And no one is there yet. This is such a fast-moving field that being "first" today or "best" means nothing in the scale of things.
We saw Deep Seek come out of nowhere just last month and develop a leading model at a fraction of the cost. We see OpenAi telling us that without allowing them to further utilize copywritten material without consequence, the AI race is over. We are at a nascent moment in AI, where we are now has no impact on where we will be next year or the year after. Apple is not behind, and no one is ahead. They have time to get it right. It's not going anywhere that will not become cheaper and better tomorrow without Apple batting an eye or spending a dime.