Apple Outlines 'Reasons to Upgrade' Your iPhone on New Website

[MacRumors]

Apple today added a "Why Upgrade" section to its website, which is aimed at encouraging customers with older iPhones to upgrade to a newer model.

The website allows customers to compare the iPhone 11, 11 Pro, 11 Pro Max, 12, 12 mini, 12 Pro, and 12 Pro Max to the iPhone 15, iPhone 15 Plus, iPhone 15 Pro, or iPhone 15 Pro Max.

Each comparison shows what new features someone with an older iPhone will get when upgrading to the iPhone 15 lineup. With the iPhone 11, for example, the iPhone 15 offers 4x better photo resolution, more base storage, Action and Cinematic mode for video, USB-C, a 60 percent faster GPU, 5G, and more.

The site highlights differences in display technology, design, sizing, connectivity, and more. Apple also provides details on the trade-in value of each older iPhone so customers know what kind of discount they can get when trading a device in with the purchase of a new iPhone.

To further soften the costs of upgrading, Apple advertises Apple Card Monthly Installments and carrier deals that can drop the price of the iPhone 15 to $0. Apple also details the ease of upgrading to a new device with features like Quick Start and eSIM.

Much of the smartphone market in the United States is saturated, and there are few new customers for Apple. Upgraders are an important market segment, and Apple is continually seeking ways to get customers to regularly purchase new iPhones to maintain sales momentum.

Article Link: Apple Outlines 'Reasons to Upgrade' Your iPhone on New Website

 

[PeterKeller]

Sales must be slow.

 

[Fuzzball84]

Ha.... well there you go... giving us reasons to upgrade... literally.

This is the thing, and rightly highlighted at the end of the article... the market in some areas is just saturated. Some people don't need a new iPhone, the one they have is fine.

Upgrade cycles for the vast majority of consumers are getting longer and longer.

 

[LoveToMacRumors]

It’s hilarious how they don’t put the iPhone 13 lineup in the comparaison. Must be not enough changes

 

[Fuzzball84]

Thing is, they know the market is saturated... so they just need to focus on other areas and accept that the sales for iPhones in certain markets is just going to hold at some steady level as people upgrade when their iPhone is no longer supported or just not working.

If they recalibrate for that, and just focus on retaining customers... Im sure there's still a lot of money in that market for them.

The days of rapid growth in smartphones in the west, at least, are long gone.

 

[Mrkevinfinnerty]

Didn't include "because we will slow your old one down" huh?

 

[Sami13496]

People are starting to wake up. Tech won’t make us happy.

 

[vegetassj4]

If they really want people to upgrade, they should make the messages for phones older than 2 years green bubbles only. Or, at least phone exclusive emoji for new models.

 

[stiligFox]

Ironically I'm still using an XS Max, which is so old to Apple that it's not even worth comparing to newer phones!

 

[JPack]

"We removed the 128GB option from 15 Pro Max, so you now get 2x more storage!" 🤣

That's a pretty lame upgrade reason, Apple, and you know it.

 

[ghostface147]

People are starting to wake up. Tech won’t make us happy.

No, but tech can help you find happiness in more places.

 

[dandy1117]

This new webpage is better than many YouTube tech reviewers, who tend to compare the latest iPhone with its immediate predecessor. Although Apple's marketing website is obviously self-serving, this webpage could prompt more "objective" content creators to conduct a comprehensive review for users considering an upgrade from much older hardware.

 

[megastuff999]

Make a new iPhone mini with similar dimensions to the iPhone 13 mini and I’ll consider it

 

[icanhazmac]

Pretty sad when the processor and storage upgrades are buried under 6 camera upgrades.

 

[rappr]

Think of all the YouTube videos this site makes redundant

 

[Chuckeee]

My iPhone XR is not included in the list of old phones to be compared. I guess that means my XR is still so GREAT that there is no reason to consider updating

 

[wilhoitm]

I am not sure I would upgrade right now! I would wait for the iPhone 16 AI!

 

[MilaM]

For me the most compelling feature would be USB-C. But I'm still holding on to the 13. It has everything I need.

 

[avkills]

Does it include a "what parts of the DOJ lawsuit this device infringes on" area? 😂

 

[StuBeck]

I guess I lost my reason to upgrade my 13 Pro since Apple can't find a reason to!

 

[JoeG4]

Ironically I'm still using an XS Max, which is so old to Apple that it's not even worth comparing to newer phones!

I was using an XS until it suddenly got real bad this year. The battery started acting sketchy. I was mulling over paying the $90 to replace the battery or forking up for a new iphone. Ended up buying an iphone 13 from a fire sale deal target had. TBH while I was dragging my feet I switched daily driver duty over to my android phone and found I actually... preferred it? Aside from the apple watch not working with it lol.

 

[Pezimak]

Sales must be slow.

Agreed sales must be slow. Or they want bigger profits? Perhaps to pay the incoming fines off?

Anyway I buy refurb and have no intention to upgrade my 14 Pro Max I recently got, it's an excellent phone.

 

[Chuckles55]

Is there a make a screen that won't fry my eyeballs option Apple?????

 

[thejadedmonkey]

I'm only seeing reasons not to upgrade.

 

[sw1tcher]

It’s hilarious how they don’t put the iPhone 13 lineup in the comparaison. Must be not enough changes

They don't list any iPhones before the iPhone 11 either. Must not be enough improvements.