Just a thought - how come Apple haven't been done for price fixing? It's actually very refreshing. Knowing that it doesn't matter where you buy it, it'll be the same price. But a few years ago, the UK banned RRPs and so electronics can be bought for all sorts of different prices. So how come Apple have never been told off for price fixing? What is stopping a large retailer (Argos, John Lewis etc.) under-cutting other shops??