And what about the iPod smart guy? We're MP3 players just for business?
No, but they existed as a niche for more tech-savvy users and/or had failings that made them difficult to use before Apple made them more consumer friendly. The analogy still works.
Apple in the past has done marvelous things with existing technologies. But now other companies are making their own products that are already user friendly and in my opinion Apple hasn't done anything innovative compared to the other tech companies in the past 6 years or so.