For people that prefer checks instead of using cards, most we have seen in our shop are using checks not because they don't have or cannot get cards, but because they don't like cards or don't trust cards. These customers would seem to be a primary target for CurrentC in its current form. I cannot see a customer that prefers cash and check to ever want a smartphone based payment system, even if you pay them to use it.
If mom-and-pops were to get CurrentC transactions at no cost, didn't have to invest in any new equipment, tied into existing Windows and OS X POS, and managed to create a free loyalty card system, I could see CurrentC struggling on while it tried to gain traction with cards.
However, it is more likely is that US based mom-and-pops will be possibly getting the Square chip and pin system in interim to comply with changing liability rules, while researching what chip and pin and nfc terminals will work with their POS and banks. CurrentC is soon to miss their one good chance to gain ground as shops switch methods if card support is still missing.
If mom-and-pops were to get CurrentC transactions at no cost, didn't have to invest in any new equipment, tied into existing Windows and OS X POS, and managed to create a free loyalty card system, I could see CurrentC struggling on while it tried to gain traction with cards.
However, it is more likely is that US based mom-and-pops will be possibly getting the Square chip and pin system in interim to comply with changing liability rules, while researching what chip and pin and nfc terminals will work with their POS and banks. CurrentC is soon to miss their one good chance to gain ground as shops switch methods if card support is still missing.