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Cant imagine the name being “Quadra” (the Ultra isn’t “Duo” or Double”). “Extreme” was floating around for a while, and that’s as good as any. In any case, definitely want that chip to exist. I’d like to see it in both Mac Studio and Mac Pro.
Purely for the "approximate 4x the power of a Max as was initially rumoured" + "Macintosh Quadra homage"

What’s a Mac Cube (today)? There was a Cube 20 years ago, but it was lower specced than the towers.
Just a bigger Mac Studio with the thermal / power headroom for twice the SoC.

Mac Neo? Do we really need a desktop Mac smaller and cheaper than the mini? Nice idea but I think that might be pushing it.
Sure, but trivially easy for Apple to release. What if a MacBook Neo hooked up with an AppleTV.
 
At the time, Apple fans said it was good that Apple didn’t do that. Fragmentation became a dirty word
Android fragmentation was dirty word, not because of there being too many options, but because there were too many slightly different versions of android out there, with no hope of having a single target for developers. More price points of Macs don't have that problem.

Also wrong. Studies show that the more options a consumer has, the harder it is to choose what to buy. Often, this results in them buying nothing at all

It’s called the paradox of choice.
I'll take some "choice confusion" over "not offering people a product, with the features they want, at the budget they can afford".
 
I'm using a portable 16" OLED monitor with my Mac Mini M4 (3k/16"/120hz) right now and I'm SO READY for an OLED ProMotion MacBook ... and/or being able to run macOS on an iPad Pro OLED.

The experience is incredible.
 
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I love powerful laptops for my motion graphic/ video editing work, and also getting the shiny new Apple thing even if it’s pricey…. but in this case, the vast majority of my work happens from a Vision Pro virtual display. So in the end is it really going to be worth paying the extra however much $$ for OLED, touch screen, etc? I don’t think so. Instead I’m getting the M5 Max with 128gb RAM. $5000+ computer, but that’s much less than an equivalent MBP Ultra.
 
That would actually be a good compromise. Keep the MacBook Pros the way they are and introduce this as a MacBook Ultra. And it will make it easier to make it disappear again when Apple realizes that nobody needs OLED, a touchscreen or a thinner and lighter design.
lol yeah, just like Apple “realized” nobody needed a thin and light MacBook Air after the first one launched as a niche high-end product.
 
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macOS touch but only on laptops costing $2000 or more?

Sounds like Apple is going all in on the Vision Pro strategy here (new interface on a device that 95% can't or won't afford).

Good luck getting developers to support it.
Apples and oranges; and Apple starting features on highest end prosumer items doesn’t mean they won’t trickle down to mainstream audiences eventually (or when it comes to spatial computing, won’t release mainstream options later).

From a HCI standpoint, most apps that work with traditional pointer devices such as mice should be trivial to have basic support for the touch controls.

In comparison, The Vision Pro is a completely different computing paradigm—spatial computing—that doesn’t translate well with good reason with traditional software being a much harder transition for devs accordingly.

Being for high-end prosumers such as devs and other tech early adopters, the Vision Pro was never primarily for devs that specifically cater to accommodating budget/mainstream audiences.

The same applies for a theoretical Ultra. Not everything needs to cater to mainstream audience initially.

Enterprise and creative professional software are expected to be the primary initial software that maximizes such tech—not mainstream-oriented software.
 
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Why?… Sure let’s fragment the line just to make sure the Pro line doesn’t suck and for a even bigger profit
 
Steve Jobs would not be happy. Will never forget his keynote presentation with a 2 x 2 grid. Desktop, Laptop, Consumer, Pro.
 
OH YES! I think if this had one more thunderbolt port and the hdmi doubled as an "in" or capture card, I'll buy
Would you pay $100 for 4K HDMI capture capability? You can do that now.

 
This is completely fine. A clearer segmentation of products will be extremely beneficial for Apple. It will, at least stop all the profound "what’s a pro" discourse here. 😎

Neo - Entry
Air - Premium
Pro - Prosumer
Ultra - Professional

But come on Apple, you NEED TO FOLLOW UP WITH SOFTWARE SEGMENTATION AS WELL. You have a Pro phone, but the camera app is too basic.
Prosumer? Really? Now this sounds like a photography equipment forum.

Pro = Professional.
So who's Ultra for, Ultraman?
 
Steve Jobs would not be happy. Will never forget his keynote presentation with a 2 x 2 grid. Desktop, Laptop, Consumer, Pro.

As I've described before, the 2x2 Grid presentation was a masterclass in turning lemons into lemonade.

Apple reduced the number of products it was making to save itself money.

Jobs beautifully sold it as "ideal", like he did the shape of the iMac G4. Masterful marketing job.

It was ideal until it wasn't.

The plan is the plan until it isn't the plan.

Apple today needs products at different price points, in different form factors, for different users.
 
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I love the idea of the Ultra especially if it is even faster than the current MacBook Pro max. Inalso like the OLED and touch. I’m in.
 
I feel like Apple has developed this arrogant belief that anything that fails in the marketplace fails because it wasn't being done by them. Like, touchscreen laptops have been done in the past and Microsoft has already done the market trials to show that people are not interested in having to raise their arm to interact with their OS.
I agree that touchscreen laptops are silly, but what you're claiming about the market is the exact opposite of the reality of the current Windows laptop market. Microsoft may well have done a study that showed that, but if so they still added touch capability to Windows and if we go by "the market" today, touchscreen laptops are wildly successful:

Have a look at Dell's laptop product lineup. There's even a convenient checkbox over in the filter thing between "touchscreen laptops" and "non-touchscreen laptops". Based on that, just under half of what Dell sells are touchscreen laptops, only a fraction of which are 2-in-1s. But even that is misleading, because more or less every high-end model in the lineup has a touchscreen option, and in some cases the only way to get the better-quality screen is if it's also a touchscreen.

I ran into this exact issue buying mobile Precision workstations for work a couple years ago; if you wanted to give the user the better screen, you got a touchscreen whether you want it or not.

Likewise HP's laptop lineup; outside of the bottom-end and gaming series, virtually every model either has a touchscreen option or is only available with a touchscreen.

Now, the caveat here is that I've only a handful of times seen someone who has a touchscreen laptop at work actually use it that way, so it's entirely possible it's classic WinTel manufacturer mentality of "shove the feature in there because it's a feature" regardless of whether anybody cares. But the feature is incredibly common (particularly at the higher end), has been for years, and for all I know a lot of people actually want it.

I rewatched Minority Report the other day. Maybe I wasn't the only one, and too many executives take montages of Tom Cruise swiping in midair while wearing Power Gloves accompanied by classical music as some indication of how people want to interact with technology.
Gorilla-arm Syndrome--the entire reason that Minority Report and many other sci-fi computer interfaces look fantastic in a movie but would be a nightmare to use in real life--is my best evidence that Apple at least understands why a feature may have failed and makes an effort to improve on that:

The AR interface of the Vision Pro could very easily have been exactly this, and it would have been tiring and worthless for extended use. But instead, while it looks exactly like Minority Report, you can just keep your hand by your side and tap your fingers together to initiate an action while letting your eyes do the selection. It requires even less motion than using a mouse for most actions, is not tiring, actually does work, and when the calibration is good feels almost like magic.

This doesn't mean I want to do all my computing with AR glasses or an AR headset, but Apple understands extremely well how to make the interface for such a device actually usable.
 
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I just want an M6 Pro without a notch. OLED would be plus.

I don't want or need touch, I don't want or need the UI changes it requires in the OS, and I don't want anybody's grubby fingers on my screen!
 
What happened to the iPhone Ultra you reported on Mark? This guy is full of 💩.
That got the "Air" name when it launched.

It is unlikely that this new laptop will be called "Ultra" either. That is just a name used in the rumor to indicate that this would have features beyond what the regular MBP has. The actual name will not be so predicable. Also, "ultra" makes some people think that this would have the M5/5 Ultra chip and that chip does not fit in a laptop. It has a 2 pound heat sink. Where does that go? 😀
 
I really don’t want to touch my display. I don’t understand it in Windows. Have it on my Lenovo and never use it. I hate when others touch my MacBook display. Hate the fingerprints, smudges and etc.

They should have a quality detachable keyboard and give people the option to touch it or not.

That's what she said.
 
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