Make a cringe campaign
Immediately pull the campaign to show that you’re not actually cringe
Profit
Immediately pull the campaign to show that you’re not actually cringe
Profit
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Apple Pulls 'Convince Your Parents to Get You a Mac' Ad From YouTube
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I'm 18 so practically Gen Z. If this funny ad got pulled cause of damn teenagers then they clearly have no sense of humor. I really liked this and was actually going to make the presentation. Teens are also making fun of WWDC on tiktok where talking about the "Call screening" and at a point the guy says "The phone rings" making fun of dude because there hoping it would like it wouldn't. Teens in this day of age just trying to find something to make them laugh. Guess apple is one for them apparently.
Apple has marked its day-old The Parent Presentation video on YouTube as private, meaning that it is no longer available to watch.
Apple has also moved The Parent Presentation to the bottom of its College Students page, effectively burying it. When we reported on the marketing campaign yesterday, the presentation was prominently featured at the top of the page.
It is unclear why Apple is suddenly hiding the ad, or if it will return. Apple did not immediately respond to our request for comment.
On social media, some people said that the ad was cringe or gross, so perhaps Apple pulled the video due to overly negative reception. To be clear, this is merely speculation, and there were others who found humor in the video.
Teenagers can be a tough crowd to impress.
It would not be the first time that Apple pulled ads from YouTube that did not go over well, or became the subject of a class action lawsuit.
The Parent Presentation is a customizable slideshow that explains why a Mac is a useful tool in college. The presentation is available to download for free in PowerPoint, Keynote, and Google Slides formats. Students can customize the presentation slides, and then show it to their parents to convince them to buy them a Mac.
In an accompanying YouTube video shared by Apple, comedian Martin Herlihy showed a group of high school students how to effectively use The Parent Presentation.
It is that video that is now hidden.
Article Link: Apple Pulls 'Convince Your Parents to Get You a Mac' Ad From YouTube
Poor Apple is embarrassed by their embarrassing ad 
Maybe it needed more emojis crushed by hydraulic presses?
Apple should just own their cringiness IMO. What, do they think Mac sales are going to tank because an ad is getting roasted online? It's getting attention, isn't it?
Maybe it needed more emojis crushed by hydraulic presses?
Apple should just own their cringiness IMO. What, do they think Mac sales are going to tank because an ad is getting roasted online? It's getting attention, isn't it?
One again, Apple hiding an ingenious ad because of fear of public perception. It already happened with the iPad Pro M4 crush ad, one of my favorites ever. I know it's not the same when you're a gigantic company, but it's sad that they're not so brave with ads anymore.
I suspect that this was mainly a legal issue. Many countries prohibit advertising to minors for the purpose of encouraging them to ask their parents to buy things for them, aka pester power. YouTube is a worldwide platform.
It’s clear many can’t take a fun joke and a lot of them have already commented here.
A company like Apple should have the class & taste to not engage in it, prohibited by law or not.
Apple has engaged in marketing to minors / teens in the past.
This looks like something employees made in there spare time and was never actually supposed to see the light of day till someone ”accidentally “ hit upload.
A lot of people here are forgetting about subjectivity…
Personally, I found the concept pretty “cringe”, but it had its moments.
In my opinion, they should instead bring back a modern rendition of “Get a Mac”.
Personally, I found the concept pretty “cringe”, but it had its moments.
In my opinion, they should instead bring back a modern rendition of “Get a Mac”.
It's not offensive it's just awful.
Maybe a little gross. I have unfortunately known people who didn't want to use a windows laptop so bad they did not take college classes because that's the only computer their grandparents would give them. (Probably an excuse, not a real reason, but still...)
I loved an unofficial one from the remote past where kids were at the lunch table talking about the reports they made with the computers their dads got them. A peer with a Mac joined them, then left, and his report was better looking. One boy said we've got crappy computers; another said 'we don't have crappy computers; we've got crappy dads.' The ad closed with 'Macintosh; the power to crush the other kids.'
They wouldn't dare air that. Funny thing is, is they could convince parents it was true, I don't think Foxconn or whoever could manufacture Macs fast enough to meet the demand.
Imagine spending the money to fully produce an ad with a comedian and then pulling it after one day
I don’t like advertising in general so I’m not gonna weigh in on whether it was a bad ad or not
But I seriously miss the ads Apple used to run where they just let the product speak for themselves, it’s not like there was no flair or “bs” but I seriously appreciate when an ad doesn’t waste my time and goes “here’s why our thing is better”
Ironically this campaign looked like it was at least trying to operate on that principle, even if it was doing it in an obnoxious way
I don’t like advertising in general so I’m not gonna weigh in on whether it was a bad ad or not
But I seriously miss the ads Apple used to run where they just let the product speak for themselves, it’s not like there was no flair or “bs” but I seriously appreciate when an ad doesn’t waste my time and goes “here’s why our thing is better”
Ironically this campaign looked like it was at least trying to operate on that principle, even if it was doing it in an obnoxious way
Holy wtf. Omg. No wonder its pulled. Who even came up with this? Is this american or just a bad advert?
In many countries its forbidden to outright target children (17 y/o counts) with your ads, something that is hard to enforce unless the ad is explicitly clear about it, like this one. Maybe its pulled to figure out if they’re in the clear with geo-restrictions.
Agreed.
There is a way to message this that comes across in a far more appealing fashion.
^This is the real deal!
Get your potential customers as early as possible and encage them for life as ever paying foot soldiers!
I was just going to say this. You should buy an apple because it is clearly the product to buy. Trying to ‘convince’ of this is Not The Right Move.
Samsung, Microsoft, Google = no cringe at all.
Apple = always cringe no matter what.
At least on tech blogs where Apple hatred is alive and festering. In the real world Apple’s marketing is superb and entertaining as well as humorous.
Apple = always cringe no matter what.
At least on tech blogs where Apple hatred is alive and festering. In the real world Apple’s marketing is superb and entertaining as well as humorous.
Apple seems to have partnered with Progressive.
Kidding aside...I watched the video a little while ago and I liked the concept but, I think the execution was poorly done.
Get rid of the 22 year old “marketing PhD” employees creating these ads at Apple and get real marketing talent in there. Along with the software department. They think they’re creating snarky, funny stuff and it really is just lame. It’s not even cringe, it’s just lame and extremely uninteresting. It came off as begging and kind of pathetic, to be honest.
Not public perception at all. Tech blogs and tech blog writers (not journalists), tech blog commentators, haters that live in the dark crevices of tech blogs. They’re the only ones crying cringe.
Decades ago parents were telling their school boards to buy real computers, computers they would use in real life jobs, not toys like Macs. My local school district board wouldn’t even accept a bid from Apple. The world has changed dramatically as Macs continue to make inroads into the enterprise and iPhones dominate with the younger generation.
My oldest was a PC guy until he entered the engineering college at U of I Champaign Urbana and found the engineering labs full of Macs running Mathematica. Suddenly they weren’t toys anymore.
It’s possible to restrict regional availability for videos on YouTube, so I don’t think that’s it.