I think it all comes down to the growing desire for newer generations to just rent stuff, and own little to nothing. I am 25 and I grew up buying CD's and then ripping them. When the iPod came out I was so ecstatic and would load it up with all my purchased music. I used to buy DVD's of my favorite movies and then I repurchased a lot of them on Blu-Ray later down the road. Now, I couldn't be bothered to drop $10+ a month on CD's or digital albums. Nor can I be bothered to spend $14-30 on blu-rays. What is the point of "owning" all this stuff? It just fills up space, and the reality is if we got to the point where we could pass it down to our children or whoever that they probably wouldn't even be interested in it. How many of you like the books, movies, or music your parents listen to? Not only will they not care about our likes, but they won't want to store it all. If I am in my twenties and am already done with most physical media, I can't even imagine what my children's lives will be like. Music and movies are so perfect for digital distribution because its all about the content. You can just stream music or stream movies/tv shows. You don
t need to hold the case in your hands to appreciate it. You know how many of my blu-rays I have watched more than 3 or 4 times? Probably 10% of them.
Why spend $10+ per album when you can just pay $9.99 a month (or $4.99 a month for students on Rdio/Spotify) and have access to millions of songs. You would be amazed at how many new artists you discover using these streaming services. Also, you can download songs to your device for offline playback so it's not like you have to be online at all times to listen. It would cost me hundreds of dollars to purchase all the albums I listen to on a streaming service. At some point it is just worth it to pay a monthly subscription. The same value can be said about Netflx (granted they take forever to get new episodes or movies).
Right now you can listen to any song, album, playlist, or radio station on Spotify desktop/web for free with ads. On Spotify mobile you can shuffle artists albums and listen to radio stations for free with ads. On Rdio desktop/web you can listen to radio stations ad free and any song/album for free with ads. On Rdio mobile you can listen to radio stations for free without ads and shuffle artists songs for free with ads. That is pretty hard to compete against when all you offer is buying individual songs for $1.29, albums for $9.99+, and radio stations for free with ads (unless you pay $24 a year for iTunes Match)