Hi all, I Pre-ordered a Iphone 4 for collection at Brent cross on Tuesday, and web site did say my Iphone will be reserved until the end of play on 24th. But did not get a e-mail confirming my pre-order. Just called Apple to confirm my reservation, and they say the Iphone 4 reserve was a mistake and its a first come, first serve basis. Did i miss this? does everyone in the UK know there Iphone reservation was a mistake by apple and nobodys phones are reserved? Duck.