Brexit.
Brexit.
With price increases to this extent ? I don't think so.
Since November of last year the UK pound has decreased in value from ~$1.50 to the Pound to ~$1.22 to the Pound today. That's almost exactly the difference in prices reflected here; about 25%. If anything Apple has underestimated the drop a bit.
But the rate change is not real, it is not a real reflection of the economy or market. It is a temporary blip. I was and still am against Brexit for this reason; uncertainty.
Apple is playing a very dangerous game by reacting to temporary currency rates as so they drop the prices in the UK when the rates return to normal or the £ gets stronger?
That's 250 F****** pounds increase for a product that was released a year ago!
Apple should've at least waited until they released the new iMacs to correct the prices.
The Pound has been steadily falling since mid-2014, so it's not exactly temporary. Even still, can a yearly price adjustment really be seen as capricious?
This was to be expected after such a big currency drop. All they've done is made the UK prices align with the US prices based on the exchange rate difference.
Actions (and votes) have consequences
For a product that is years old tech (relatively) and is getting cheaper to buy and build by the month, id say so. Given that i think the only reason they are doing it is to make the new MBP not seem that overpriced. A £250 price rise overnight and for the same product that could have been bought cheaper 10 months ago is cheeky, they could have at least doubled the RAM for the increase, it would cost Apple pennies and would have given them some justification of the price hike.
BTW, ive been looking at new cars over the last few months, BMW, Audi and VW have not put their prices up and finance rates still similar.
Im not bothered either way but if the pricing was similar for the new MBR - even starting at £2k i was debating selling my 5k 27" iMac for one... not now, however, given the specifications.
The prices did not go up in the US, it is all due the rate changes. Arcam did the same thing with their receivers, raise their prices recently in the U.K.