Apple Promotes Face ID in New iPhone 15 Ad Called 'Nice Try!'

[MacRumors]

Apple today shared a new iPhone 15 ad called "Nice Try!" on its YouTube channel in Singapore, promoting how Face ID protects your privacy.

In the 30-second video ad, an iMessage notification appears on a girl's iPhone 15 placed on a dining table, while she is in another room. Nosy family members attempt to unlock the device to read the message, but Face ID prevents them from doing so.

To prevent messages from being previewed on the Lock Screen without Face ID, open the Settings app, tap Notifications → Show Previews, and select When Unlocked.

Article Link: Apple Promotes Face ID in New iPhone 15 Ad Called 'Nice Try!'

 

[nfl46]

Lmao. Okay. That was really funny.

 

[zorinlynx]

Seriously, when I first experienced notifications magically becoming full message previews when I glanced at my new iPhone 11 Pro Max a few years ago, it felt like I was in the future.

This is undoubtedly the coolest smartphone feature of the past few years.

 

[dannyyankou]

7 years later and no competitor has caught up to Face ID yet. Google is the closest one, but it's a 1 in 50,000 false acceptance rate compared to Apple's 1 in 1,000,000

 

[crathje]

As much as I love FaceID, I’ve also seen my 25 years old twin girls open each others iPhone using FaceId!

 

[paul4339]

7 years later and no competitor has caught up to Face ID yet. Google is the closest one, but it's a 1 in 50,000 false acceptance rate compared to Apple's 1 in 1,000,000

… And even if Google had an equivalent or better solution, lots of people just don't trust them for some things.

 

[dumastudetto]

Nice try.

I love this privacy-focused campaign.

 

[Kach_one]

When someone is trying to unlock your phone like this iPhone askes for pin because it detects it was abused with wrong faces.

 

[Octavius8]

Twins and sibligns can open even parents phones. The "1 in a million chances" is bogus.
Touch id is MUCH more safe in actual real life. Not even twins can unlock each other phone!.
Faceid is the leas secure option,why nobody "has catch up" yet?: nobody is so silly to make a HUGE hole in the phone screen as Apple. Not a technical reason.
Why Appke has not opted ofr under display touch id?: App,e does not want to pay for the tech. Apple does not invetn, Apple just buys chinese engineering. Accept it.

 

[tomekwsrod]

This is why Apple’s “Face ID” is a bad idea:

 

[Magnusson]

Cringe.

 

[svish]

Good ad. FaceID is a really nice and useful feature. One of the reasons why I prefer to buy the iPad Pro over the Air.

 

[Jim Lahey]

Yeah. Shame your dog can access the camera from the Lock Screen, take pictures of his balls and have them de facto uploaded to your iCloud account unsolicited. Behold, security!!!1234567890

 

[klasma]

Too bad I'm using an ad blocker.

 

[DaterTheAndroid]

This is why Apple’s “Face ID” is a bad idea:

Well, that's why you have to look directly onto the iPhone. It doesn't work with eyes closed. And I bet before 2049 we have Retina Scan and it knows whether you are conscious or not

 

[Jim Lahey]

Do the spooks get a “nice try” response from Apple when they request/demand push notification user surveillance metadata?

 

[rxp]

I really dislike Face ID compared to finger prints. It mostly works but when it doesn't it's really frustrating - typically cause of a respirator I'm wearing (painters mask, N95, N99 etc.). Much prefer my s22's finger print which is lightning quick. Only thing I do value about face ID is because of the fact it's there we get depth scans of the ears/face which helps spatial audio be the leading solution in the market. So I put up with it but do wish we had finger prints.

 

[sleepybear723]

Anyone can use their finger to unlock my mother’s galaxy with the under screen sensor. All it needs is a finger to activate.

 

[JosephAW]

Still using a passcode to unlock my iPhone.

 

[Ifti]

FaceID has worked flawlessly for me over the past few years. Its excellent.

 

[Chuckeee]

Big deal. Happens to me every morning when I have morning hair and before I put on my glasses. Give me Touch ID any day

 

[Danilamak]

OK, apple, this is really great 7 year old feature. Do you have something new?

 

[adib]

Nice try.

I love this privacy-focused campaign.

In Singapore, we call the behavior depicted by the elderly in the advertisement, "kaypoh."

 

[coffeemilktea]

Great ad, but does this mean that now, nosy relatives will be even less inclined to buy iPhones for the teens in their family?

 

[bodhisattva]

This is why Apple’s “Face ID” is a bad idea:

Cutting a finger off is easier... so FaceID still better than touch 😂🤣