Apple Promotes Apple Music With Short Video Featuring Album Covers

[MacRumors]

Apple this morning shared a new Apple Music video on its YouTube channel, which artistically highlights album covers from a range of artists like Sia, FKA Twigs, Kesha, Fleetwood Mac, and more.

The 38 second spot is designed to promote Apple Music, the company's streaming music service. It features a series of clips depicting album art overlaid on the Apple Music logo, interspersed with images of artists.

Know what's next. Now. Discover millions of songs, always ad-free with Apple Music.

Apple Music has been steadily growing in popularity since its June 2015 debut. As of late September, Apple Music had more than 30 million paid subscribers. Comparatively, Spotify, the main Apple Music competitor, has 60 million paid subscribers.

Apple has aimed to increase interest in its service through a wide range of exclusives, including exclusive album releases, documentaries, and television shows like Carpool Karaoke: The Series and Planet of the Apps.

Article Link: Apple Promotes Apple Music With Short Video Featuring Album Covers

 

[jadot]

Yeah. It's still iTunes tho...

 

[kildraik]

It's nice to see something objectively creative and original come out of Apple's iTunes/Music marketing departments again.

 

[meaning-matters]

Great big effort video.

 

[Zanton68]

Can they do a video that shows how to stop Apple Music replacing your artwork with the wrong artwork, wrong album, even wrong artist??? It’s why I use Spotify. With Spotify I’ve not had to spend hours correcting the artwork....

 

[tigres]

just bring back the damn landscape mode please. not everyone uses a car holder in portrait mode.

 

[kyleh22]

I liked it more the second time I watched it. It's cool how they incorporated music video clips in it.

 

[donster28]

I swore not to subscribe to Apple Music until it has a free subscription tier. Well, I caved in after trying it out last night with my Apple Watch S3 cellular paired with Airpods. It’s a seamless experience.

 

[DocMultimedia]

Ugh. I'm not young enough to enjoy that music. Hurt to listen to it. But at least the visuals were nice.

 

[slagathor001]

Can they do a video that shows how to stop Apple Music replacing your artwork with the wrong artwork, wrong album, even wrong artist??? It’s why I use Spotify. With Spotify I’ve not had to spend hours correcting the artwork....

Sounds like an iOS 9 problem...

 

[576316]

It should come with a disclaimer

*support not great on Apple Watch but meh
[doublepost=1509554925][/doublepost]

I swore not to subscribe to Apple Music until it has a free subscription tier. Well, I caved in after trying it out last night with my Apple Watch S3 cellular paired with Airpods. It’s a seamless experience.

Except, you know, the user interface and Music app. Which are garbage.

 

[0990848]

For Apple Music to catch on (more than it already is) it needs to have a much simpler, cleaner client. Part of the reason I'm with Spotify is the client is so simple and I don't dread opening the app.

Split iTunes up. Create a TV app for macOS akin to iOS/tvOS (seriously, why isn't this a thing yet?). Your video library and streaming subscriptions live here.

Make a music app that handles ONLY music. One section for your library, one section for Apple Music.

Make a podcasts app, transfer some iTunes U stuff to iBooks (there's some seriously good stuff on there but discoverability is an issue cause iTunes is so bloated, I found great Swift books on iTunes U).

Create an Apple Store app where you can buy hardware and software (buying music/videos should be here).

I wish Apple would just buy Netflix and have some sort of 'iFlix' video streaming service integrated onto the hypothetical TV app on macOS.

 

[jbenkelman]

The Sia one got me. So cool - very well done.

 

[Brenster]

Sure I clocked album covers for Metallica’s Master of Puppets and Queens of the Stone Age’s Victims. Couldn’t tell you what was actually paying over the clip though. Time to dive back into the classical side of AM, which is where I spend most of my listening time these days.

Now get off of my lawn

 

[Zanton68]

Sounds like an iOS 9 problem...

Sounds about right but, if it is fixed now, I’m not risking it. I’m still finding mistakes I’ve missed from when I made the mistake of subscribing. It’s just not worth the hassle for me.

 

[deanthedev]

Come on, Fleetwood Mac Rumours is one of the all time greatest albums made. And it flashes by so quickly you don’t even notice it unless you’re looking for it.

 

[Karma*Police]

I swore not to subscribe to Apple Music until it has a free subscription tier. Well, I caved in after trying it out last night with my Apple Watch S3 cellular paired with Airpods. It’s a seamless experience.

Yeah, I really like how they seamlessly integrated it with the Apple Watch. I never used it on my watch until the latest OS updates.

 

[tech3475]

Can they do a video that shows how to stop Apple Music replacing your artwork with the wrong artwork, wrong album, even wrong artist??? It’s why I use Spotify. With Spotify I’ve not had to spend hours correcting the artwork....

You're lucky, last time I had Music Match it ****ed up my library renaming things and messing up playlists.

I would have loved to just have artwork messed up.

 

[ichad]

Come on, Fleetwood Mac Rumours is one of the all time greatest albums made. And it flashes by so quickly you don’t even notice it unless you’re looking for it.

FleetwoodMacRumors.com ?

 

[Karma*Police]

For Apple Music to catch on (more than it already is) it needs to have a much simpler, cleaner client. Part of the reason I'm with Spotify is the client is so simple and I don't dread opening the app.

Split iTunes up. Create a TV app for macOS akin to iOS/tvOS (seriously, why isn't this a thing yet?). Your video library and streaming subscriptions live here.

Make a music app that handles ONLY music. One section for your library, one section for Apple Music.

Make a podcasts app, transfer some iTunes U stuff to iBooks (there's some seriously good stuff on there but discoverability is an issue cause iTunes is so bloated, I found great Swift books on iTunes U).

Create an Apple Store app where you can buy hardware and software (buying music/videos should be here).

I wish Apple would just buy Netflix and have some sort of 'iFlix' video streaming service integrated onto the hypothetical TV app on macOS.

I couldn't agree more about breaking up iTunes into multiple apps like iOS... been saying that for years. That said, most people listen to their music on iDevices, so with the engineering challenge of breaking up all the legacy code and dependencies built into iTunes, I can see why Apple doesn't think it's worth messing with.

As for the UI, I have zero issue with it. I actually like it a lot... it's clean, simple, yet feature packed. I'll admit, the first iteration of AM was complicated and confusing, which may have left a negative impression for some Spotify users, but the latest version is nicer and easier to use than what I remember of Spotify, which itself was never the paragon of user-friendliness... I never did figure out how to seamlessly integrate my large music library.

 

[Internet Enzyme]

Absolutely gorgeous animation. I watched the ad muted and i still think it's awesome, who knows the music might be some trash, but on visuals alone I give double thumbs up.

 

[tonyr6]

I had Apple Music for a year and a half and I finally dropped it. iTunes is horrible and still after 2 years there is no way to listen to AM on your computer without using that horrible iTunes. Really still no web player.

The AM app for the iPhone and Android still has no Chromecast support and supports only Sonos speakers. You are still forced to use Bluetooth which is horrible on its own. Bluetooth keeps disconnecting any calls interrupt it and notifications blast on the speakers.

The biggest insult is the random pulling of songs from the Fania albums that are still available on every other music service even Tidal has them and Tidal has the least amount of songs. I still don't get how AM has over 30 million subs. I guess many who get iPhone's most likely do the free trail and don't cancel not realizing that they are paying for it.

I since switched back to Play Music the first service I tried and it works good. It is fast unlike AM with its spinning circle and buffering on slow connections.

 

[afd]

Yet there is no way to properly look at album covers/sleeves in iTunes or music apps. Are there still iTunes LPs available?

 

[Quu]

Great ad!

 

[ike1707]

T
he dumbest thing in iTunes, hands down, is the inability to edit artist images. Or, as is the case most of the time, the absence of an image. That single absent feature ruins the whole aesthetic of iTunes on my Mac, primarily because of my obscure tastes.