fugly pill?

 

[F23]

what happened to the rumors of an iPhone hardware subscription / Apple One combo to replace the Upgrade Program?

 

[Jeeve Stubbs]

Personally I would have drawn the slices vertically, because that's usually the way people cut their apples.

 

[surfzen21]

As a shareholder, I think the new icon deserves a 20% increase subscription cost.

 

[turbineseaplane]

This is apparently what happens when you hire designers with questionable track records, or lacking any eye for "good taste".

 

[BigBlur]

Looks like one of those wooden stacking toys for toddlers. Is that where they got their inspiration?

 

[canadianreader]

Rebranded by Siri

 

[canadianreader]

This is apparently what happens when you hire designers with questionable track records, or lacking any eye for "good taste".

At first I thought I was looking at the Apple rainbow logo then I realized it's a desecrated rainbow logo.

 

[turbineseaplane]

At first I thought I was looking at the Apple rainbow logo then I realized it's a desecrated rainbow logo.

It doesn't even make any sense.
The "wedges" seem to be larger and smaller in a way that never would have been a single Apple cut into slices.

And why is the bottom one seemingly tapered in at the edges?

I swear, between things like this and some of the Liquid Glass stuff, they have "designers" just jerking around with filters and effects in graphics software.

There is no coherence to any of this.

 

[canadianreader]

Looks like one of those wooden stacking toys for toddlers. Is that where they got their inspiration?

It kinda looks like a club sandwich made with clay

 

[jayducharme]

It looks like what happens when a child attempts to assemble a Fisher-Price toy without understanding how it all goes together. Either that or something from the old Gumby series.

The "wedges" seem to be larger and smaller in a way that never would have been a single Apple cut into slices.

Maybe they'll change sizes depending on the width of the pie chart slices we see during the quarterly reports.

 

[turbineseaplane]

It looks like what happens when a child attempts to assemble a Fisher-Price toy without understanding how it all goes together.


Maybe they'll change sizes depending on the width of the pie chart slices we see during the quarterly reports.

Now there is some Tim Cook Creativity right there!
That's a feature he could get behind, I'm sure!

 

[red barchetta]

Wallace and Gromit, Inc.

 

[dustin_]

it makes a lot more sense in full context. unpopular opinion, i guess, but i kind of love it.

 

[btrach144]

Yikes, liquid ass is really seeping into everything. This will go down as an ugly era for Apple.

 

[turbineseaplane]

As a shareholder, I think the new icon deserves a 20% increase subscription cost.

Sounds like you got an early look at the upcoming memo!

 

[Mrkevinfinnerty]

revamped pricing coming soon!

 

[turbineseaplane]

I see where we're going ...

Apple One pricing remains the same.

"Introducing Apple Two"!

 

[sleeptodream]

it makes a lot more sense in full context. unpopular opinion, i guess, but i kind of love it.

View attachment 2575776

I like the idea, just not the execution. It’s good enough for an invite or something but not a logo that will stick around

The slices are pretty lopsided, and I don’t like how they’re different thicknesses. It’s too heavy on the red/orange, esp with the leaf on top also being red. It could have been a perfect call back to the rainbow logo, but this is not great as-is imo

 

[jz0309]

This is apparently what happens when you hire designers with questionable track records, or lacking any eye for "good taste".

Honest question: do you remember (or think) we would have seen "stories" like this 10 years ago? Or 5 years ago?
We are being fed every single bit and piece nowadays, this in my mind is an absolute "non-story", and yet here we are clicking and typing ... good for MR I suppose.

 

[turbineseaplane]

Honest question: do you remember (or think) we would have seen "stories" like this 10 years ago? Or 5 years ago?
We are being fed every single bit and piece nowadays, this in my mind is an absolute "non-story", and yet here we are clicking and typing ... good for MR I suppose.

Probably not -- fair point.

I still think it's unattractive though, FWIW 😂 ✌️

 

[diblasio]

I like it. Why can’t yall find something you like and go enjoy it!

 

[jz0309]

Probably not -- fair point.

I still think it's unattractive though, FWIW 😂 ✌️

I can honestly care less, I have my iPhone, iPad and AW in an Apple One plan but when do I ever see that logo?