I remember a time when I thought storing stuff on my computer/online account was the safest place because no one can get to it. I am very happy to lose all those services to get my privacy back and not be exposed. I used the internet without tracking pre-2005 and life was just as good. Many service available does not need tracking including email(ad supported), search engines(keyword ad supported), video-on-demand(paid service), IMs, maps...yes even maps. People used TomTom for GPS and it didn't track them IIRC. They only track you because its an extra measure to make more money. Its like you pay a hospital for a surgery, then they sell all patient data to research companies to make statistics to sell for drug companies and insurance companies.