I have to say that I have a pair of Bose headphones - bought a few months ago - and that they are extremely comfortable, and the sound is very good. I bought them because my old Creative headphones (also pretty good) had become worn out, and I travel a lot and wanted quality and comfort. I never liked the Apple ear pods, as I found that while they had fairly good sound, and great looks, they were exceptionally uncomfortable.
Recently, I have supplanted them with a pair of Bang & Olufsen ear pods, which have an excellent sound, and are quite a bit more comfortable than the Apple, (but less comfortable than the Bose, which are the older styled ear-muff type of head-phone. I can't speak with any knowledge about Shure, as I have never owned any, but they seem to be highly rated by many on this forum.
Cheers and good luck