This is not designed to be a Mac "rant", just wanting to know: Why are Apple prices high ? That is, that of PC's ? I'm assuming Apple would answer if i questioned this to them, so maybie you guys can.. I've heard sevel reasons to this, but the only one whic makes sense if "Apple charges $$$ for support" After all, if your in a business model and you use business class software, you DO pay $1000 for support...... However, adding to this, I thought of another reason (not sure if true, but would also make some kind of sense):- - Microsoft charges all kinds of prices on their developer subscriptions, where as Apple only charges $99 across the board. My conclusion could be part of this would be from customers who purchase Macs.. - Another reason could be developers get paid 70% payment for the apps they develop, and Apple boasts all the time "We have payed x ammount to developers." Again.., most of this could come from Macs. That's my theory..... I could be wrong of course..... It does sound better that we pay for support..