Apple Opening New German Retail Store on December 14

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macrumors bot
Original poster
Apr 12, 2001
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An Apple Retail Store is set to open in Düsseldorf, Germany this Saturday, December 14 reports Macerkopf [Google Translate]. The company originally posted job listings for the new location this past March. Düsseldorf is best known as an international business hub, playing host to around 20% of the world's major trade fairs.

Notably, Apple also opened a stunning new store in the German capital of Berlin this past May, with a store in Hanover also reportedly in the works as of last April. In total, the new retail location in Düsseldorf marks Apple's 13th retail store in the country.

Apple reported during its fourth quarter earnings call that its retail stores made $4.5 billion in revenue in Q4 2013, with 30 new stores coming in fiscal 2014. Two-thirds of those new stores will be located outside of the United States, and Apple plans to remodel an additional 20 stores over the course of the year.

Article Link: Apple Opening New German Retail Store on December 14
 

lazyrighteye

macrumors 68000
Jan 16, 2002
1,890
635
Denver, CO
It appears just the buildings in the glass' reflection that darkens the glass. But a black glass face would look pretty iDevice cool. Users could touch the glass for store hours and other info.
 
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NightFox

macrumors 68020
May 10, 2005
2,228
1,538
Shropshire, UK
It appears just the buildings in the glass' reflection that darkens the glass. But a black glass face would look pretty iDevice cool. Users could touch the glass for store hours and other info.
Maybe it's shiny black curved aluminium as they're going to release the new Mac Pro on the same day </wishfulthinking>
 

winston1236

macrumors 68000
Dec 13, 2010
1,895
318
It appears just the buildings in the glass' reflection that darkens the glass. But a black glass face would look pretty iDevice cool. Users could touch the glass for store hours and other info.
Its probably still covered on the inside to keep people from looking in.
 

.:Aleph:.

macrumors member
Jun 4, 2013
74
4
Still no Apple store in Austria! :(
McShark is unsatisfactory?

Huh, why 18% more? If you mean the sales tax, that's 19% but it's always included.
I really want to know why, for example, a MacBook Pro with Retina display, say, the 15-inch, 2.3 GHz model costs €2,599 in Germany and $2,599 in the United States. At today's rates, that means that in German shops it costs a whopping $3,582.46! :eek:
 

.:Aleph:.

macrumors member
Jun 4, 2013
74
4
If you have a price of $2,599, subtract from it the 8% sales tax, you get $2,406.48.

If that is the base price and to it you add the European VAT of 21%, you get $2,911.84.

That is $600 less than the German price.

The price is marginally different in the UK.

Perhaps there's also the customs duty, but if you import a MacBook Pro from China to US, it's duty-free or not?
 
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osx11

macrumors 6502a
Jan 16, 2011
825
0
McShark is unsatisfactory?



I really want to know why, for example, a MacBook Pro with Retina display, say, the 15-inch, 2.3 GHz model costs €2,599 in Germany and $2,599 in the United States. At today's rates, that means that in German shops it costs a whopping $3,582.46! :eek:
German prices have (higher taxes included)! U.S. don't have the (lower) taxes included in the listed price. That's at least part of the difference.
 

osx11

macrumors 6502a
Jan 16, 2011
825
0
McShark is unsatisfactory?
There's nothing wrong with McShark, but I'd still prefer to have a true Apple Store with a Genius Bar. Also, dealing with Apple directly with defects and warranties is something I'd prefer!
 

foobarbaz

macrumors 6502a
Nov 29, 2007
539
560
If you have a price of $2,599, subtract from it the 8% sales tax, you get $2,406.48.

If that is the base price and to it you add the European VAT of 21%, you get $2,911.84.

That is $600 less than the German price.
Don't subtract the 8% from the US price. For some reason prices in the US are always quoted without taxes, so most of the time you pay more than the sticker says.

Then, the German price includes a copyright fee. It also needs to include the cost for 24 months of accountability for defects. And the cost of doing business is simply higher in fragmented and more regulated Europe.
 
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