Apple Personnel Moves: Former AMD Chip Executive Hired, Papermaster Finally Begins Work

[mac_airport]

Mr. Drebin is also a skilled photographer; he's here:

http://tinyurl.com/dx5fwq

In the photo, he's seen shooting the white Canon 400mm mounted on a 1D Mark II (or Mark IIn); he's sitting on the ground, wearing a dark green coat.

 

[str1f3]

This is starting to look like apple is going to be manufacturing everything that goes into the iPhone themselves. Apple is probably going to use their unibody manufacturing process on the iPhone. PA Semi will produce the chip. The new guy will help with the GPU.

This will kill the competition in terms of profit margins and will allow apple to further invest in development and allow for lower priced devices.

 

[labrats5]

Ah, vertical integration. So hard to pull off. So effective when you do.

 

[mishendr]

Wasn't he a lieutenant at the Police Squad....?

 

[Sehnsucht]

http://en.wikipedia.org/wiki/Larrabee_(GPU)

Interesting read at first, but then I came to the word "discreet."

Dear , please no more "discreet" anything, and certainly no more "integrated" anything. Use whatever means necessary, including and especially the use of death threats, to get NVIDIA to write Mac drivers for every last cottonpickin' dedicated graphics card they have (or hell, write them yourselves) and then shove those in the new Mac Pros, iMacs, Mac minis, MacBook Pros AND even the lowest-end MacBook. Sincerely, Sehnsucht.

 

[Evangelion]

 

[ungraphic]

If OpenCL and all that is such a major focus for these guys to take the load off of the CPU and have the GPU be taken advantage of more.......then......

ADD CROSSFIRE SUPPORT TO OS X.

Jesus christ, how difficult could it be??

 

[Evangelion]

If OpenCL and all that is such a major focus for these guys to take the load off of the CPU and have the GPU be taken advantage of more.......then......

ADD CROSSFIRE SUPPORT TO OS X.

Jesus christ, how difficult could it be??

Crossfire (or SLI) would bring quite limited gains, since aboit 98% of computers that Apple sells can't take advantage of it. Mac pro could, but that's about it.

And OpenCL wont help everywhere. Somewhere, yes, but not everywhere. One thing I could see happening is that on MacBook Pro the discrete GPU could drive the graphics, while the integrated graphics is used for other computation-tasks.

 

[AidenShaw]

please explain...

Interesting read at first, but then I came to the word "discreet."

Dear , please no more "discreet" anything, and certainly no more "integrated" anything. Use whatever means necessary, including and especially the use of death threats, to get NVIDIA to write Mac drivers for every last cottonpickin' dedicated graphics card they have (or hell, write them yourselves) and then shove those in the new Mac Pros, iMacs, Mac minis, MacBook Pros AND even the lowest-end MacBook. Sincerely, Sehnsucht.

First of all, I didn't see nor did a "find" see the word "discreet" on that Larrabee wiki page.

Second, what's wrong with discreet? To mean "discreet" and "dedicated" are the same - they both mean a separate graphics chip, not graphics integrated on the north bridge....

 

[drewsof07]

...and will allow for lower priced devices.

You mean higher profit margins?
Maybe this will encourage Apple to use more reliable ATI cards instead of half-assed nvidia mobile cards that crap out. They make the components more energy efficient, then make the battery smaller! totally defeats the purpose! [/rant]

 

[Bye Bye Baby]

Sounds interesting. Let's hope it brings some new products.

 

[Patriks7]

This is starting to look like apple is going to be manufacturing everything that goes into the iPhone themselves. Apple is probably going to use their unibody manufacturing process on the iPhone. PA Semi will produce the chip. The new guy will help with the GPU.

This will kill the competition in terms of profit margins and will allow apple to further invest in development and allow for lower priced devices.

Wooow. Slow down buddy. Did you just say lower priced devices? I would say there would be price increases in some places, because the development isn't free and Apple really wants to stick with it's (high) profit margins

 

[str1f3]

Wooow. Slow down buddy. Did you just say lower priced devices? I would say there would be price increases in some places, because the development isn't free and Apple really wants to stick with it's (high) profit margins

It leaves apple with multiple options. Yes, one of them is lower priced devices. Chances are it isn't likely because it isn't apple's way. But in this economic climate, where anything can happen, this is also a possibility. Apple already makes tons of money for development costs because of the margins it has on the current production of iphones, though spending more as I already stated, is an option.

 

[SandynJosh]

It leaves apple with multiple options. Yes, one of them is lower priced devices. Chances are it isn't likely because it isn't apple's way. But in this economic climate, where anything can happen, this is also a possibility. Apple already makes tons of money for development costs because of the margins it has on the current production of iphones, though spending more as I already stated, is an option.

Apple has already warned that they may not be able to hold the profit margin level they usually enjoy. Furthermore, they need to be poised to either be able to lower their selling price while maintaining their margins, or lowering their costs of the current device so that additional goodies could be added without raising their sell price, therefore continually raising the bar for the competition who will forever be playing catch-up.

 

[AidenShaw]

You can bet whoever reports to Steve is working on Apple's more interesting projects.

Steve? Steve doesn't work here anymore....