Exactly. Let's hope that if this rumor is true that Apple will be using chips that, even if they support special functions, remain fully Intel compatible. For many, many years Apple used non-industry-standard chips. I would absolutely argue that, for a considerable amount of that time, the Motorola chips were far superior, but in the end one of the things that allowed Mac systems to be adopted widely turned out the be full Windows compatibility. The ability to fall-back to necessary Windows apps has been huge in the Eduction market, where it's not at all unusual to find state-mandated apps that are Windows only. Slow emulation (VirtualPC) solutions won't cut it, whereas "close to full-speed" VM solutions do work, making easy adoption of Mac systems possible. For most uses outside of gaming, solutions like VirtualBox work great. And let's talk gaming - I'm a gamer, my daughter is a gamer, our friends are gamers, their kids are gamers. Guess what? They all own MacBook Pros of various types (p.s. Apple, you need to build a 13" MacBook Pro with a real GPU someday). Guess what they do when they game? Yep, reboot in Windows. Guess what's more important, using a Mac, or gaming? Yep, gaming. If forced to choose between a laptop that runs Window games well and a Mac laptop in the future I can absolutely guarantee where their $$$ will go, and it won't be to Apple. So let's hope this rumor is unfounded, or that Apple knows what they are doing when designing their own chips... (Of course, streaming gaming might eventually make all of this moot, but we are nowhere close to that yet - even Steam's in-home LAN streaming can have some relatively significant quality and latency issues, not to mention no support for advanced controllers such as FFB wheels.)
