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Freeform may be regulated to the same very niche market Pages and Numbers has.
Yes, Freeform likely would only get the very niche market, just like Pages and Numbers. In the same way, they are not selling Freeform, just like how they are not selling Pages and Numbers. They are adding features across apple devices to sell more devices.

It's no secrete apple devices are overpriced. But with all the subscription based services, companies ended up paying $200~$300/user/year for the services. So with enough features from apple, the surcharges of the device might become acceptable or even preferred.

Sure Pages isn't MS Word, Notes isn't Evernote, or Freeform isn't Miro, but with each itty features added, companies will start reconsider maybe that's all they actually needed. With each bitty added, it becomes closer to the tipping point for someone to decide to switch.
 
This was actually one of the highlights of the keynote for me. This is potentially something I will use a LOT. I hope there is a quick way to open it like there is for Notes. And a widget would be nice.
 
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Mural and miro and other apps like them will be safe as long as the apple version is only available to Apple device users.

Otherwise Mural or digital whiteboarding while working remotely has been pretty awesome.
 
I was playing around a month ago with an idea of a collaborative hub application and even though my idea look like a mess in the picture, I was close to the solution tool like Freeform....
 

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