Apple Pay is not launching outside of the USA

Discussion in 'iOS 8' started by darthbane2k, Mar 9, 2015.

  1. darthbane2k macrumors 6502a

    Oct 22, 2009
    Its clear from the event that Apple have no intention of launching apple pay outside of the USA. This event would have been an ideal opportunity to have even provided a vague timescale of when Europe and the rest of the world would see Apple Pay - but no mention at all.

    Its not coming, and i for one am disappointed.
  2. C DM macrumors Sandy Bridge

    Oct 17, 2011
    Not sure anything about Apple Pay is clear from this particular event that really didn't have anything to do with it. It actually seems that the lack of any Apple Pay mention (short of where it was only used in relation to something else, like Apple Watch) speaks more to support that, than if they did talk about Apple Pay but didn't mention anything related to international use.
  3. darthbane2k thread starter macrumors 6502a

    Oct 22, 2009
    There was an entire section in this event about the success of Apple pay.
  4. C DM, Mar 9, 2015
    Last edited: Mar 9, 2015

    C DM macrumors Sandy Bridge

    Oct 17, 2011
    Sounds like I missed it during a few minutes when I lost connectivity and didn't really expect that I missed much. At the same time, they often do that with various new services or devices just to provide an update of how well things are going without necessarily having anything new to say about them (which doesn't necessarily imply that there won't be anything new in the future in relation to them). So, I still don't think any particular conclusion can be drawn from international availability of Apple Pay not coming up in this event. Could be for many different reasons really, and it's hard to really say which one (or ones) would be behind it, if any particular ones at all.
  5. Rhonindk macrumors 68040


    Felt more like they were looking to justify its existence. :confused:
    Kind of like a Ping-type moment.
  6. ScottishDuck macrumors 6502a


    Feb 17, 2010
    Argyll, Scotland
    They can't put dates to it because there's issues outside their control that haven't been resolved yet. Come back and complain if there's no movement by Autumn.
  7. OllyW Moderator


    Staff Member

    Oct 11, 2005
    The Black Country, England
  8. darthbane2k thread starter macrumors 6502a

    Oct 22, 2009
    What issues?
    We have had the infrastructure for NfC payments in place within the UK for years. More so than the USA.
    Many of our leading banks are huge internationals (eg Barclays) or even American (HSBC) - yet they all support apple pay in the US of A.

    There is NO excuse.
  9. jmmo20 macrumors 65816

    Jun 15, 2006

    They still need to work out the deals with each bank in each country.
    Barclays UK will need independent deals than Barclays US or Barclays Spain for that matter.

    And about NFC, contactless payments are still limited to 20 pounds, so they need to work out with Visa and Mastercard that apple pay contactless payments are allowed for more than 20 pounds if there's touch ID authentication in place.

    Lots of things to prepare. Look at iTunes Radio, still not available here and they "only" need to deal with record labels, not with the whole banking industry.
  10. ScottishDuck macrumors 6502a


    Feb 17, 2010
    Argyll, Scotland
    They still need to deal with banks and card providers, VISA in the EU still don't support tokenisation which is crucial for Apple pay to work.
  11. C DM macrumors Sandy Bridge

    Oct 17, 2011
    There can be plenty of excuses and explanations, just that U.S. consumers aren't privy to all those details and generally would bever even really consider them ourselves as it's not something the vast majority of us are involved or have ever been involved in. Just because we don't know about something or don't understand it (or even don't care about it) doesn't mean it's not there and doesn't play a role.
  12. archstan macrumors newbie

    Sep 3, 2013
    Visa Europe (which I didn't realise is a separate company to Visa US) in the process of rolling out tokenization. Banks should be able to test and begin onboarding from mid-April.

    “Tokenization does a couple of things brilliantly; one is it really helps on facilitating innovation, facilitating the use, for example, of mobile phones for payments,” Visa Europe’s Sandra Alzetta told NFC World following the payment network’s announcement of plans to launch a customised tokenization platform to European banks in April

    “It will be very similar [to Visa Token Service] because it is heavily based on the platform which Visa Inc has developed,” Alzetta continued. “The functionality of the Visa Europe solution will adhere to the EMV standard, the tokens [work] in the same way as Visa Inc does as well.

    “Really, what we’ve been focusing on is customising it for the European banks in terms of us having a service to make available to them. From mid-April onwards, the service will be available to our banks. So, from that point onwards, we will have actually installed it into our systems; it will be live, it will be available for the banks.
  13. steve23094 macrumors 68020


    Apr 23, 2013
    I don't think there is any doubt that Apple will be pushing as hard as they can on rolling out Apple Pay to more jurisdictions, there is just so much money involved they don't want to be leaving it on the table. It's just that banking institutions are so far behind the tech curve and there are so many vested interests protecting their own fiefdoms.

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