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Apple Park Visitor's Center Now Open to the Public
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So would I, however the fear of an earthquake keeps me away. Imagine all that glass shattering while you are inside the center.
Jony Ives. Who then rips off his human mask, to reveal himself to be alien insider. He will pilot the Mothership back to Planet XI, because Planet X has already been abandoned and considered obsolete.
Who cares? It's a big Apple Store. Yippee.
I am a long time Mac and iOS user but I could care less.
I would prefer that they get products released on time and product lines are refreshed at a more reasonable rate.
There are many reasons I prefer Apple products and I am firmly entrenched in MacOS, iOS ecosystem but honestly I don't see much product differentiation between Apple and its competitors.
I am a long time Mac and iOS user but I could care less.
I would prefer that they get products released on time and product lines are refreshed at a more reasonable rate.
There are many reasons I prefer Apple products and I am firmly entrenched in MacOS, iOS ecosystem but honestly I don't see much product differentiation between Apple and its competitors.
This building really reminds me of the most beutiful, high-tech prison designed to keep the employee in.
Like many prisons where the building walls enclose a central yard to give the inmates fresh air without letting them escape.
So?
Whether Jobs hated the idea of a museum or not should not be the arbiter on the issue. Whether Apple donated its archives or not isn't really relevant either. Other corporate museums started from minimal archives too. Companies don't typically collect their products, they sell them. They don't store their files forever either. It's only much later they go into the open market and either buy specimens or seek owner's to loan them for display, like any museum.
My only point here is that an educational museum would be a lot more classy and meaningful than a freaking stand-alone gift shop. If the option is gift shop or nothing, then yes, let Apple have its workspace and tell fans and other customers to visit the Apple Store. You are correct, it's a workplace, not a tourist attraction. But if they are going to place something on campus to attract tourists then a museum or exhibition is better than a crass post card shop -- look honey, I made it to the edge of the Apple office park!
I don’t get it either. I wouldn’t use an “Apple Tote Bag” if you gave it to me for free, let alone pay for one. Going out of one’s way, and then spending money at a company swag store is absolutely crazy to me.
It’s not. Paying to advertise for a company is always kinda silly. But in your case, at least you got to tour the brewery and see how they actually make the beer. At Apple all you get is a swag store.
Well then good job in projecting onto other people. Next time I am in the neighborhood I want to stop in. I’ll bet it’s a beautiful and very feng shui place to be.
What do you expect in a store full of people?
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This is like Disneyland for Apple fans. They should offer guided tours to the main building and to the inside park only for real fans that have buy almost all their products.
That would be nice.
Back in the days when Apple still assembles their Macs in the USA, it allows tours at their automated manufacturing plants where interested people see how Macs were built. Those were the days.
Yep, imagine trekking all the way to Athens, Greece to see the Parthenon, but you wind-up in a souvenir shop at the foot of the Acropolis. You gaze upwards and maybe catch a glimpse of the Parthenon through the trees. But hey, fluorescent T-shirts!
Admittedly, Apple’s souvenir shop is a cool building (as many Apple stores are) but whoever decided what to put inside that nice building has shown a breathtaking lack of imagination.
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Simple. Find a Apple store near a Starbucks. Voila! The Visitor Center Experience(tm)
The iPhone X doesn't cost $1000 because the visitor center has a carbon fiber roof, its because its the most advanced pocket computer in history. If sales alone were an accurate measure of success, Samsung would blow Apple away. Whether its carbon fiber roofs or platinum ones in the future, Apple's perceived exclusivity is a major driving factor for its customers.
I share your frustration with the HomePod, and you raise a terrific discussion point as to why massive resources can't always brute force success in business, but in fairness, you equated the opening of the Visitor's center to other delays.
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In a major earthquake you'd be much better off being hit by this shattered glass than most materials. It's chemically tempered glass. You'll be much better off having shattered tempered glass harmlessly fall on you than any traditional material such as concrete, metal, wood, etc, which will be both in a shape and weight, and likely in large enough sections to injure or kill you should it fall on or hit you.
You can (for now) buy Apple Park swag on eBay. One phone call to eBay and it will be over. Get a $40 T-shirt with the ring while you can.
Yep, imagine trekking all the way to Athens, Greece to see the Parthenon, but you wind-up in a souvenir shop at the foot of the Acropolis. You gaze upwards and maybe catch a glimpse of the Parthenon through the trees. But hey, fluorescent T-shirts!
Admittedly, Apple’s souvenir shop is a cool building (as many Apple stores are) but whoever decided what to put inside that nice building has shown a breathtaking lack of imagination.
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Simple. Find a Apple store near a Starbucks. Voila! The Visitor Center Experience(tm)
We have 4 in the Minneapolis Metro area......but all are in the southern metro. I wish the would build one up on the Northern side....and who drinks Starbucks? Here in MN, you do Dunn Bros.
The difference from the desk you are on the inside looking out, instead of the outside looking in.
You guys can dream all you want however it's a moot point: Apple is not going to build a museum in our lifetimes.
Just because Steve is dead doesn't mean that Apple can now do something he would have disapproved of. His preference to look to the future -- not the past -- is baked into the company culture.
For some companies, building a company museum is not an interest.
Nintendo is 128 years old and doesn't have a company museum. Heck, they don't even have a company store or any retail presence at their nondescript, utterly sterile Kyoto headquarters. Apart from the company name on the building, one can't even tell that this is a video game company.
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I took some pictures of opening day with my 7 Plus.
Panorama of the roof patio with the new building in the background:
Throwing this in because it shows the P3 gamut. The brightest parts of the red shirts go beyond sRGB into the P3 color space:
Panorama of the roof patio with the new building in the background:
Throwing this in because it shows the P3 gamut. The brightest parts of the red shirts go beyond sRGB into the P3 color space:
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I agree that it's a bit lame that an observation point and gift shop serves as the attraction, but it's hardly the only example. I don't see the point in going out of my way to see an office building, but many do, and what Apple has built will probably satisfy them, and others.
However, you can't seem to accept the fact that Jobs, the co-founder of the company, was the ultimate arbiter of whether Apple should create an official museum of its own. On that point, and since, the final decision has been NO.
That doesn't prevent others from undertaking such ventures, as some have already done, and those with a legitimate purpose to truly mine the historical value of Apple's archives are welcome do so by Stanford University.
If you feel so strongly about it, you can establish one of your own. Apple is not standing in the way of anyone doing so.
"Official" museums are often just corporate PR exercises anyway (remember the stories about Samsung's own museum that ignores a lot of history and highlights/misrepresents only their contributions?); independent parties are best able to present the good and bad in impartial exhibitions.
At least with a gift shop, the devoted can leave with a piece of kitsch, or the product that truly represents the company's history, instead of being fed rose-colored propaganda.
