Apple Posts New 'Colors' TV Ad for 13" MacBook Pro With Retina Display

[KPOM]

So? The BOTTOM of the line Air can run most modern games. There's certainly ZERO graphic advantage by going with the rMBP, which is a crap machine.

The display looks much nicer on the Pro. Also, the HD4000 is slightly faster on the 13" Pro vs. the Air because it doesn't use the ULV processor.

It's a pricey machine, but it isn't garbage. The reality is that integrated graphics are good enough for the vast majority of users today.

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It is important to note that BMW and Audi typically offer higher performance than their competition while the same is not true for Apple compared to their competition with respect to Macs.

Not always. BMWs often have less powerful engines than competitors like Acura and Lexus, use older technology for suspension systems, and often use GM transmissions rather than build their own in house.

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i7/8/256 AIR costs $1700. If you do the same configuration with 13" rMBP you'll end up paying $2200. So $500 for retina display, it's way too high to even consider it. For $500 you can buy a completely new laptop with IPS display panel .

The i5 in the 13" Pro is comparable to the i7 in the Air. When I do the math, it works out to about a $200 premium.

Consider that the 11.6" Air with i7, 8GB, and 128GB SSD is $1449. There is no 13.3" Air in that configuration, but in general the 13.3" Airs run $50 more than comparably-specified 11.6" models. The base rMBP is $1699. Across the Mac line, stepping up to a 256GB SSD from 128GB is $300.

 

[rmwebs]

Agreed. Plus no optical drive! Stoopid!

The no optical drive makes perfect sense, you dont need one, and on the very rare occasion that you do, you can either use a remote one, or buy a cheapo $25 USB DVDRW drive.

 

[weckart]

I swear, you "pros" think you're the only people on the planet and that Apple should cater to your every whim - when in reality, you make up about 5% of the buying populous....

Professionals may only represent a small fraction of the total purchasing populace, but perhaps you could explain the following, bolded for your consideration:

MacPro

Macbook Pro

Any idea?

 

[fxtech]

MacBook Pro's were never advertised as gaming machines. Intel HD 4000 is a fairly decent shared GPU.

http://theoatmeal.com/comics/apostrophe

 

[fxtech]

I swear, you "pros" think you're the only people on the planet and that Apple should cater to your every whim - when in reality, you make up about 5% of the buying populous....

Without those 5% of the "pros" the other 95% of "consumers" would have no media to consume. Think about it.

 

[Pianoblack3]

"For the pro in all of us."

If this were a picture of fcpx, I could arguably agree with that statement, but when they advertise consumer applications on it, as-well-as consumer parts in it, how can they, then, advertise it as a computer that would make the consumer a "pro?"

This drives me crazy.
I wish all companies everywhere would either make their "pro" products truly professional, or stop using the term.

There are too many people that don't know the difference, and lying to them by adding the word "pro" to everything in order to make a buck doesn't help matters.

Apple has lost the plot, and have gone down consumer-ville for real. It's true, and undeniable now. Which hurts the pro in me...

 

[morespce54]

Apple Posts New 'Colors' TV Ad for 13" MacBook Pro With Retina Display

Not sure... I think I like their 'non-color" TV Ad better...

 

[George.D]

Go MacBookAir !

13" Air is better bang for the buck, honestly.

I agree. I've been very happy with my 13" MBA that I use with the ThunderBolt Display. I very, very rarely use the external DVD drive. But Apple's external DVD drive has been very reliable.
Anyway, go Macbook Air!

If I need extra storage I use Western Digital's 1 TB passport that get its power from the MBA USB3 connection that I use to transfer data. I've found USB3 to be quite fast.

 

[mkoesel]

Because 11 inches is tiny. 13 is already close to being too small.

Small size differences in screen are all but irrelevant - resolution is what is important and I've gone over that already (the two are pretty close). If you just want bigger pixels you can effectively make the screen 2" bigger by moving the computer slightly closer.

The price and weight difference between the two is negligible, so why not go for the bigger size?

That question can be answered by simply citing the impetus for ultrabooks in the first place. Weight is king in this segment.

Anything less than 1440 x 900 renders most applications unusable. Just try Photoshop on the 1280 x 800 (native equivalent) on the 13" Retina Pro to see what I mean. The panels just won't fit.

More bad news for the rMBP 13, though of course it can do up to 1680x1050 if needed.

But really, if 1440x900 is just barely cutting it then what you really need to be reasonably productive to begin with is an external monitor. At that point, resolution of the built in screen is of minimal importance.

If you only use your laptop for the web, email etc, then really you should just get an iPad.

Typing on a tablet is a poor user experience. Using a magnetic cover with a keyboard fixes it a bit, but now you are essentially up to the weight of an 11" air. And you've still got the ergonomic issue of having to use the screen for your scrollpad, not having a pointer or caret, and dealing with the less than ideal select/copy/paste model that comes along with it.

Move someone from an 11" Air to a 13" Air and you will be faced with minor teething pains, especially if they are using a seperate monitor for real work. Move someone from an 11" Air to an iPad and watch productivity fall flat on it's face.

 

[HMI]

As Steve Jobs said, brand strength and brand loyalty is all about trust. For better or worse, I trusted Steve... but after the latest Keynote, my gut says nope, I don't trust the current leadership.

They're sitting on top of the world and yet they act like they're desperate, with their relentless bragging and hyperbole. The cracks are starting to show. It starts with little choices here and there that seem off... the Genius ads that they quickly swept under the rug, the $329 iPad mini price tag... stuff that Jobs would've slept on and then returned the next morning and explained why it's a bad idea... and probably a few internal power struggles... and people who disagreed with Steve now having the freedom to do things their way... in 10 years' time, many a little will have made quite the mickle.

Now I have to look up what "mickle" means. New word for the day.

 

[HMI]

There is something unsettling about the translucent hands that move super quickly.

I think they either want you to look at it more than use it, or they want you to use it for a short time before you buy another one.

That's just my guess, though.
What do you think?

 

[HMI]

I hate this 'Pro' word. It as absolutely no meaning and it is a waste of time repeating it again and again.

FileMaker became FileMaker Pro
Final Cut became Final Cut Pro

MacBook is Mac Book Pro
Mac ias Mac Pro

What for?

Obviously for the pro in all of us.
It doesn't matter if people can't pay their rent or don't have a job.
They're a pro, dammit! Any $500+ computer that can PLAYBACK a song or photo or video better be a "pro," because we all know that professionals make their living by their ability to PLAYBACK songs, photos, and videos.

Anything less, like documents, or emails, or Internet is for consumers.
But we're pros!!!

 

[Bigcase]

I think the release of this MacBook pro is apples way of saying sorry to all the people who bought the Ipad 3 this year, because if you bought any MacBook, be it the 13" air, or the 13" non retina, there should be no regreats what so ever! Thanks Apple!!

 

[funman95]

How so? It has the same processor as the classic 13" Pro. The 13" has never had a discrete GPU, nor has it ever had a quad-core processor. The display is nice. I agree it is a bit pricey, but it is in line with the Air when you consider the full voltage processor and higher resolution IPS display.

Actually The 13'' 2010 Macbook Pro Has a NVIDIA 320M (Using it to reply right now)

 

[Renzatic]

I hate this 'Pro' word. It as absolutely no meaning and it is a waste of time repeating it again and again.

FileMaker became FileMaker Pro
Final Cut became Final Cut Pro

MacBook is Mac Book Pro
Mac ias Mac Pro

What for?

Because Macbook Pro sounds a lot better than Macbook Expensive.

 

[Anuba]

Now I have to look up what "mickle" means. New word for the day.

Heh. I should probably look it up too. In Sweden we have a saying that translates to "Many small brooks will form a big river", I looked for the English equivalent and every Google hit insisted on "Many a little makes a mickle". It sounded like something out of a dorky 19th century nursery rhyme, but what the hell...

 

[Anuba]

1699 for a 13" laptop without a dedicate graphics card is batpoop insane.

Different products, different customers, different priorities. If horsepower would be the only parameter allowed to dictate the price of a car, a Toyota Prius would cost less than a Hyundai Accent.

 

[KPOM]

Actually The 13'' 2010 Macbook Pro Has a NVIDIA 320M (Using it to reply right now)

But that's still an integrated graphics processor. It's just that Intel no longer licenses third parties to produce integrated graphics chips for its processors.

 

[beetlemanptm]

Saw that ad during Game 2 of the World Series on FOX tonight.

 

[MacSignal]

It seems a lot like the Windows 8/Surface ads with the nonsensical flurry of accelerated sequences. For the people that will buy because Apple ridiculously suggests that the rMBP 13 is for pros...

 

[HMI]

Heh. I should probably look it up too. In Sweden we have a saying that translates to "Many small brooks will form a big river", I looked for the English equivalent and every Google hit insisted on "Many a little makes a mickle". It sounded like something out of a dorky 19th century nursery rhyme, but what the hell...

Hmmmm. Interesting!

I haven't heard that often (and many years ago), but think the saying is "Many small streams make a big river," Or something close to that anyway.

Thanks for the translation on that!

 

[beetlemanptm]

Saw that ad during the Atlanta Falcons-Philadelphia Eagles game on FOX today. It was shown during the first and fourth quarter.

 

[kokako]

That's the voice of actor Peter Coyote - I guess we should ask him about upcoming macs next time.

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The no optical drive makes perfect sense, you dont need one, and on the very rare occasion that you do, you can either use a remote one, or buy a cheapo $25 USB DVDRW drive.

I'm glad the optical drive is gone too never used - wish they'd get rid of the SD slot too, No Pro camera uses SD it's always compact flash. But I wouldn't want one of those holes either.

 

[beetlemanptm]

Saw that ad during the second quarter of the Washington Redskins-Carolina Panthers game on FOX today. Also saw that ad during the second quarter of the Pittsburgh Steelers-New York Giants game on CBS on the same day.

 

[bwillwall]

FYI: Discrete video card=dedicated video card. Example: NVIDIA GeForce GT 650M
Integrated video card. Example: Intel HD Graphics 4000

I said what to show I do not know this? Nothing, as this is exactly what I was talking about.