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Original poster
Apr 12, 2001
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Apple is planning to implement an innovative new system that allows retail store staff to wirelessly update iPhones inside their sealed boxes, according to Bloomberg's Mark Gurman.

Apple-Store-Vancouver-Canada.jpg

In the most recent "Power On" newsletter, Gurman outlined how Apple plans to tackle brand new iPhones being sold in retail stores with outdated software. For example, the iPhone 15 lineup shipped with iOS 17, but iOS 17.0.1 was already available upon its launch and the devices required a update to iOS 17.0.2 to fix an issue that prevented the transfer of data directly from another iPhone during the setup process.

Apple wants customers to receive iPhones with the latest version of iOS to avoid users having to update themselves, especially if important updates have been pushed to address high-profile bugs. Before the end of the next year, Apple will apparently provide a new system to retail stores to address this. It features a "proprietary pad-like device" that retail store staff can place a sealed iPhone box on top of. The system then wirelessly turns on the iPhone, updates its software to the latest version, and powers it off, with no need to open the device's packaging.

Article Link: Apple Planning System for Retail Stores to Update iPhone Software With No Need to Open Box
 

Ho Tai

macrumors member
Jan 1, 2018
51
54
So everytime a new update comes out all the iphone inventory has to be taken out and placed on that pad? Many stores have hundreds if not thousands of iPhones in all models, colours and capacities. How many pads per store are needed for this system to be effective? Seems like a nightmare for employees…
Maybe they only do enough to satisfy typical demand. It certainly complicates inventory management.
 

Ho Tai

macrumors member
Jan 1, 2018
51
54
I buy my phones from my carrier to get their deals. Maybe Apple would make this new device available to the carriers also (for a price, of course).
 

MuppetGate

macrumors 6502a
Jan 20, 2012
658
1,092
So everytime a new update comes out all the iphone inventory has to be taken out and placed on that pad? Many stores have hundreds if not thousands of iPhones in all models, colours and capacities. How many pads per store are needed for this system to be effective? Seems like a nightmare for employees…

My thinking is that this is only needed for the kind of problems that will cause the device to fail on startup if the update isn’t applied before uploading info from your old phone.

A bit like the problem they just fixed.
 

JasperJanssen

macrumors member
Aug 31, 2010
65
2
doesn’t an iPhone that’s off turn on when you put it on a MagSafe charger? That might be how they’re doing the initial wake.

Certainly *part* of it turns on, in the charge circuit.
 

zach-coleman

macrumors 65816
Apr 10, 2022
1,201
2,128
I’ve always been curious about this. Kind of shocked they actually couldn’t change anything after the phones left the factory until now.
 

jinnj

macrumors 6502a
Dec 9, 2011
554
500
So everytime a new update comes out all the iphone inventory has to be taken out and placed on that pad? Many stores have hundreds if not thousands of iPhones in all models, colours and capacities. How many pads per store are needed for this system to be effective? Seems like a nightmare for employees…
The shelf life of Apple devices do not span multiple software updates. Tim Cook is where he is at because he reduce shelf life from months and years down to weeks.
 

sahajesh

macrumors 6502
Dec 12, 2004
331
328
Sheffield
So everytime a new update comes out all the iphone inventory has to be taken out and placed on that pad? Many stores have hundreds if not thousands of iPhones in all models, colours and capacities. How many pads per store are needed for this system to be effective? Seems like a nightmare for employees…
Yeah because having to open the boxes, plug them in and reseal the boxes is so much easier.
 

Tenkaykev

macrumors 6502
Jun 29, 2020
361
394
So everytime a new update comes out all the iphone inventory has to be taken out and placed on that pad? Many stores have hundreds if not thousands of iPhones in all models, colours and capacities. How many pads per store are needed for this system to be effective? Seems like a nightmare for employees…
Schrodingers update. Did it update successfully ? 🤔
 
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