Apple Promotes Samsung's Galaxy Z Flip7 by Mistake [Update: Weibo Error]

[MacRumors]

Update 9:31 a.m.: The error was apparently not a mistake by Apple and was instead reportedly caused by an issue on the Weibo client side that displayed the wrong video alongside Apple's post.

In a statement, an Apple spokesperson said the following: "Apple Support has only posted Apple content. We are working with Weibo to understand how this happened."

Our original article follows below.


Apple's official Support account on China's Weibo had a serious case of mistaken identity on Tuesday after it accidentally posted a slick promotional trailer for Samsung's Galaxy Z Flip7.

In the embarrassing mix-up, the uploaded video clearly promoted Samsung's latest flip-style clamshell device rather than any Apple-affiliated product. Video capturing the blunder circulated across social media before the post was quickly deleted.

As for who is responsible for the error, the going theory is that it is an outsourced agency that handles marketing assets for both Apple and Samsung in the region. In other words, someone probably grabbed the wrong video file and hit publish without double-checking the content.

Apart from being humorous, the timing is notable given Samsung's strong position in the foldable market as anticipation grows for Apple's rumored first foldable iPhone.

https://twitter.com/x/status/1950373805064671468

• 2026 Foldable iPhone: All the Leaks So Far

Apple's ‌will be a book-style foldable with a crease-free 7.8-inch inner display, a 5.5-inch outer display, a titanium chassis, dual rear cameras, and Touch ID instead of Face ID. Apple is expected to launch the device in September 2026 as part of the iPhone 18 lineup.

Article Link: Apple Promotes Samsung's Galaxy Z Flip7 by Mistake [Update: Weibo Error]

 

[Pitogyro]

You cannot blame the external agency for the blunder. The ultimate responsibility rests with those who selected the agency and who sign-off on their work. Their marketing communications blunders are frequent (pulled cringeworthy student campaign, pulled ad of iPad destroying creative tools, pulled ad of iPhone promising AI vaporware that wasn't ready) and someone needs to go stat.

 

[iDento]

These things used to happen to Apple’s competitors. I’m old enough to remember such things back when even other companies’ employees were admiring Apple.

 

[thefrost]

My goodness. How hilarious.

 

[SpotOnT]

Maybe Samsung will be cool and return the favor by promoting an iPhone (instead of constantly trashing iPhones) for a change.

 

[Godspeed8230]

In my own life—especially when it comes to attachments and similar matters—I follow the wisdom from Malcolm in the Middle: 'A good soldier always checks the chamber'

 

[klasma]

They should do a crossover: "I'm an Apple. I'm a Galaxy."

 

[JosephAW]

Maybe they’re sending a message, they’re gonna buy out Samsung

 

[Haiku_Oezu]

Samsung is going to milk this so hard in their ad campaign

Also I personally do not believe for a second this was a mistake, it must have been a jokester or someone external gaining access to the account, this wasn’t a generic account made for promoting products (does Apple even have one?), it was the support one which I’m guessing is run in-house

Why would THEY have promotional videos of their competitors just laying around waiting to be mistakingly dragged and dropped

Also I don’t know if they use some kind of third party client to post on twitter but if you use the website videos take quite a while to be processed, giving you ample time to realize that you dragged the wrong video

 

[Donkey Man]

Freudian slip that confirms how rudderless things at Apple are nowadays.

 

[The Game 161]

Funny stuff

 

[TechRunner]

The person who did this got a nice payday from Samsung. That, and a bespoke edition Z Flip7

 

[Le0M]

I think it's no accident. Someone got paid very well to play this trick.
That's it.

 

[Rafagon]

First Liquid Ass, now this. It hasn't been a good year for Apple.

 

[iMac The Knife]

Buah ha ha! I never thought I'd see the day, but even Apple is promoting Sammie's foldables now! And they think you're going to love it!! 🤣😂

 

[iMac The Knife]

First Liquid Ass, now this. It hasn't been a good year for Apple.

Right!? When all you have to promote is Liquid Trash, you know you've had a rough year.

 

[aperfectcircle]

Reminds me of Samsung and Microsoft, if memory serves me, tweeting using Twitter for iPhone!

 

[Macbookey]

They just wanted to show a not so boring and predictable margin booster. Along with this and AI, I’m glad to see  is aspiring to something, even if they can’t deliver on it.

Can’t innovate anymore my liquid ass.

 

[nfl46]

Lol. That was no mistake. I wonder how much that person got paid.

 

[nfl46]

First Liquid Ass, now this. It hasn't been a good year for Apple.

Not liquid ass. Lmao. Y'all are funny.

 

[citysnaps]

Yeah... mistakes happen. In all aspects of life/business when humans are involved. Life goes on.

 

[Lizzard899]

Samsung should apple for this. I swear apple has become an utter embarrassment. Theyre gonna go outta business if they keep this up

 

[ybbbbbbb]

With Settings parental controls on your own device, you can manage download and purchase requests from the App Store on your child's device.

 

[richpjr]

Ouch. Someone is updating their resume.

 

[BallanceHZ]

It has been found to be a bug of weibo client