Merrill analysts upgrades Apple - target $29
Shares of Apple (nasdaq: AAPL - news - people ) were higher after Merrill Lynch reinstated coverage of the computer manufacturer with a "buy" rating and a price target of $29. Merrill Lynch said, "We think Apple has gotten its act together in focusing on core markets, building a mature management team and, most important, innovating again. People will pay more for Porsches, but they have to perform." Merrill Lynch set a 2004 earnings-per-share estimate of 42 cents. It projected that Apple's iPod and iTunes Music Store will account for only 9% of 2004 sales, but said that percentage should grow in later years. "We think iPod's leading position is defendable for perhaps two years and is important to Apple's 'cool' image," the research firm said. Apple, which closed Monday at $23.73, was up 90 cents at $24.63.
Shares of Apple (nasdaq: AAPL - news - people ) were higher after Merrill Lynch reinstated coverage of the computer manufacturer with a "buy" rating and a price target of $29. Merrill Lynch said, "We think Apple has gotten its act together in focusing on core markets, building a mature management team and, most important, innovating again. People will pay more for Porsches, but they have to perform." Merrill Lynch set a 2004 earnings-per-share estimate of 42 cents. It projected that Apple's iPod and iTunes Music Store will account for only 9% of 2004 sales, but said that percentage should grow in later years. "We think iPod's leading position is defendable for perhaps two years and is important to Apple's 'cool' image," the research firm said. Apple, which closed Monday at $23.73, was up 90 cents at $24.63.