Oh <$DEITY> no, it wasn't Beats I was comparing to, off the top of my head it was Etymotic Research ones I tried and they just didn't do anything for me despite being twice the price.
The Apple in-ear headphones are excellent as long as you can get a decent seal in your ear - that tends to make the bass sound just fine, however they definitely aren't bass-heavy. I agree about being fragile, although the pair I have are only starting to come apart a little after about 3 years of heavy use, but I am always careful with my stuff and make sure to store them in the supplied case when I'm not using them.
Audio is extremely subjective so while I think they're excellent, you may not. It's the same reason I've gone through about 10 different set of quality headphones until I found a pair of BeyerDynamic ones that I liked the sound signature of.