Apple Previews New Champs-Élysées Store in Paris, Opening This Sunday

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Apple today officially announced its latest retail store, Apple Champs-Élysées in Paris, located on one of the French city's most iconic streets. The store opens on Sunday and will replace the nearby Apple Carrousel du Louvre, which permanently closed in October.

The store occupies a Haussmann-era apartment building, featuring what Apple is calling its "grandest" Forum dedicated to free Today at Apple sessions, which focus on photography, music, coding, and design. In the first week, Apple Champs-Élysées will host sessions with popular musicians, filmmakers, animators and more.

"The energy in Paris is electric and it will be one of our premier cities for Today at Apple," said Angela Ahrendts, Apple's senior vice president of Retail. "I hope that everyone who visits Apple Champs-Élysées will be inspired to unlock their creative curiosity and learn something new."
Apple has restored the facade and entryway, and extended the Burgundy stone from the exterior throughout the building. Meanwhile on the upper levels, French oak parquet floors detail the interconnected spaces of the Parisian apartment.

"Working within a historic Parisian building is a great responsibility and a phenomenal opportunity," said Jony Ive, Apple's chief design officer. "Our first priority was to honor the history of the building, while thoughtfully updating it to create spaces both grand and intimate. The carefully interweaving layers are warm and light filled, celebrating the timeless spirit of the city."
Environmental concerns have also played a part in the architectural design at Apple Champs-Élysées. For example, the courtyard is covered by a roof light that provides natural illumination and helps generate renewable energy, thanks to integrated photovoltaic panels. In addition, an integrated rainwater collection system provides water for the bathrooms, trees and green walls, ensuring the store maintains Apple's commitment to 100 percent renewable energy.

More than 330 employees, including over 100 new hires, will welcome customers when Apple Champs-Élysées opens its doors on Sunday at 12.00 p.m. local time.

Article Link: Apple Previews New Champs-Élysées Store in Paris, Opening This Sunday
 

H2SO4

macrumors 601
Nov 4, 2008
4,585
4,807
Apple do have lovely stores for sure, what's really lovely though is the sound of the words, "Champs-Élysées", when spoken by somebody with a native french tongue.
 

maerz001

macrumors 65816
Nov 2, 2010
1,467
1,116
With places like these it’s no wonder why their products get more and more expensive.
“haute couture” ain’t cheap
 
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justperry

macrumors G4
Aug 10, 2007
10,649
6,140
I'm a rolling stone.
With places like these it’s no wonder why their products get more and more expensive.
“haute couture” ain’t cheap
This is just nonsense, these flagship stores sell much more than normal ones, they are hugely profitable.
Shareholders...Wallstreet though .....


"Working within a historic Parisian building is a great responsibility and a phenomenal opportunity," said Jony Ive, Apple's chief design officer. "Our first priority was to honor the history of the building, while thoughtfully updating it to create spaces both grand and intimate. The carefully interweaving layers are warm and light filled, celebrating the timeless spirit of the city."
Typical Jony Ive drivel...blahblahblah.
 

triton100

macrumors 6502
Dec 15, 2010
452
702
Yes - sure. Because THAT’S what Paris is like.

You have never been, that’s clear. You’re just blindly believing whatever you hear obviously.
How can you possibly know whether or not I’ve been to Paris. What an absolutely bizarre and ridiculous comment to make. Go back to school
 

cupcakes2000

macrumors 6502a
Apr 13, 2010
591
313
How can you possibly know whether or not I’ve been to Paris. What an absolutely bizarre and ridiculous comment to make. Go back to school
Because I live here, and if you had been here at all you would know full well that you were talking nonsense.

Please, go ahead and believe and say what you want. I’m gonna call you out on it if it’s bullsh*t though, let’s be fair.

Paris is nothing at all like the sentence you just described. I suggest you should be the one to go back to school.
 

triton100

macrumors 6502
Dec 15, 2010
452
702
Because I live here, and if you had been here at all you would know full well that you were talking nonsense.

Please, go ahead and believe and say what you want. I’m gonna call you out on it if it’s bullsh*t though, let’s be fair.

Paris is nothing at all like the sentence you just described. I suggest you should be the one to go back to school.
Yes those are the famous last words they said before London’s regent street flagship store was ram raided on multiple occasions. Smh
 

cupcakes2000

macrumors 6502a
Apr 13, 2010
591
313
They are both big cities with a lot of crime. Anymore questions mon ami?
No thanks, you’re all good chief. You have demonstrated my point adequately already. It’s plain to see you know little, if anything, real about the city over which you toss your blanket statement.
 

triton100

macrumors 6502
Dec 15, 2010
452
702
No thanks, you’re all good chief. You have demonstrated my point adequately already. It’s plain to see you know little, if anything, real about the city over which you toss your blanket statement.
Well seeing as my father is half french... So you don’t accept other people’s opinions? Life is going to **** all over you if you allow yourself to get upset by another’s opinion that you don’t agree with. I’m rooting for you though. I’m sure whatever’s bugging you in life will sort itself out. Good luck
 

cupcakes2000

macrumors 6502a
Apr 13, 2010
591
313
Well seeing as my father is half french... So you don’t accept other people’s opinions? Life is going to **** all over you if you allow yourself to get upset by another’s opinion that you don’t agree with. I’m rooting for you though. I’m sure whatever’s bugging you in life will sort itself out. Good luck
I’m not upset. I’m calling you out on you and your tarring brush that you’re referring to as an opinion.

Opinion isn’t just something you or someone you hear about says. Opinion should be based on facts.

Yes there is crime in all major, and minor cities and towns.

No Paris isn’t especially susceptible to ram raiding gangs.

There is some fact to add to your opinion.
 

triton100

macrumors 6502
Dec 15, 2010
452
702
I’m not upset. I’m calling you out on you and your tarring brush that you’re referring to as an opinion.

Opinion isn’t just something you or someone you hear about says. Opinion should be based on facts.

Yes there is crime in all major, and minor cities and towns.

No Paris isn’t especially susceptible to ram raiding gangs.

There is some fact to add to your opinion.
My learned friend. It seems that you are intent on attempting to gain the upper hand in this exchange. I am more than happy to concede to you as it’s evident you need it, and that arguing with a random internet stranger is of extreme importance in bolstering your low self esteem, and ego. Go forth and celebrate your victory, and I send you best wishes in overcoming whatever troubles you have that have led you to this point.
 

HJM.NL

macrumors 68020
Jul 25, 2016
2,081
3,702
Netherlands
Another proof Tim Cook’s goal is he wants to make Apple the Prada and Gucci brand of the tech industry. Would rather see their products be as great as they once were instead of all the bling bling at an exorbitant high price.
 

Dahveed 1954

macrumors newbie
May 27, 2015
9
4
I thought Angela said these weren’t stores anymore? Town squares as she said. Guess they gave up on that because it sounded silly :)
Actually, she referred to the new store in Bangkok Thailand that opened last weekend as just that, a Town Square. However, the Town Square retail stores are more open and airy with lots of glass which they can't pull off in a historic building, like this one in Paris.
 
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