McFly. Apple much? Smart and timely acquisitions are the name of the game. Heck, many startups position themselves for exactly that path. It’s not sad, it’s happy.
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Apple Purchased Akonia Holographics, a Company That Makes Lenses for AR Glasses
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McFly. Apple much? Smart and timely acquisitions are the name of the game. Heck, many startups position themselves for exactly that path. It’s not sad, it’s happy.
Of course as soon as iGlass/iSpecs/iAug launches to great acclaim the fandoirds will chant "google was first with google glass and cardboard! Apple just copied, they don't innovate!"
You have a point. I would never wear the sunglasses you show while I use the black P3 style glasses every day.Such a personal style choice. It will be hard to find what, maybe 3 different designs that will satisfy everyone.
Personally the only style of (Sun)glasses I wear or would wear, gotta be square frames and thick arms like -
Make those in space grey or black with clear lenses and I’m sold.
However the previous MCK rumor noted P3 style like -
No way.
"Apple confirmed the purchase to Reuters with the statement that it uses when it makes an acquisition: 'Apple buys smaller companies from time to time, and we generally don't discuss our purpose or plans.'"
Since Apple is the worlds largest company, isn't every company a "smaller company" compared to it? That statement says absolutely nothing
Since Apple is the worlds largest company, isn't every company a "smaller company" compared to it? That statement says absolutely nothing
I wonder how they will coax people into buying AR glasses if you already need glasses - which need changing all the time as your eyes degrade! This would get very expensive, very quickly for a normal person in the street.
Probably not a good analogy since unlike quadraphonics, no extra equipment other than the phone you already own is required and the numbers are not small. ARKit is on over 380 million iOS devices alone, not even counting what Google is/will bring to the arena. And you build an app/service that works on iOS, Android, Windows 10. No pesky 'standards' to get in way.
I think we are DECADES away, especially for mass adoption. Same thing with driverless cars, they will come out, but the majority of countries/cities/streets won’t be “compatible enough” to operate such cars.
I think in both case scenarios we are away 30-50 years into the future and maybe more...
AR glasses are never going to be something that you can wear all the time. It's impossible. They will always be a niche product.
What about the people who have to wear glasses all the time? And what if the AR module sits in the frame, projecting infos on the glass like a hologram? So many unclarities for now, but I think Apple gets it right.
Yeah, because all the other guys build everything in-house, from scratch.
Your comment is hilarious, as the best mobile processors on the market are made by Apple and it all started with a series of acquisitions. This is just an example of course, it's the normal modus operandi of most of the tech sector.
Well, I already wear glasses, so AR glasses is just going to represent extra utility at no extra cost to me.
Yeah, bring it on. I'm waiting a looooong time for these, Apple is the company that could make it work.
We will see what happens with this purchase.
Oh yeah!
WatchOS to replace iOS, and interface with this ‘proposed ros’. The key here is he company is the first (sorry sony beat them to this) to have transparent lens HUD.
This is going to get really cool like in the Netflix movie !! ARkit is going to be powerful.
I'm sure you'd be sad to know the original iPod had an underlining system made by PortalPlayer, or that Apple acquired multi-touch technology from FingerWorks as the basis for iPhones and iPads. Acquiring a smaller company for its technology is a smart decision and a win-win scenario. The acquirer gets fast-tracked product development while people who developed said technology gets a nice financial package for their hard work.
Except for all the things they bought under Steve Jobs most notably, Fingerworks and PA Semi.
It'll be even harder for those of us who wear glasses. If I have a pair of AR glasses, I'd have to remove them if I go to the gym, to the swimming pool, the cinema, theatre, I couldn't go into the office with them, or any government building to name but a few. None of these places will let me in with a live camera strapped to my head.
It would be easy enough for people who don't wear glasses to take them off, but those of us who do would need to carry around a non-AR pair of glasses and constantly have to change them.
Imagine watching sports
(said geek like me)
No, cannot even imagine that happening
In my AR glasses I will always see dragons flying around, and I will be always surrounded by a beautiful nature, full of mystical creatures. All of that until somebody runs me over by car
I guess the innovation is what they might do to the technology that does not have to be recreated. Say your iPhone now, it's not a new innovation. Really, it's a PDA (which existed) and a phone (which existed) that were put together in one device ... some may call that innovation.