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Apple Raising App Store Prices in Brazil, Colombia, India, Indonesia, Russia and South Africa

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macrumors bot
Original poster
Apr 12, 2001
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11,817


Apple today announced that App Store prices are set to rise in several countries around the world due to taxes or changes in foreign exchange rates.


App and in-app purchase pricing is set to increase in Brazil, Colombia, India, Indonesia, Russia, and South Africa in the next few days.

Apple says the pricing reflects a new equalization levy of 2 percent in India and a new value-added tax of 10 percent in Indonesia for developers based outside of Indonesia.

Pricing on apps and in-app purchases is also set to be adjusted in Iceland and Albania to align with pricing used in other markets selling in U.S. dollars with value-added tax. An updated pricing chart is available on Apple's website. [PDF]

Article Link: Apple Raising App Store Prices in Brazil, Colombia, India, Indonesia, Russia and South Africa
 

andykiwi2020

macrumors newbie
Apr 17, 2020
2
10
New Zealand
I'm in New Zealand and do wonder if other countries Apple pricing is closer to the exchange rate when converted from US currency?
iPhone 12 64gb in US $799 when converted on current exchange to New Zealand dollars = $1195.46
Apple Website price in New Zealand $1499.
Difference of $303.54

FYI our exchange doesn't fluctuate that much and we don't have an apple store
Anyone other countries have similar price mismatch???
 
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steve09090

macrumors regular
Aug 12, 2008
128
269
These particular countries raise taxes twice a year? That sounds excessive. If that is the case, I can see why Apple did what they did.
No. They review it (costs, taxes, exchange rates) and potentially change their prices twice per year. But I have never known them to have done it for a single country. Australia has had 2 price changes since the App Store opened!
 
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nexusrule

macrumors 6502a
Aug 11, 2012
531
556
I'm in New Zealand and do wonder if other countries Apple pricing is closer to the exchange rate when converted from US currency?
iPhone 12 64gb in US $799 when converted on current exchange to New Zealand dollars = $1195.46
Apple Website price in New Zealand $1499.
Difference of $303.54

FYI our exchange doesn't fluctuate that much and we don't have an apple store
Anyone other countries have similar price mismatch???


USA prices don’t include taxes.
 
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steve09090

macrumors regular
Aug 12, 2008
128
269
I'm in New Zealand and do wonder if other countries Apple pricing is closer to the exchange rate when converted from US currency?
iPhone 12 64gb in US $799 when converted on current exchange to New Zealand dollars = $1195.46
Apple Website price in New Zealand $1499.
Difference of $303.54

FYI our exchange doesn't fluctuate that much and we don't have an apple store
Anyone other countries have similar price mismatch???
X 13% Vat = $155.41. Total = $1350. But the exchange rate is only the median exchange rate, which is different to the selling & buying rates.Then add shipping etc.

It might be more expensive, but not by a lot.
 
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applicious84

macrumors member
Sep 1, 2020
83
231
Unfortunately, Apple is only willing to use Indian workers for low-wage labor, not to let Indian workers use Apple technology at a rate affordable for them, the people who actually make the phones.

Edited so as not to be misconstrued
 
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ian87w

macrumors 68000
Feb 22, 2020
1,727
1,826
Indonesia
I'm in New Zealand and do wonder if other countries Apple pricing is closer to the exchange rate when converted from US currency?
iPhone 12 64gb in US $799 when converted on current exchange to New Zealand dollars = $1195.46
Apple Website price in New Zealand $1499.
Difference of $303.54

FYI our exchange doesn't fluctuate that much and we don't have an apple store
Anyone other countries have similar price mismatch???
Similar thing in Indonesia.

64GB iPhone SE, US price is $399, ours is priced at the equivalent of USD $550.
64GB iPhone 11, US price is $599, ours is $885.

And we only have official distributors, no Apple store.
 
Comment

ian87w

macrumors 68000
Feb 22, 2020
1,727
1,826
Indonesia


Apple today announced that App Store prices are set to rise in several countries around the world due to taxes or changes in foreign exchange rates.


App and in-app purchase pricing is set to increase in Brazil, Colombia, India, Indonesia, Russia, and South Africa in the next few days.

Apple says the pricing reflects a new equalization levy of 2 percent in India and a new value-added tax of 10 percent in Indonesia for developers based outside of Indonesia.

Pricing on apps and in-app purchases is also set to be adjusted in Iceland and Albania to align with pricing used in other markets selling in U.S. dollars with value-added tax. An updated pricing chart is available on Apple's website. [PDF]

Article Link: Apple Raising App Store Prices in Brazil, Colombia, India, Indonesia, Russia and South Africa
Welp, cannot fault Apple on this one, at least for my country, Indonesia. I can confirm that we now have 10% tax on digital services from foreign companies, pushing the digital divide even further. Spotify, Netflix, all have adjusted their prices.
The original idea was similar to tariffs, a protectionism method to protect local businesses. The problem is, there's hardly any competing local versions of many modern digital services, so this ends up being a tax forced upon everyone. I mean the ones paying are still us, the people/consumers. The revenue of the foreign companies are still the same since they passed on the whole tax to consumers. :mad:
 
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TVreporter

macrumors 6502a
Mar 11, 2012
611
727
Near Toronto
I'm in New Zealand and do wonder if other countries Apple pricing is closer to the exchange rate when converted from US currency?
iPhone 12 64gb in US $799 when converted on current exchange to New Zealand dollars = $1195.46
Apple Website price in New Zealand $1499.
Difference of $303.54

FYI our exchange doesn't fluctuate that much and we don't have an apple store
Anyone other countries have similar price mismatch???
Canada wants in on this conversation too
 
Comment

az431

Suspended
Sep 13, 2008
1,886
5,329
Portland, OR
Unfortunately, Apple is only willing to use Indian workers for cheap labor, not to let Indian workers use Apple technology at a rate affordable for them, the people who actually make the phones.

I get it though. Tim Cook allows people who have souls to use Apple products, but Tim Cook has too much money to make space for a soul.
What does any of this have to do with the article?
 
Comment

macintoshmac

macrumors 601
May 13, 2010
4,071
3,649
I'm in New Zealand and do wonder if other countries Apple pricing is closer to the exchange rate when converted from US currency?
iPhone 12 64gb in US $799 when converted on current exchange to New Zealand dollars = $1195.46
Apple Website price in New Zealand $1499.
Difference of $303.54

FYI our exchange doesn't fluctuate that much and we don't have an apple store
Anyone other countries have similar price mismatch???

This is true for India too. 1 USD != over 80 INR here at all. This is just Apple’s way of minting money.

I have been, over time, reducing my App Store subscriptions and purchases. Previously they used to be unequivocally cheaper, not anymore. Now they are in the ballpark since a while and sometimes even costlier. With this new increase they are over the price I’d pay if I were to take directly from the developer.

And iPhones? Laughably (and greedily) priced when compared to USD. There was a time Apple started pricing their products almost in line with USD. That was 2011. Then Jobs died and finance guy took over.

iPhone SE is priced INR 40,000 here. That’s USD 540.

iPhone 12 is priced at INR 70,000. That’s USD 945.

iPhone 12 Pro is priced at INR 1,20,000. That’s USD 1623.

iPhone 12 Pro Max is priced at INR 1,30,000. That’s USD 1758.
 
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