thanks for the answer.
It seems that ApplePay will work any retailer that has NFC enabled registers, even if Apple hasn't done with deal with the retailer?
In Australia all retailers that accept credit cards can read NFC. Although ApplePay is not coming to Australia at first. My guess is it had to do local laws and regulation, to do with using a credit card that you don't actually have with you in the shop.
No, the retailer will have to follow the protocol that Apple established in order for the request to go through. The request for payment will have to come from the point of sales terminal, and Iphone will have to response to the request in a format that the POS terminal understand. So the retailer and Apple will have to work together. And at the end of the process, the retailer will need to be able to take the "authorization code" and get payment from the credit card company. It is easy to talk very high level what will happen, the detail implementation is going to be very complicate. For now only Apple has the scale and infrastructure in place to implement a solution like this. Exisiting Itune codes will be front and center in getting the request to the CC companies and getting the authorization back in a secure way.