Apple Posts New iPod Touch TV Ad: Share The Fun

[BJB Productions]

Totally random question, but do you think they shoot on green screen then key in the white for more control? Or are they actually shooting this on white seamless? (I know there's multiple video layers going on--but for just shooting everything...was wondering what they do)

 

[NY Guitarist]

Totally random question, but do you think they shoot on green screen then key in the white for more control? Or are they actually shooting this on white seamless? (I know there's multiple video layers going on--but for just shooting everything...was wondering what they do)

I have no idea how they shot these but using a white cyc is common and gives great results in post without the additional concerns when shooting for a chroma key.

 

[alchemistmuffin]

The song used is 'Tongue Tied' by Grouplove is anyone was wondering.

By the way, this song is available for free, as part of SPIN November Playlist, for those who are wondering:

http://www.spin.com/itunes-november

PS: It ends on November 30. So download now.

 

[isoMorpheus]

By the way, this song is available for free, as part of SPIN November Playlist, for those who are wondering:

http://www.spin.com/itunes-november

PS: It ends on November 30. So download now.

Does Spin give away free music monthly?

 

[writingdevil]

agree

I'm actually a teen, and I thought that was a really awesome ad. 🙂 It was new, fresh, and trendy in my opinion. They showed off the new white iPod touch a ton, which is super popular in iPhones and iPod touches at my school and stuff.

Plus they showed off FaceTime and iMessage a lot, which everyone with iPods (4th gen) and iPhones (4 or 4S) use all time. I kinda want one of the white ones actually... 😉

These things will fly off the shelves this Christmas, no problem. 🙂

P.S. This commercial surprised me when I was watching the Lions game today since it's so much different than most Apple commercials...

I think it works for the demographic they are going for. Looks like a winner for Christmas, too. I imagine people that don't like it may not be who they're going for in this particular one, but hopefully the rents buy it for the kids from this. More than a few buds are hoping (hint, hint). Amazing how many people know how to market Apple stuff better than Apple...lol.

 

[johnhw]

I could play this ad over and over again.

 

[erijkgabriel]

The song used is 'Tongue Tied' by Grouplove is anyone was wondering.

in addition to that, you see the 'Bibio - Mind Bokeh' album cover at 00:23

 

[Zunjine]

I'm pretty sure the ad took at least a month to create from Apple's request to whichever agency to actually being aired on television.

Its probable it was in the works when steve was still alive.

Actually, Apple owns its own agency. I didn't know this until very recently when it was featured in an edition of the London Evening Standard.

http://www.thisislondon.co.uk/marke...gency-and-other-secrets-of-a-stellar-brand.do

 

[Thetonyk123]

Wirelessly posted (Mozilla/5.0 (iPhone; CPU iPhone OS 5_0_1 like Mac OS X) AppleWebKit/534.46 (KHTML, like Gecko) Version/5.1 Mobile/9A405 Safari/7534.48.3)



The ad or tint?

ad

 

[ombrenelcielo]

nice, except that kids portrayed in the ad are absolutely detached from the reality

 

[ezkimo]

Actually, Apple owns its own agency. I didn't know this until very recently when it was featured in an edition of the London Evening Standard.

http://www.thisislondon.co.uk/marke...gency-and-other-secrets-of-a-stellar-brand.do

Pretty sure that TBWA owns Media Arts Lab.

 

[rwilliams]

Wirelessly posted (Mozilla/5.0 (iPhone; CPU iPhone OS 5_0_1 like Mac OS X) AppleWebKit/534.46 (KHTML, like Gecko) Version/5.1 Mobile/9A405 Safari/7534.48.3)

I suppose if you're a teenage hipster, this ad was right up your alley. For the rest of the population, not so much.

 

[APlotdevice]

Apple has done some pretty amazing things in regards to their products. Some people may say they are just great marketers but either way, products like the iPhone and the iPad has not changed how people connect with each other but it has done wonders for businesses. Any have any more news on the iTV? I can imagine some of the features this will have. I found this article talking more about the iTV and how it may change the industry. http://www.hula-hub.com/2011/11/23/what-to-expect-in-the-new-apple-itv-apple/

I'd just like to point out that if Apple does actually make a TV, it almost certainly won't be called "iTV". That's what the AppleTV was originally going to be called. Until the UK television broadcaster "ITV" threatened legal action.

 

[RubenTheys]

Hipsters! They're everywhere!

 

[Jmclark]

I love this ad.

 

[adder7712]

The subliminal message has been....... iPod touch is for youth.

That's true.

Mum and dad won't allow a smartphone? Simple, get an iPod touch. It does everything an iPhone can do, except calling. 😉

 

[iEvolution]

Makes me laugh a device that is essentially a iPhone without the phone (though less like it this year with the lack of upgrades for the Touch) yet some how people think the iPod Touch is a "kid's" toy and the iPhone is a "man's" toy..

They essentially have the same functions and operating system so I fail to see how one is more geared towards adults and the other is geared towards teens. I think both of them can be used by any demographic.

 

[pcmxa]

That's true.

Mum and dad won't allow a smartphone? Simple, get an iPod touch. It does everything an iPhone can do, except calling. 😉

Jailbreak it and get an apple peel and you've got a slightly underpowered pay as you go iPhone.

 

[hexcalibur]

nice, except that kids portrayed in the ad are absolutely detached from the reality

I take it you're new to marketing?

 

[Wordsmithmac]

Kids now a days look stupid and I hate skinny jeans, they are meant for women. Males should not wear them but this commercial makes it seem ok so now hipsters will grow larger in influence. Bastards already make it hard for a man to buy decent clothing all the clothes makers make skinny clothes because of them.
Damn you apple and damn you hipsters!

 

[zipster]

Kids now a days look stupid and I hate skinny jeans, they are meant for women. Males should not wear them but this commercial makes it seem ok so now hipsters will grow larger in influence. Bastards already make it hard for a man to buy decent clothing all the clothes makers make skinny clothes because of them.
Damn you apple and damn you hipsters!

You sound pressed and overweight, tbh.

 

[Wordsmithmac]

You sound pressed and overweight, tbh.

Image

Not at all I like my clothing to fit .... The companies I used to buy clothing from switched to cutting their clothing smaller and making jeans skinny as well as regular clothing for casual that arent jeans. I like to be able to move randomly without worry about ripping clothes or injuring myself.

I guess ur a skinny jean wearing hipster huh?

 

[EmbraceTheOne]

I'm not really a big fan of this Commercial.

Seems too…….Not Apple.

 

[derickdub]

Hipsters! They're everywhere!

Apple is too "mainstream" for hipsters now. They've all switched to droid and sold the MBP their parents bought them. Well at least the ones where I live.