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Apple Podcasts Can Now Be Embedded on the Web

MacRumors

macrumors bot
Original poster
Apr 12, 2001
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Starting today, Apple is making an Apple Podcasts web player that can be embedded on webpages available to everyone through the Apple Podcasts Marketing Tools website or through Apple Podcasts Preview pages.

What the Apple Podcasts webpage embed looks like​

As TechCrunch points out, this tool will let creators, marketers, and podcast fans create embed codes for any of the podcasts that are available on the Podcasts service.

The Podcasts Marketing Tools website can be used to search for any podcast, with the results providing embed code. On a Preview page for either a show or an individual episode, there's a new embed button under the "Share" icon that can be used to generate code.


The web player allows podcasts to start playing right on the website where it is embedded, and it also provides an option to open the Podcasts app on iOS, iPadOS, or macOS. The Apple Podcasts web embed is available to everyone as of now.

Article Link: Apple Podcasts Can Now Be Embedded on the Web
 

japasneezemonk

macrumors 6502
Jun 13, 2005
443
42
Nomad
I hope Apple can figure out how to help podcasters monetize their work. Believe me I think everyone should get paid for their work.

I'm a longtime Spotify subscriber, but the way they are trying to turn podcasts into a service you need to pay for seems like it would hurt innovation and only help the Joe Rogans of the podcasting world. it just rubs me the wrong way. Also they're incessant complaining while they themselves pay artists pennies on the dollar isn't doing them any favors 😂
 
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Marbles1

macrumors regular
Nov 27, 2011
184
655
Apple have made the podcasts app slightly better. And with the web interface there are signs they are are taking it seriously again.

i do wish they’d really invest in the podcasts app though, make it a bit easier to have global settings (eg only download and keep the latest episode of all podcasts).
 
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satchmo

macrumors 68040
Aug 6, 2008
3,159
3,143
Canada
This is a not so subtle shot at Spotify's subscriber model.

I wonder if Apple believes every podcast can monetize on their own. Individually get advertisers to sponsor them rather than pay Spotify.
 
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dannyyankou

macrumors G3
Mar 2, 2012
9,978
18,766
Westchester, NY
I hope Apple can figure out how to help podcasters monetize their work. Believe me I think everyone should get paid for their work.

I'm a longtime Spotify subscriber, but the way they are trying to turn podcasts into a service you need to pay for seems like it would hurt innovation and only help the Joe Rogans of the podcasting world. it just rubs me the wrong way. Also they're incessant complaining while they themselves pay artists pennies on the dollar isn't doing them any favors 😂
The only way they can do that is do something similar to Youtube and Adsense. I don't think that will happen. In the meantime, popular podcast channels have their own deals with advertisers.
 
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efp722

macrumors regular
Jan 21, 2008
218
74
Philly
I hope Apple can figure out how to help podcasters monetize their work. Believe me I think everyone should get paid for their work.

I'm a longtime Spotify subscriber, but the way they are trying to turn podcasts into a service you need to pay for seems like it would hurt innovation and only help the Joe Rogans of the podcasting world. it just rubs me the wrong way. Also they're incessant complaining while they themselves pay artists pennies on the dollar isn't doing them any favors 😂
I feel like Patreon is filling that gap for all content creators. Plenty of shows I listen to have free ad based episodes and then offer Premium RSS streams, ad free, to their Patreon subs along with Patreon exclusive shows and episodes.
 
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Derek Knight

macrumors newbie
Jan 29, 2020
16
75
I find it odd that Appleinsider would use This American Life as an example of the embed given the fact this podcast released an irresponsible and sensational hit-piece on Foxconn (and indirectly Apple) in 2012. TAL and Ira Glass later recanted the podcast after realizing their "fact checking" wasn't thorough. Nevertheless they released the original piece regardless of their lack of journalistic standards. I can only suspect they were after the slew of new listeners that a sexy antii-Apple story would bring. In any event, I decided to never listen to TAL again given their desire to publish work that was not only sensational, but ultimately flat out untruthful. I encourage Macrumors(oops) to reconsider any indirect promotion of that podcast.
 
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satchmo

macrumors 68040
Aug 6, 2008
3,159
3,143
Canada
I find it odd that Appleinsider would use This American Life as an example of the embed given the fact this podcast released an irresponsible and sensational hit-piece on Foxconn (and indirectly Apple) in 2012. TAL and Ira Glass later recanted the podcast after realizing their "fact checking" wasn't thorough. Nevertheless they released the original piece regardless of their lack of journalistic standards. I can only suspect they were after the slew of new listeners that a sexy antii-Apple story would bring. In any event, I decided to never listen to TAL again given their desire to publish work that was not only sensational, but ultimately flat out untruthful. I encourage Appleinsider to reconsider any indirect promotion of that podcast.

Okay...but this is MacRumors. 🙂
 
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NervousFish2

macrumors regular
Mar 23, 2014
244
330
Feel like Apple have really improved the podcast app, over the last year or so. Smart suggestions in "listen now" seem to actually look like stuff I'd want to listen to, now. This was a big fix on my wish list.

However, right now, for my own podcast, "Fully Automated," the Embed Player is totally blank on the "Market with Apple Podcasts" setup page linked in this article. The badges and everything work fine, just not the embedded player. Wonder if this is something I need to fix on the Blubrry (my host) side.
 
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