Apple Plans First Berlin Store and Fourth San Francisco Store

Discussion in 'Mac Blog Discussion' started by MacRumors, Jan 30, 2013.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Bloomberg reports that Apple is to open its first store in Berlin, in the upmarket shopping district of Ku'damm.

    The store, for which Apple began hiring over a year ago, will be in a former movie theatre at Ku'damm 26, opposite the Hard Rock Cafe and close to the city's most famous department store, Kaufhaus des Westens. The area is home to Berlin's biggest concentration of luxury shops, including Hermes and Louis Vuitton.

    San Francisco real-estate website Socketsite meanwhile reports that Apple is to open its fourth San Francisco, CA store at 400 Castro Street, a former Bank of America building recently vacated by Diesel after a reputed 50% hike in the rent. A separate area of the building has remained vacant for two years after a Sprint store closed, suggesting that Apple may plan to combine the two spaces.

    The building featured in the 2008 movie Milk, starring Sean Penn as the gay rights activist Harvey Milk, the city's first openly gay supervisor who was assassinated in 1978. A memorial to Milk serves as the entrance to the subway station.

    Update: Castro Biscuit reports that Apple is in fact not interested in the 400 Castro location, as it is too small for the company's needs.

    Article Link: Apple Plans First Berlin Store and Fourth San Francisco Store
  2. Ivan0310 macrumors member


    Mar 1, 2011
    Dallas, TX
    My first thought was, "Apple doesn't already have a store in Berlin...?"
  3. RolyPolyBird macrumors regular

    Aug 13, 2010
    Ku'damm is a lame location for an Apple store, it is a "has been" location. They should have found somewhere in Mitte.

    And Gravis is going to be in serious trouble, they are going to have to diversify or something.
  4. Gen macrumors 6502a


    Jul 15, 2008
    how about a store in lansing michigan instead? we don't have any here...
  5. GoCubsGo macrumors Nehalem


    Feb 19, 2005
  6. mono1980 macrumors 6502

    Feb 15, 2005
    Lansing, MI
    Yeah, unfortunately we are in no man's land here. Can't get a Trader Joe's or Whole Foods either.
  7. this is funah macrumors 6502

    this is funah

    Oct 13, 2005
    Berlin, Germany
    agree about the location. but regardless it'll make good business.

    Gravis has known about this for quite some time... id like to see them at least try to carry on. They have been also selling amazon kindles and such.
  8. BSben macrumors 6502a

    May 16, 2012
    Well, not bothered about the location in Berlin as long as it actually opens, unlike their new airport...
  9. olup macrumors 6502

    Oct 11, 2011
    I wonder, if Apple is aware of Gravis, well probably, but it will be interesting what percentage Apple will be able to cut from Gravis' customers. I can't really imagine, Apple snatching up all those loyal customers of Gravis. These guys have been in town for a looooong time.

    As for the location, Ku'damm has always been somewhat upscale, but also really lame and off the map for people living in the eastern part of the city. Would I be willing to take an hour trip to the Apple store? Maybe. Apple definitely knows where the €€€ is at though.
  10. RenoG macrumors 65816

    Oct 7, 2010
    Opening a store in the SF castro district is a very strategic move...
  11. MNT macrumors member

    Jul 15, 2010
    That building in SF is right across from the Castro Theater, right in the middle of the Castro District at the intersection of Market and Castro. Great location for a store. I hope they're bringing back the rainbow logo for this one!
  12. tatonka macrumors 6502


    Aug 25, 2009
    The question is what you could gain from going there over say a Gravis store. I don't go into Apples Stores a lot although we have two in the close vicinity, but they are are horribly crowded most of the time and one can get most of the stuff they sell elsewhere too. I usually go to a small Apple premium reseller around the corner and find much better service there.
  13. bacaramac macrumors 65816


    Dec 29, 2007
    Haha, didn't even think about that. The old school Apple logo. I'm sure if they did someone will find a way to sue them over it. Just the way things work.
  14. RolyPolyBird macrumors regular

    Aug 13, 2010
    When I saw them building at Ernst-Reuter-Platz I just assumed they must have had a deal with Apple. That Apple have chosen to place the store in the same vicinity as Gravis just seems cruel, especially given that it would have been better placed in Mitte.

    In typical German retailing arrogance you still can not use credit cards in any of their stores, I remember finding that strange when I was first in Gravis in 2003. The costs of the Ernst-Reuter-Platz location can't come cheap, nor their two other new locations and I had a WTF reaction when I noticed the Schloßstraße one pop up.

    Whenever I hear Gravis brought up in discussion there are two constant themes -overpriced accessories and the staff are fanboy wankers. All their efforts of the last years are going to go to waste. Apple will trump their retail experience, and all they will have left are the business and pro customers who don't care for their gimmicks.

    Not going to end well.
  15. nathanjbrown macrumors regular

    Apr 9, 2008
    Boston, MA
    That's actually a great idea! I think the community would love it. Apple could, at the very least, use the rainbow logo on the pre-launch "skin" they'll inevitably put around the building while its under construction.

    Great location. They'll do well there.
  16. colmaclean macrumors 68000


    Jan 6, 2004
    Typical timing - I currently work just round the corner from the Berlin location but am starting a new job in Mitte come March!

    Hard to say what will become of Gravis. As a comparison, when the Glasgow Apple Store opened, the main local Apple reseller (Scotsys) collapsed rather quickly.

    However, Berlin has around twice the population of Glasgow (and surrounds), so perhaps there is space in the pond for a few smaller fish.
  17. SirHaakon macrumors 6502a

    Jun 14, 2007
    How could someone sue them over that?
  18. mockbrown macrumors newbie

    Feb 26, 2008
    Berlin store well overdue

    The construction of the Berlin/Ku'damm store has been going on for over a year now, so the opening is well overdue... Apple posted a job ad for the store several months ago.

    More pics over on 4sq:
  19. quasibinaer macrumors member

    Mar 29, 2012
    Hannover, Germany
    I second that. Not to mention that Ku´damm isn´t an especially upmarket area. Hermes and the likes are there because they´ve been there wince before the fall of the wall and Kudamm used to be west berlins center. Same goes for the Hard Rock Cafe and the KaDeWe (hence the name). The hip crowds are in other areas of town, but I guess they´re not the ones Apple is after...
  20. Junipr macrumors regular


    May 4, 2011
    This would be insanely great and fabulous
  21. olup macrumors 6502

    Oct 11, 2011
    Well there are similarities between the two, so it's not like Best Buy vs. Apple.The Gravis store is also very crowded, especially on weekends, which is why it will be interesting to see, how the whole thing turns out for both of them. I personally wouldn't really want to make a trip to an Apple store, unless it is really necessary, maybe just out of curiousity. But the premium reseller and certified repair shop in my neighborhood is really helpful and nice, so I don't really see the point of making an hour trip to the other side of the city, just to go to the Apple store.
  22. dampfnudel macrumors 68030

    Aug 14, 2010
    Brooklyn, NY
    The Ku'damm is like 5th Ave. here in my hometown of NYC. Other shopping areas like Soho have become more popular, especially with the under 50 crowd but, 5th Ave. still has a lot of cachet, which is important to Apple, hence why there is an Apple store on it.
  23. louis Fashion macrumors 6502a

    louis Fashion

    Jan 22, 2010
    Arizona, USA
    Sad but true: But in the old days, we would sit at the bar at Hagenstr. 5 and
    teach the girls to sing.

    "O' there is no dam like the Ku' damm."



    Move. You are living in hell.
  24. RolyPolyBird macrumors regular

    Aug 13, 2010
    I don't think you are giving us the whole story! ;)
  25. Gemütlichkeit macrumors 65816


    Nov 17, 2010
    came here to post this same thing haha

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