That was probably badly worded. Let's take a look at how the NFC part of Apple Pay's doing though:
- US: hostile retailer environment (either actively in the case of MCX or passively in the case of retailers who are taking a "wait and see" approach/have de-prioritized it in an attempt to stop losing money from swiping chip cards sooner)
- UK: £30 limit, patchy retailer support outside major cities
- Canada/Australia: AmEx only, resulting in poor retailer acceptance
- China: too early to tell
The only problem with Apple Pay in the UK is the £30 limit, the rest of the experience is silky smooth, just how Apple wanted it to be for the world, I imagine. If a store takes contactless, (and most stores who accept cards do) then it's a case of holding your phone to the terminal, wait for the ping and you're done. No PIN, no signing, no inputting anything, just 'ping' and away.
I did all my small shopping yesterday using Apple Pay, Bakers, greengrocer, farm shop, etc, all small independent shops, all accepted payment without a problem. The only places you can't use it are those who have deliberately disabled it. (Tesco, I'm talking to you) and once the big supermarkets lift the £30 limit, I'll be able to buy most everything using Apple Pay should I choose to.
It's a pity the retailer experience in the US doesn't match the UK, I'm sure you'd have a much better experience with the system.