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Apple Posts Three New iPhone Ads

boss1 said:
I think Apple and Geico should team up for an exclusive character featuring; appearance.


Such a commercial would generate an insane amount of attention to both companies.


Of course the commercial must end with, "iPhone...so easy a caveman can use it." :D
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"My girlfriend and mother are calling, I'll put it on three way speaker"...:D

What better time to do so... I am, afterall, talking to a therapist!!!
 
i still think a Geico + Apple commercial is a win. All of these posts defending these 3 commercials are stretching for defense. Ive seen public access local store commercials that fair better.

Sarcasm and a comedic approach works much better in the US, even for commercials that try to appeal to and relate to the viewer on a personal level. Commercials that entertain, shock, make u laugh, have a fashionable appeal, are proven to work in the US.

This series of commercials lack all of these qualities + they're boring.

Here's an idea. Put a guy ( or gal ) on a beach relaxed, like in the Corona commercials ( minus the beer ). Have him/ her complete a multitude of tasks on the iPhone ( pay the bills, email co workers, order office supplies online, etc. On the same commercial, show a dreary , comedic look of a similar person in a lame office struggling to complete the same tasks on a multitude of not so easy to use devices.
 
The commercials definitely have a sterile at&t feel to them, almost like T produced them and Apple's just hosting them on their website as a corteousy.
 
Please, barryd, take a xanax.

This response is so full of rambling gibberish and non sequiturs, that I'm not even going to waste my time with a complete response. Obviously, you are not even paying attention to what you or I wrote in earlier posts.

I will, however, clarify that when I refer to Apple's "previous game plans," I am talking about Apple post-iMac, 1998 to present; a time when the Apple brand as we know it today, was created.

Finally, I never stooped so low to call you names and resort to bitter sarcasm and sardonic posts. Check my posts, barryd. I'm just calmly arguing why I think the new ads are not good. If you can't take a couple subtle pokes in the ribs along the way without blowing up, that's a shame.

Now, go to bed. it's late. And you have high school in the morning.



barryd said:
Wow! What a nice easy going person I get to trade opinions with! How refreshing! I thought I would only meet pompous jackasses on this site who respond to posts by belittling people. Whew, I'm glad that's not the case with CMOB! Oh and BTW, I never said I saw every man on the street. Don't need to. What I stated IS the premise of the man on the street concept.



This is all your opinion. Great. No comment.




Hyperbole alert! Damn those "common" commercials and appearing "desperate". Luckily, Apple is "extremely" successful or the results could be "disastrous!"

However, yes you are right that when you water down your image, you run the potential risk of becoming a commodity. But I doubt one run of commercials is going to throw all the mindshare Apple has built up over the last 30 years into a tailspin. Of course, your propensity to dash towards the extremes of an argument make me think you must believe this to be true.





A great job growing market share with past game plans?! And those would be? Oh, the ones that brought them out of single digit market share just the past year or two? Or the ones that dropped them to single digits for almost 20 years? And they're doing ads you deem "un-Apple" because maybe dancing shadows don't speak to who they're targeting this go around. Watch out CMOB, the bourgeois are sniffing around Apple products. You might have to share your precious products. Best go dash to the nearest Wes Anderson film fest with a half-caff latte in hand and prepare for the end of the world.






Actually, I think J.J. Bullock was an effing riot back in his heyday. Thanks! Center square for the block! BTW, you may be surprised ads are not all meant for the same people. Crazy concept. It's like, I wonder if the crazy injury lawyer, correspondence school and annuity settlement ads during Maury are for me or the people that sit around the house all day without jobs watching TV? Hmmmm, such a mystery. So the lesson CMOB, is it's not about "liking" an ad, it's about the ad's effectiveness in speaking to whom the ad was produced.

Now look what you've done CMOB, you made me act like a pompous jackass who had to resort to belittling someone. I hope you're happy. Gotta go, my latte is getting cold.
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The second ad is a complete failure. The "man on the street" concept requires the viewer to:

1. Believe that they are seeing a real person, not an actor, and;
2. Identify with the person they're seeing.

"Elliot" conveys a story about how he totally saved his girlfriend from embarrassment by using his iPhone under the table to look up his girlfriend's boss's fiancé's name. Which would be a story to tell a couple of years after it happened, once your girlfriend has changed jobs.

Since the iPhone has been out for three months, this supposedly happened sometime in the past three months! And now you're on national television during every fourth commercial break, telling everyone! Including your girlfriend's boss! Way to go being discrete, asshat.

So "Elliot" comes across as either an actor blatantly reading a dumb script, or a complete and utter idiot, failing both objectives of the "man on the street" ad.
 
I would really like for Stefano to come over to my place. Apple, arrange this please. Thanks.
 
You have absolutely no idea what you are talking about. Here is why:

As I mentioned previously in this thread, I know Elliot (and yes that is his real name FYI). The story is true. His girlfriend who happens to be one of my close best friends from high school told me about it weeks before that he was going to be in an apple ad.

What is so hard to believe about the story? Did it ever occur to you that yeah, perhaps the girlfriend no longer works for the boss mentioned in the ad? Or that if the boss or his fiancé happened to be watching the TV one night and saw the ad, they wouldn't chuckle at it?

Again, I love it how people can so easily bash someone else online without knowing the whole story. You must feel real proud of yourself to call someone who you've never met or know anything about a "complete and utter idiot."

I have been reading these forums for many years now and I don't post a lot but to see disparaging remarks thrown at my friend is really low. He's been getting a lot of congratulatory phone calls, emails, and other messages because he's become somewhat of a celebrity in his circle of friends and family. He doesn't read these forums because he's a lot better than all of us who spend time here. Not that he'd care somebody who he never met called him an "asshat." That's real classy of you.

Next time, try thinking about something before you go off spouting a rant based in absolutely nothing but your high-minded condescension.


unigolyn said:
The second ad is a complete failure. The "man on the street" concept requires the viewer to:

1. Believe that they are seeing a real person, not an actor, and;
2. Identify with the person they're seeing.

"Elliot" conveys a story about how he totally saved his girlfriend from embarrassment by using his iPhone under the table to look up his girlfriend's boss's fiancé's name. Which would be a story to tell a couple of years after it happened, once your girlfriend has changed jobs.

Since the iPhone has been out for three months, this supposedly happened sometime in the past three months! And now you're on national television during every fourth commercial break, telling everyone! Including your girlfriend's boss! Way to go being discrete, asshat.

So "Elliot" comes across as either an actor blatantly reading a dumb script, or a complete and utter idiot, failing both objectives of the "man on the street" ad.
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offwidafairies said:
My thoughts exactly.
I think the ads are really lame.
And the characters are too similar.
If they employed me I'd come up with much better characters.
And there would be as many women as men
And not women swooning over their boyfriends iPhone
But smart women
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Who buys more iPhones, men or women?

Apple are simply selling to their demographic, women are rarely interested in technology and (compared to men) relatively ignorant about it. What do you think the ratio of women to men is on this forum?
 
Spymit007 said:
You have absolutely no idea what you are talking about. Here is why:

As I mentioned previously in this thread, I know Elliot (and yes that is his real name FYI). The story is true. His girlfriend who happens to be one of my close best friends from high school told me about it weeks before that he was going to be in an apple ad.

What is so hard to believe about the story? Did it ever occur to you that yeah, perhaps the girlfriend no longer works for the boss mentioned in the ad? Or that if the boss or his fiancé happened to be watching the TV one night and saw the ad, they wouldn't chuckle at it?

Again, I love it how people can so easily bash someone else online without knowing the whole story. You must feel real proud of yourself to call someone who you've never met or know anything about a "complete and utter idiot."

I have been reading these forums for many years now and I don't post a lot but to see disparaging remarks thrown at my friend is really low. He's been getting a lot of congratulatory phone calls, emails, and other messages because he's become somewhat of a celebrity in his circle of friends and family. He doesn't read these forums because he's a lot better than all of us who spend time here. Not that he'd care somebody who he never met called him an "asshat." That's real classy of you.

Next time, try thinking about something before you go off spouting a rant based in absolutely nothing but your high-minded condescension.
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Whats the website address for her bosses wedding website? i wanna see it, because unless it was called "elliotsgirlfriendsbosseswedding.com" they would have surely knew the name of the person
 
Steve Jobs=God said:
Whats the website address for her bosses wedding website? i wanna see it, because unless it was called "elliotsgirlfriendsbosseswedding.com" they would have surely knew the name of the person
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Well, the girlfriend obviously knew her bosses name (for example: Smith Smithers), what she didn't know was the fiancees name. How to proceed? Well, use google. My suggestion for keywords would be something like.... oh, I dunno: "Smith Smithers" wedding.
 
The lighting Stinks! And yes, I do lighting for film and video, though only rarely these days, I've moved to a more office-oriented production job in my advancing years.

DrAtheist said:
anyone else not able to view these in safari, but in firefox it works fine?
they're ok I guess, more personal than most adverts.
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I had a lot of trouble with Videos and other features on Apple's site with Safari until I upgraded Safari past version 1.3.2
Had to use Firefox to view Apple's site, and a lot of other sites, especially Ajax-enabled sites like Google calendar.

Of course, to upgrade Safari, I had to upgrade to Tiger. But hey, Panther was gettin' old.
 
Evangelion said:
Maybe that's the idea? If they had perfect actors giving perfect performances in perfect lighting, it would look fake.
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Maybe that was the idea, but the execution fails. When you're going for natural, it's way better to not notice the lighting than to notice crappy lighting, and I noticed crappy lighting. It doesn't look like average folk in average places with natural lighting. It looks like average folk in average places with crappy lighting. Big difference. Add to that the effect of the black BG. My reaction is, some grip set up that BG. Why wasn't that same grip standing there holding a flex fill at least to soften the shadows?

The end impression, for me, is that they're going for reality by throwing in a few elements that say "reality" but they're doing a half-@ssed job of it by trying to convince me they're so understaffed they can't fill that shadow when somebody has obviously set up that black.

I also noticed that there were no pylons or tape or anything to keep passerby from tripping on the stands. So it's obviously a closed set. That knocks the reality factor down a few more notches and makes me think, just use the damn flex-fill! Yeah, I know most people wouldn't notice that, but my instinctive reaction to the wide shot showing the BG was "Somebody get a pylon on that stand!"
 
I think you've put more thought into this than Apple did, Orng! Luckily, most of the viewing public won't know the difference. If a random consumer sitting on his or her sofa gets the impression that some guy on TV likes his iPhone, the ad may serve its purpose all the same.
 
I saw the ads this weekend during my routine NFL-a-thons.

I was blown away at how absolutely mediocre they are. The lighting is terrible. The only semi-cool part is the end, when the wider shot shows the backdrop in the middle of the city.

The first iPhone ads were great, these are very disappointing.
 
I saw one of the ads yesterday - I wouldn't have caught it since I record everything on my TiVo but this was right after one of my shows. It was the "One Thing" commercial and I have to say - it sucked bad. It didn't feel at all like the switcher ads Apple did in the past - those were simply amazing. It felt like the guy was an actor, not a regular person.

What I really want to know is - who is Apple targeting with these commercials?
 
Terrible Ads.

Especially since one guy mentions that before the iPhone he had a separate phone for calls and a separate phone for texting? ...because that make sense. :rolleyes:
 
Fortimir said:
Terrible Ads.

Especially since one guy mentions that before the iPhone he had a separate phone for calls and a separate phone for texting? ...because that make sense. :rolleyes:
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Is it entirely inconceivable that he had a company issued blackberry, as I did, for e-mail and his personal phone?
 
Manic Mouse said:
Who buys more iPhones, men or women?

Apple are simply selling to their demographic, women are rarely interested in technology and (compared to men) relatively ignorant about it.
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I know as many women who have iphones as men, and they seem to like them even more than the men. There is nothing hotter than a gorgeous, powerful, woman dressed for work (or dinner) with her iPhone. Mmmm :rolleyes:
 
Is it just me, or are the new ads just a little bit more boring and 'corporate' than they need to be?

I would love a new iPhone, but the ads are a bit too 'obvious' in their selling style and could do with a bit more humour in my opinion. I likes the old Macs ads

Although the reason that I don't own one is more to do with the fact that i can't afford it. ;)
 
Not an actor, nor a man

All I have to say is that I don't think these ads are fake and apparently Apple is trying to widen the demographic they represent. As I mentioned in a previous post that seemed to have gone unnoticed, last week I was approached by two casting agents asking if I'd like to do an interview for an iPhone ad. They couldn't say who it was for, but going by the questions they asked me, it seemed awfully similar to the questions they probably asked the people in the current ads. Like: what's a funny anecdote related to your iPhone?

By the way, I'm female and 26 years old (and not an actor!), so obviously they were going out their way to stray from the all male cast they've got going on now.
 
New iPhone Ads not up to Par

Personally, I really dislike the new ads. My first thought was that they were produced by AT&T, not Apple. While some might find it personal, they seem way too annoying and not characteristic of Apple Advertising. I also hate the hard lighting from the left. I dont know why, but it seriously bugs me.

-Alex
 
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