I've been an Apple fan for years and love their products as much as anyone, but it's hard to argue they're not scrimping on their innovation in recent years (if I had to call it, since the passing of Jobs). That's not to say they're not putting out industry leading products, but I do think they're not putting out the products they're capable of doing, mainly because of marketing strategies and cost forecasts for the products of the following year. And this isn't about 'waiting until they get it right', this is sheer withholding so they have something to market the S range with. How hard would it be to ship with the double sided lightening cable? How tough to ship with better RAM? Was sapphire glass such a problem really? I get why Apple would withhold the best, but the implication at launch is that they've made the best phones they're capable of doing and I think that's nonsense. They've made the phones they want us to buy. And next year they'll add the stuff they've deliberately held back on just do we'll buy again. I get it, this is how business works. But don't pretend you're making cutting edge phones, Apple. You can't have it both ways.