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Apple Planning 10th Anniversary Retail Event?

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Apr 12, 2001
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AppleInsider reports that Apple retail employees are restricted from taking time off between May 20 and May 22nd.
Retail employees were told this week via e-mail that they may not request days off between May 20 and May 22, AppleInsider has learned. It was said that store managers are "very excited" about those dates, but no other details are available.
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They go on to speculate that Apple may be using those days for a 10th anniversary event celebrating their retail stores. While Apple is also due to refresh the iMac computer, those simple product refreshes don't routinely result in any special retail events. The last time Apple reportedly enforced such blackout dates was due to the Verizon iPhone 4 and iPad 2 launches.

Apple opened their first retail stores on May 19, 2001 in Tysons Corner, Virginia and Glendale, California. Apple's retail store initiative was met with significant doubts from analysts. A Businessweek article from 2001 titled "Sorry, Steve: Here's Why Apple Stores Won't Work" confidently predicted the doom of the stores.
Problem is, the numbers don't add up. Given the decision to set up shop in high-rent districts in Manhattan, Boston, Chicago, and Jobs's hometown of Palo Alto, Calif., the leases for Apple's stores could cost $1.2 million a year each, says David A. Goldstein, president of researcher Channel Marketing Corp. Since PC retailing gross margins are normally 10% or less, Apple would have to sell $12 million a year per store to pay for the space. Gateway does about $8 million annually at each of its Country Stores. Then there's the cost of construction, hiring experienced staff. "I give them two years before they're turning out the lights on a very painful and expensive mistake," says Goldstein.
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Apple, of course, has gone on to open over 300 stores worldwide to great success.

Article Link: Apple Planning 10th Anniversary Retail Event?
 
Article Link
https://www.macrumors.com/2011/04/21/apple-planning-10th-anniversary-retail-event/
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A 10% off sale perhaps?
 
To be fair, that Goldstein guy said that before the iCraze from the iPod began, at that time I still thought of Apple as the company that made those really slow computers that came in various colors :p
 
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An amusing read ...

That Business week article was amusing to read. In fairness though, predictions should always be taken with a grain of salt (unless they come from me of course) and that was before Apple starting really turning itself around. It is interesting to note though how many times the analysts have predicted doom and gloom for Apple's products and how rarely have they been right. Though halo effects from its other products helped more, the Apple retail stores certainly helped rather than hurt that turnaround happen. Anyway reading prognostications from the past is always nice for a chuckle almost regardless of subject matter. :p
 
I wonder if it'll be an Apple Store-only event...

Would be a shame if they would give 10% off or whatever... only in the Apple stores. Where I live there are no Apple stores, only Apple Premium Resellers (basically the same but...)...

I really want the new iMac but if they are going to be released soon, I don't want to wait untill May 20th to find out I waited for nothing since it was an Apple store exclusive...
 
I would love to see what kind of fancy display they can put on front of all the stores celebrating the anniversary! Sometimes I just stand there and look at them for a couple minutes because there always so cool... :rolleyes:
 
I've got to say, the comparison with Gateway is pretty funny....where are they now?
 
That Business week article was amusing to read. In fairness though, predictions should always be taken with a grain of salt (unless they come from me of course)
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case in which the grain of salt has to be rather large :p
 
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White iPhone launch.
 
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I love these "cannot request time off" posts - I have several friends who work at apple stores, and every time these get posted they take that entire date range off, just because they can.
 
SDub90 said:
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I love these "cannot request time off" posts - I have several friends who work at apple stores, and every time these get posted they take that entire date range off, just because they can.
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Agreed. A buddy of mine is a genius and he took off the entire week during the Verizon launch. Granted, he is a genius though... that rule could be for floor people only.
 
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Lol how useless can some analysts get... That Goldstein guy must be feeling very stupid. Very very stupid indeed.
 
Full of Win said:
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A 10% off sale perhaps?
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you wish!!!

(I would buy tons of gift cards, then buy gift cards with those gift cards, ect)
 
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