How can we put pressure on UK banks to approve Apple Pay here?
I think banks in Europe are worried that if Apple Pay takes off, Apple will demand larger fees and that is probably the sticking point at the moment. The system in place now is years ahead of the US when it comes to security and the prevention of fraud. They may not be in a hurry to give money to Apple so some people can save a couple of seconds at each transaction by not taking out their cards. Once you have a lot more iPhones over there with Apple Pay (6s, 7), there will probably be enough pressure on them to agree to Apple's terms.