Apple Opening New German Retail Store on December 14

Discussion in 'Mac Blog Discussion' started by MacRumors, Dec 10, 2013.

  1. MacRumors macrumors bot


    Apr 12, 2001

    An Apple Retail Store is set to open in Düsseldorf, Germany this Saturday, December 14 reports Macerkopf [Google Translate]. The company originally posted job listings for the new location this past March. Düsseldorf is best known as an international business hub, playing host to around 20% of the world's major trade fairs.

    Notably, Apple also opened a stunning new store in the German capital of Berlin this past May, with a store in Hanover also reportedly in the works as of last April. In total, the new retail location in Düsseldorf marks Apple's 13th retail store in the country.

    Apple reported during its fourth quarter earnings call that its retail stores made $4.5 billion in revenue in Q4 2013, with 30 new stores coming in fiscal 2014. Two-thirds of those new stores will be located outside of the United States, and Apple plans to remodel an additional 20 stores over the course of the year.

    Article Link: Apple Opening New German Retail Store on December 14
  2. lazyrighteye, Dec 10, 2013
    Last edited: Dec 10, 2013

    lazyrighteye macrumors 68000


    Jan 16, 2002
    Denver, CO
    It appears just the buildings in the glass' reflection that darkens the glass. But a black glass face would look pretty iDevice cool. Users could touch the glass for store hours and other info.
  3. NightFox macrumors 68020


    May 10, 2005
    Shropshire, UK
    Maybe it's shiny black curved aluminium as they're going to release the new Mac Pro on the same day </wishfulthinking>
  4. osx11 macrumors 6502a

    Jan 16, 2011
  5. winston1236 macrumors 68000

    Dec 13, 2010
    Its probably still covered on the inside to keep people from looking in.
  6. JoeRito macrumors 6502a


    Apr 12, 2012
    New England, USA
    I'll plan on visiting in the Spring... Woohoo everything will cost 18% more in Germany!
  7. verpeiler macrumors 6502a


    May 11, 2013
    Munich, Germany
    Huh, why 18% more? If you mean the sales tax, that's 19% but it's always included.
  8. .:Aleph:. macrumors member

    Jun 4, 2013
    McShark is unsatisfactory?

    I really want to know why, for example, a MacBook Pro with Retina display, say, the 15-inch, 2.3 GHz model costs €2,599 in Germany and $2,599 in the United States. At today's rates, that means that in German shops it costs a whopping $3,582.46! :eek:
  9. matthijst macrumors regular

    Jun 8, 2009
    Is't mostly taxes.
    Around 8% in the US vs 21% in Europe.
  10. .:Aleph:., Dec 12, 2013
    Last edited: Dec 12, 2013

    .:Aleph:. macrumors member

    Jun 4, 2013
    If you have a price of $2,599, subtract from it the 8% sales tax, you get $2,406.48.

    If that is the base price and to it you add the European VAT of 21%, you get $2,911.84.

    That is $600 less than the German price.

    The price is marginally different in the UK.

    Perhaps there's also the customs duty, but if you import a MacBook Pro from China to US, it's duty-free or not?
  11. osx11 macrumors 6502a

    Jan 16, 2011
    German prices have (higher taxes included)! U.S. don't have the (lower) taxes included in the listed price. That's at least part of the difference.
  12. osx11 macrumors 6502a

    Jan 16, 2011
    There's nothing wrong with McShark, but I'd still prefer to have a true Apple Store with a Genius Bar. Also, dealing with Apple directly with defects and warranties is something I'd prefer!
  13. foobarbaz macrumors 6502a

    Nov 29, 2007
    Don't subtract the 8% from the US price. For some reason prices in the US are always quoted without taxes, so most of the time you pay more than the sticker says.

    Then, the German price includes a copyright fee. It also needs to include the cost for 24 months of accountability for defects. And the cost of doing business is simply higher in fragmented and more regulated Europe.
  14. .:Aleph:. macrumors member

    Jun 4, 2013

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