There is one in north Greenwich too and used to be in the Thurrock Best Buy. They have people in apple shirts, and are so called 'Mac Specialists' that, as suggested earlier, either spend their entire time on iChat or recommend you away from the Macs.
Are you sure they're Apple employees? I've seen people with apple shirts in my local Currys store but they don't seem to be actual Apple employees, but either Currys employees or Apple reps (which are usually employed by an agency on behalf of Apple). That and it makes no sense that they'd be recommending you away from the macs if they worked for or represented Apple.
They work for Apple and the store within the store is run and stocked by Apple. As far as I know, sales are processed through the main tills in the store.
The Apple section inside Best Buy was cleared and dismantled the day after Carphone Warehouse announced they planned to close the stores and all stock returned to Apple, even though the store carried on trading for another couple of months.
That doesn't sound too different from typical rep work that goes on in quite a few stores. I imagine this Harrods idea would effectively have a true store-within-a-store layout where payments for Apple would be taken via Apple's own tills, rather than the main store ones. I don't know, it's all getting a bit confusing now.