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Now this is some truly great news

FINALLY--this is what I want to see. Give me a chance to take my prized paid for content and put it all in an environment that does not require me to sync it to a physical device (with cables and power supplies) and likewise, that can allow me to enjoy it whether I am in Europe, my home town or next door.

I just don't understand the naysayers who have been snitty about this.

"Physical storage is so cheap--I want it next to me" --well Iron Man--take your happy butt to Best Buy and walk around like a clown if you like but there is a recession going on and most people in big cities do not have tons of space to spread old CD's, books and storage drives around--but by all means keep seagate in business.

I've been screaming for this since 2002--I just do not have it in me to carry around content in my house--not with kids, friends and family coming over. With iPad, Apple TV and my iPhone--I can enjoy the content when and where I want--especially since I paid for it.

Now-we just need to get the movie companies to drop that phony exclusion zone of varying months since a movie I own is airing with commercials and edited on some lame network tv station.

Love Steve Jobs. Love Apple. Love common sense technology geeks.
 
Yeah, I really can't see this.

Say you went and downloaded torrents of free mp3 tracks, a few GB of totally pirated unofficial music. Apple are happily going to upload that into the cloud are they?

Hmmmmm, somehow I doubt it.

I'm still thinking it may be for iTunes purchased tracks only. There's probably some code in the iTunes files they can regognise or soemthing like that.

Then again, perhaps Apple will be the biggest online store of Pirated Audio on the planet soon. Who knows :D
 
I don't see a market demand for "licenses that would enable Apple to store its customers' movies on the company's servers," so I assume this is code for "licenses like what Netflix has."

WTF R u talking about?

Clearly they are looking to take people who have purchased legitimate iTunes media content since inception and move it to iCloud. I'm looking specifically at those of us who purchased early movies like Zoolander and 1st seasons of shows like 30 Rock which were not in the best res--I bet they will do like music and upgrade the quality as well.

Did you just pull this out of your butt or do you have a rational reason why a clearly stated agenda for uploading a customers own content would be "not in demand" and instead it become a rental service for content they don't own???

Wake up.
 
Ooo. I kinda predicted this. ;)

Hmmm... My Theory
Really just putting two and two together. What was the one thing the many people liked better about the Zune than the iPod? Zune Pass (subscription-based music downloads). Essentially, just from a technical standpoint, Zune Pass was to music, what Netflix is to movies/tv.

Apple could indeed be combining the two into a subscription-based music/movie/tv service.

https://forums.macrumors.com/posts/12377925/
 
Since I stream everything from a home server already with a $5 app I didn't see how I would be able to use this.

However, one thing I could definitely use this for would be for streaming DRM protected TV shows and movies which I can't do with a streaming app (at least not very well), so I would certainly welcome that service, especially without having to upload.

Tony
 
Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_2_8 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8E401 Safari/6533.18.5)

I can see the following scenario:

iTunes/ Apple related content=free cloud access

Content from "other" sources=pay for additional capacity

Licensing could be paid similarly to ASCAP & BMI's models for live performance royalties where copyright holders are paid based on an assumed market share from those additional space subscriptions.

Copyright holders would be all over that, they would be able to recover something from all the pirated music out there, and Apple would be incentivizing legitimate purchases in the future.
 
get offa my cloud

FINALLY--this is what I want to see. Give me a chance to take my prized paid for content and put it all in an environment that does not require me to sync it to a physical device (with cables and power supplies) and likewise, that can allow me to enjoy it whether I am in Europe, my home town or next door.

I just don't understand the naysayers who have been snitty about this.

"Physical storage is so cheap--I want it next to me" --well Iron Man--take your happy butt to Best Buy and walk around like a clown if you like but there is a recession going on and most people in big cities do not have tons of space to spread old CD's, books and storage drives around--but by all means keep seagate in business.

I've been screaming for this since 2002--I just do not have it in me to carry around content in my house--not with kids, friends and family coming over. With iPad, Apple TV and my iPhone--I can enjoy the content when and where I want--especially since I paid for it.

Now-we just need to get the movie companies to drop that phony exclusion zone of varying months since a movie I own is airing with commercials and edited on some lame network tv station.

Love Steve Jobs. Love Apple. Love common sense technology geeks.

All well and good, but one nuke and your content is gone. Back up my friend, back up.
 
Integration with Apple TV

I see iCould as a big opportunity to open up and expand on the Apple TV experience. Right now, with Apple TV, you can only access content that is available for renting since it has to be streamed.

Now imagine you can browse and purchase content that is available for purchase as well as rent, and it gets stored in iCloud! This would give you access to all of the content in iTunes from your Apple TV. Maybe they even add music browsing / purchasing since it can be saved to the cloud.

And lets keep in mind that this doesn't necessarily have to focus on everyone's old stuff and getting copies of currently burned/stored stuff up in the cloud. This could be Apple looking ahead and really putting momentum to an all digital / streaming world. I'm not saying they are going to abandon all non-iTunes purchased content, just that it may not be their priority.

Like others have said, the dream is to have all your content available to browse and access anywhere at anytime. If I have to purchase all my movies going forward on iTunes, and it gets me anywhere access (iPhone/iPad/Mac/Apple TV) - i'm sold ten fold! People were hesitant to change when Apple / iTunes did this for music - and look at where that is today.

Excited to see what Monday will bring.
 
If all I need to worry about is a Nuke then that's a different cloud problem my frien

All well and good, but one nuke and your content is gone. Back up my friend, back up.

In all seriousness, I don't take your comment seriously man. I'm sorry. There are too many cloud based services happening for businesses and fortune 500's all over the world right now (web 3.0) and the idea that any of the posters here have a clear grasp on mainstream American needs (judging by the comments) is just silly. People want to store their content--as long as the price is reasonable and the services accompanying such can be innovative (be it Netflix, sharing content or what have you) then I just see this doom and gloom prognosticating as just more of the hate Apple--and then kiss their butt by being 1st in line to buy.

Face it--most of the comments of "not getting it" doesn't really endure those commenters well--particularly in the face of the hatred that existed around iPhone, Mac Air and so on--and how did that work out?
 
I'm glad that the "HBO window" has been mentioned in this article. There has been a lot of research into just how much streaming video services are cutting into premium and basic cable TV services. The Hollywood types have been wrestling trying to fit online streaming into the current "release waterfall" of movie productions. Before streaming took off, it was

0) Industry film festivals
1) First run theaters
2) Second run theaters
3) Premium cable television
4) Video retail
5) Video rental
6) Basic cable television
7) Broadcast television
8) Retro theaters / film festivals

The exact order of 4 to 6 juggles a lot and some levels are skipped all together based on the performance of the film. IMO, Apple is trying to place their streaming service right at 3 while many says video streaming belongs somewhere at 4 to 6.

This should be fun. Like to see what third party API iCloud launches with. I can see iPhone apps having user data stored on iCloud freeing up lots of space and services.
 
All I want to say is: THANK YOU GOOGLE AND AMAZON!

Thanks to your incompetence and naivette, I will be able to enjoy not only cloud-based music services on my iPhone, but I will also be able to enjoy movies and TV shows.

Of course, thank you Apple as well for your patience, and also for being plain awesome! :D
 
I see iCould as a big opportunity to open up and expand on the Apple TV experience. Right now, with Apple TV, you can only access content that is available for renting since it has to be streamed.

Now imagine you can browse and purchase content that is available for purchase as well as rent, and it gets stored in iCloud! This would give you access to all of the content in iTunes from your Apple TV. Maybe they even add music browsing / purchasing since it can be saved to the cloud.

And lets keep in mind that this doesn't necessarily have to focus on everyone's old stuff and getting copies of currently burned/stored stuff up in the cloud. This could be Apple looking ahead and really putting momentum to an all digital / streaming world. I'm not saying they are going to abandon all non-iTunes purchased content, just that it may not be their priority.

Like others have said, the dream is to have all your content available to browse and access anywhere at anytime. If I have to purchase all my movies going forward on iTunes, and it gets me anywhere access (iPhone/iPad/Mac/Apple TV) - i'm sold ten fold! People were hesitant to change when Apple / iTunes did this for music - and look at where that is today.

Excited to see what Monday will bring.
Other then having your content available anywhere anytime with iCloud you can buy a movie in iTunes and stream it to Apple TV right now. You just can't buy it on Apple TV. So for home use I don't see a need for iCloud.

But this may be nice for vacations if you have wi-fi available you could bring your Apple TV with and stream your library.
 
Since I stream everything from a home server already with a $5 app I didn't see how I would be able to use this.

However, one thing I could definitely use this for would be for streaming DRM protected TV shows and movies which I can't do with a streaming app (at least not very well), so I would certainly welcome that service, especially without having to upload.

Tony

Indeed, I must admit to thinking you have the right idea.

Why pay someone to hold "Some" of your data. Why not just hold everything on a home NAS device, and then stream it from your home to yourself wherever you are in the world without any extra costs?
 
The cool thing about cloud storage is it allows you to have all the music wherever you are, but only store exactly what you want at the time on your device.
 
This is cool. I wonder if we will have access to TV shows we bought years ago. I hope they plan to revamp AppleTV as part of iCloud, it will need it I imagine.
 
I couldn't tell at first if that was the ipad or Samsung's tablet in the photo. I had to look closely. Samsung did such a good job copying the ipad.

This whole cloud thing is odd to me. Amazon didn't bother with licenses as the content they allow on their cloud is uploaded by the user. For apple to be rushing to put movies on the cloud it sounds like it is part of the itunes store.
 
I sure HOPE this will included things in iTunes that I have not gotten from the iTunes Store. As others had said, Handbrake is my friend for archiving my older DVDs and many my older CDs have greatly added to my Music Library.
 
If this is true iCloud will definitely be US only.

I think at least music will be US, UK and Australia at the very least - hence Apple inviting journalists from those countries specifically. That's what I'm hoping for anyways... :)
 
All I want to say is: THANK YOU GOOGLE AND AMAZON!

Thanks to your incompetence and naivette, I will be able to enjoy not only cloud-based music services on my iPhone, but I will also be able to enjoy movies and TV shows.

Of course, thank you Apple as well for your patience, and also for being plain awesome! :D

Competition is good.
 
What I'm starting to see is that iCloud will be a place that simply stream movie, music, tv shows you've purchased, NOT only from iTunes, but anything legally purchased. Now, how they do that, I don't know. I came to this conclusion by article this past weekend, i believe, in which iTunes will take any songs you have and give you a higher quality on the cloud.

So, rather than having a NAS at home w/ my music, movies, tv shows (all legal) and using plex, the idea would be I can have it "activated" on iCloud so I can stream it, if iTunes has it in their library, to any of my apple devices. Hanging out at friends house, choose movie on my iphone, then airplay to their AppleTV!!!

This is what it seems to be shaping up to be, and IF so, I will more than likely get on board. Otherwise, Plex will always be there for me.

Meanwhile in other news, just about every company that controls Internet bandwidth is putting the pinch on unlimited Internet. Wired or wireless, there are already caps in place by the majors which is only the first step. It's set up to be much like the airlines and their fee happy innovations: see what the consumer will tolerate.

In my own situation, Comcast is the key provider and they've set the initial cap at 250GB. If I'm a movie fan and I download movies at about 2GB each from the iCloud, I can pull in up to about 125 movies in a month. However, I (and everyone else) should have no doubt that 250 will soon become 125, then 75 or so, then maybe tighter still.

As much as we all want to imagine the many benefits of storing it all in this iCloud, it still has to flow back to us through someones pipes and/or someones 3G or 4G. Haven't you noticed that the companies that mostly control those pipes also happen to be the companies that love consumers paying fat monthly fees to receive video programming via cable & satt subscriptions now? Do we really live in illusions that Apple's iCloud is somehow going to overcome the issue with these "middlemen" being heavily motivated to protect their cash cows (either by constraining the flow with caps or by raising their Internet access rates, OR BOTH?)

We've seen rumors of Apple working deals with the music companies and now video companies. Where's the deals with the gatekeepers through which all this media is supposed to flow? Or are all who are so looking forward to storing all their media in the iCloud just happy to repeatedly pay for streaming content they own?

Conceptually, the vision of it is fantastic. The efficiency in storing media once for many to use is much superior to storing a million copies with individuals. But the delivery is a mess and worsening. Apple isn't the middleman, just as Apple doesn't provide the lovely deals we get from AT&T & Verizon for iPhone service. The middlemen don't exist to cut their own (revenue) throats to make Apple's next big things work.
 
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