People cry over $550 headphones that's made in Vietnam, are they willing to pay 50-100% more?
Many/most people think that setting prices works by taking the production cost and adding some percentage (like 10%) for profit, and that's how you get the price. That's not how things work, AT ALL.
Prices that items are sold at are set by ONE thing and one thing only:
How much people are willing to pay for them.
That's it. The cost of production is
irrelevant to how much you pay for them at the store. The only thing the production cost impacts is how much profit the company makes, and if the cost of production is too high (or in the worst case, is higher than what people are willing to pay), then the company just doesn't make/sell them.
Have you ever noticed that cost of Apple products is
just high enough to make you feel like "this is a bit overpriced", but never too much that makes you say "no way, I'm not buying this".
This feeling is carefully calculated to get you to pay the maximum amount you're willing to, without pushing it too far so you don't buy at all. And the more locked-in you get to Apple products, the more likely you are to go
just a little bit higher next time.
I do think they have stepped over into the ridiculous territory for some of their recent items, like the Magsafe Duo charger and the AirPods Max. Those are just absurd prices. $350 for headphones was already pushing it.