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Apple Promotes MLS Season Pass: 'When Football Ends, Fútbol Begins'

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Just minutes after Super Bowl LIX ended on Sunday, Apple shared a short video promoting its MLS Season Pass subscription service.

MLS-Season-Pass-Messi-Promo.jpg

Whether you call it football, fútbol, or soccer, the sport with the round ball returns soon.

"When football ends, fútbol begins," says the video, which features MLS star Lionel Messi. With the NFL season now over, Apple is using the opportunity to promote the upcoming MLS season, which kicks off Saturday, February 22.

In the United States, MLS Season Pass is priced at $14.99 per month or $99 per season, and it provides access to all regular season and playoff matches. MLS Season Pass is available in the Apple TV app on Apple devices, most smart TVs, and many other streaming devices and game consoles, as well as on the web at tv.apple.com.

2025 marks the third year of a 10-year partnership between Apple and Major League Soccer.


With the introduction of Sunday Night Soccer, Apple TV+ subscribers will also be able to watch a featured MLS match every Sunday evening during the upcoming 2025 season, at no additional cost. In the United States, Apple TV+ is priced at $9.99 per month or $99 per year, and it is also included in all Apple One subscription bundles.

Apple TV+ now offers Friday Night Baseball for MLB and Sunday Night Soccer for MLS, as part of its growing professional sports portfolio.

The inaugural Sunday Night Soccer matchup will see the newest MLS team, the San Diego FC, make their debut against the reigning MLS Cup champions, the LA Galaxy, on Sunday, February 23 at 7 p.m. Eastern Time.

Article Link: Apple Promotes MLS Season Pass: 'When Football Ends, Fútbol Begins'
 
Article Link
https://www.macrumors.com/2025/02/10/apple-promotes-mls-season-pass-after-super-bowl/
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They still need to work out the basic concern that people think they need an Apple TV+ subscription first before buying the MLS Season pass. I'm not sure why its still an issue, but its still a problem thats preventing people from knowing they can sign up.
 
I'm surprised Apple haven't gone big with Formula 1. Great opportunity there to combine a tech-heavy sport with their streaming service, add ons, loads of stats and displays to play with to augment watching races, global audience with a growing US presence.
 
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Fútbol is non interrupted fun together with passion and adrenalin rush.
People go to the stadium to cheer their team with crazy songs.
No one cares about drinking beer or eating burgers.
 
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MacRumors said:
In the United States, MLS Season Pass is priced at $14.99 per month or $99 per season, and it provides access to all regular season and playoff matches. MLS Season Pass is available in the Apple TV app on Apple devices, most smart TVs, and many other streaming devices and game consoles, as well as on the web at tv.apple.com.
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DO NOT SIGN UP TODAY IF YOU ARE A T-MOBILE CUSTOMER!!!!!!

You can get it for free for a year as part of T-Mobile Tuesdays in coming days. It’s tempting but it’s worth the wait.
 
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alchemistmuffin said:
DO NOT SIGN UP TODAY IF YOU ARE A T-MOBILE CUSTOMER!!!!!!

You can get it for free for a year as part of T-Mobile Tuesdays in coming days. It’s tempting but it’s worth the wait.
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I follow MLB pretty closely so I've always enjoyed that t-mobile bit... Didn't bother using this MLS perk last year, but am going to this season!
 

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Lol, it’s funny that all the anti-American football posts are from people outside the US. Rugby and cricket aren’t big here, but I’m not going to judge those sports and the traditions other countries have participating in it. I’d probably need to live somewhere it’s big to fully understand.
 
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dannyyankou said:
Lol, it’s funny that all the anti-American football posts are from people outside the US. Rugby and cricket aren’t big here, but I’m not going to judge those sports and the traditions other countries have participating it. I’d probably need to live somewhere it’s big to fully understand.
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In Canada we too call it football and soccer. Generally we don’t judge or shame other nations because they use different names from the ones we use. Maybe they feel insecure and this football stuff make them feel morally superior.
 
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dannyyankou said:
Lol, it’s funny that all the anti-American football posts are from people outside the US. Rugby and cricket aren’t big here, but I’m not going to judge those sports and the traditions other countries have participating in it. I’d probably need to live somewhere it’s big to fully understand.
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Careful chaps, clutch those pearls any tighter and they’re going to explode 😉
 
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American Football = Throwball
Soccer = Football

In any case, Apple made a big mistake with this 10 year MLS contract. Nobody was paying for ATV+ to just watch MLS Soccer, so they are now trying to save face by doing this Sunday Night freebie, and showing some games on cable tv.
 
cocky jeremy said:
I'd rather watch paint dry. Soccer has to be the most boring sport in existence. It's a slow paced hockey without fights. Hockey is boring enough, but to watch guys kick a ball around for 2 hours to end 1-0, no thanks.
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It sounds like you also need explosions, mixed martial arts, and perhaps some monster cars thrown in to keep you entertained. So much for the land of baseball.

Yesterday's "match", a 4 hour show of never-ending strobing lights, super-hero movie trailers and tv commercials and music, with about 25 minutes of actual sport, must have kept you fully awake I'm sure.
 
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apparatchik said:
The original name is Association Football, not soccer, which was just a slang for the association part, as opposed to Rugby Football and other variations. American "football" came quite late in historical terms to the party, way after the United States Football Association (1915), later renamed the United States Soccer Football Association and nowadays just the United States Soccer Federation was funded.

So, even in the US, Football was first a term referred to the worldwide sport and not the show-spectacle "sport" with ever changing rules of yesterday's event.



It sounds like you also need explosions, mixed martial arts, and perhaps some monster cars thrown in to keep you entertained. So much for the land of baseball.

Yesterday's "match", a 4 hour show of never-ending strobing lights, super-hero movie trailers and tv commercials and music, with about 25 minutes of actual sport, must have kept you fully awake I'm sure.
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MMA, yes. Baseball, nope. Monster trucks, nope.
 
canadianreader said:
In Canada we too call it football and soccer. Generally we don’t judge or shame other nations because they use different names from the ones we use. Maybe they feel insecure and this football stuff make them feel morally superior.
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Yeah maybe. I don’t even know why they care when they don’t live in the country that plays it. And it’s not just people’s attitude towards the name, but their attitude to the sport itself. They can be obnoxious about it sometimes.
 
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Hajj.david said:
For all of you extremely ignorant people. First of all "Football" was to indicate a sport being played on foot, as opposed to horseback. Second of all in American Football it is because the ball was originally a FOOT long so it is a FOOTball.

Finally the term soccer has been used to describe the sport for almost 600 years and was spread and popularized by England. The word soccer comes from its formal name: "Association football" vs "Gridiron Football" aka North American football. So please stop being ignorant and do more than 5 seconds of research before attacking Americans for calling soccer its original name.
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Wow—nearly everything you claim is provably false…
 
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It's called Football. The thing you play in USA should probably be called "American Rugby". The first is the "king of sports" due to its popularity, the other is only relevant in select countries. I prefer watching and playing the one with the round ball over the one with the elliptical shape - more excitement, legacy and universality. Of course, I am a huge basketball fan myself first of all and devote 90% of my sports-related physical and media activity on that.
 
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