Apple One Gets New Colorful Logo Following Apple TV Rebrand [Updated]

[jdawgnoonan]

View attachment 2575816

I know the feeling. I cannot count the times I have wanted to check my email and launched Microsoft Woutlook by mistake. Also tried to open a spreadsheet in Pexcel recently.

If only the icons still looked like those with the letters, they look like this:

 

[Rogifan]

Liquid Glass, the iPhone 17 Pros and now this. Has the Apple design team swallowed a fugly pill?

Does something like this come from the software UI team or is it from Apple’s marketing team?

 

[uczcret]

If only the icons still looked like those, they look like this:

Where did you get these from? Are they the dark icons on macOS?

 

[seanrt]

I can honestly care less, I have my iPhone, iPad and AW in an Apple One plan but when do I ever see that logo?

no logo, it would cover the ads that will be making their way

 

[bLackjackj]

BRING BACK JONY IVE!

I couldn’t agree more,..how on earth is anybody agreeing with Tim’s so called design ethic! 🤢🤮

 

[mansplains]

what happened to the rumors of an iPhone hardware subscription / Apple One combo to replace the Upgrade Program?

A little off topic, but I’d consider going back to iUP if it didn’t require connecting to the main carriers… the loan is handled separately, not financed by the carrier, literally no reason for this requirement.

 

[TheColtr]

I’ve been complaining that technology was getting boring. Everything looks the same. Kudos to Apple for doing something different. Liquid Glass is fun, this design is fun. Keep it going, I want more whimsy in my technology!

 

[Ctrlos]

Half an hour messing in Pixelmator

 

[svish]

Like the fun colorful logo. Nice change. Wish Apple had such beautiful colors for their products too besides the iMac.

 

[F23]

A little off topic, but I’d consider going back to iUP if it didn’t require connecting to the main carriers… the loan is handled separately, not financed by the carrier, literally no reason for this requirement.

i've been on it since 2016, great program no hiccups

 

[aeternitas]

OneNote
OneDrive
BankOne
OnePassword
HomeOne
…now Apple One

I always found this naming nomenclature so uninspired…

 

[swilcox69]

Ugly, childish looking. Jobs would be firing someone.

 

[Harvey Zoltan]

Not Good. There is no consistency in Apple's icon design, it really drives me nuts.

 

[arc of the universe]

This isn’t true. They’ve been using this “logo” in ads for Apple One for years.

See this ad uploaded on YouTube over 3 years ago:

And another one posted over a year ago:

thank you for being the person first to post this.

i wonder if Macrumors' error will be corrected or the Macrumors article pulled.
how can Macrumors leave in place an entirely false story they made up.

 

[macduke]

So they’re never planning to add new services, then?

 

[t0rqx]

Liquid Glass, the iPhone 17 Pros and now this. Has the Apple design team swallowed a fugly pill?

Generated by Apple Intelligence. What's you expect?

 

[Ctrlos]

So they’re never planning to add new services, then?

Don’t think for one second there isn’t an ‘Apple Pro’ subscription right around the corner that bundles Final Cut, Logic and (the forthcoming) Pixelmator into one monthly discount across Mac and iPad.

 

[whelmedjedi]

Apple logo design looks great but what is that One text? Its horrific, terrible and disgusting. Who is the designer of this logo? This is what we got for a designer with $10k monthly paycheck? Unbelievable..

 

[Big_D]

I'm still getting the black apple silhouette and One being displayed under subscriptions (Germany), and News+ isn't available here.

 

[Unami]

and each slice includes the color that Apple uses for one of the services included in Apple One Premium.

Only that they don't offer it with all six services in most countries.

 

[Populus]

View attachment 2575776

So now we have iCloud+, Apple News+, Apple Fitness+… and we drop the plus from Apple TV+

I guess that, for consistency sake, the next services to drop the plus symbol from their brand will be Apple Fitness and Apple News.

 

[downpour]

This reminds me, I need to cancel my Apple one subscription. With the exception of Sneaky Sasquatch (that's been around forever) the games are rubbish and there is nothing new. Apple News can be replaced for free with PressReader. The Fitness Instructors are cheesy and annoying. Apple Music isn't as good as Spotify for recommendations and UI. Apple TV is surviving off the same old shows and there is rarely anything new. There are cheaper alternatives for Photo and cloud storage. So what am I paying all this money for?

 

[macjaffa]

Yikes, liquid ass is really seeping into everything. This will go down as an ugly era for Apple.

Im sure apple are counting all their ugly dollars.

 

[DougieS]

The logo on its own doesn't convey any meaning. Nothing memorable or beautiful this year except iPhone Air.

View attachment 2575821

My blue iPhone 17 Pro Max is beautiful.

 

[pappl]

I use Apple One Premium with family subscription.
We don't need a new icon, we need options.
Nobody in the family uses/likes Apple Arcade, why can't i remove or switch to another service?
And why aren't more new Apple services included?

Sometimes i think, they are actively avoiding customer needs.
e.g. We want to use Safari, but why can't we use our prefered search engine?
Why is only Google, Bing, Yahoo, DuckDuckGo, Ecosia available in the Searchbar? Why can't we use our favourite, other search engine by simply adding a custom url? So fk it, we use another browser.

We want to use Apple Maps, but adding photos to POIs doesn't work, reviews are non existent for most places in my region. Yelp is so 2000, it's bad. So fk it, we use Google Maps.

Apple focusing on Icon styles, more or less blur or more icon transparency, Genmoji and other non-value added stuff is getting me mad. I want things done, my way, like on every sh**y 200 bucks Android phone. Why isn't this possible with a 1000+ bucks iPhone?