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Apple Ranked World's Fourth Most Innovative Company Thanks to Expanded Chip Focus

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Apr 12, 2001
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Apple has ranked fourth in Fast Company's annual list of The Most Innovative Companies of 2017 published today, moving up three spots from its seventh-place finish in 2016. Apple trailed behind Amazon, Google, and Uber, and directly ahead of Snapchat, Facebook, and Netflix in the list of 50 companies.


The publication credited Apple for designing four of its own chips last year, which allows it to "control its own destiny" and create "the most compelling consumer-electronics experiences," including the A10 Fusion chip in iPhone 7, W1 chip in AirPods, T1 chip in the MacBook Pro with Touch Bar, and S2 chip in the Apple Watch Series 2.
"We pick the projects where we feel like we can make a difference--the big customer-impacting features," says Anand Shimpi, who works on hardware technologies at Apple. So the stunning depth-of-field effect from the iPhone 7 camera? That's directly enabled by the new A10 chip. "The actual production of the stored portrait image is because of things that we put into the [image signal processor]," Shimpi says.
Each chip has resulted in technological breakthroughs for Apple. The W1 chip in AirPods, for example, is programmed to automatically route the audio to each earphone, and engage the microphone, while its low power usage results in industry-leading battery life up to five hours on a single charge.

The S2 chip in Apple Watch Series 2 models results in performance improvements without sacrificing battery life, and the four-core A10 Fusion chip in the iPhone 7 and iPhone 7 Plus is up to two times faster than the A8 chip in the iPhone 6 and delivers the longest battery life--up to two hours longer--of any iPhone ever.

Article Link: Apple Ranked World's Fourth Most Innovative Company Thanks to Expanded Chip Focus
 
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Relentless Power

macrumors Nehalem
Jul 12, 2016
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I have no complaints how seamless and transitional my experience has been with how efficient my Apple devices perform. The W1 Chip being brilliant with the Airpods.
 
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mdelvecchio

macrumors 68040
Sep 3, 2010
3,117
1,056
But but but I thought the hater narrative said they can only make new watch bands and don't innovate?

Read it and weep, fellas.
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Unreliable source considering their top 50 doesn't include Tesla, which belongs in the top 3 spot.
Maybe they're waiting for Tesla to make a profit first.
 
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Analog Kid

macrumors 603
Mar 4, 2003
5,681
4,223
"Our reporting team sifts through thousands of enterprises each year, searching for those that tap both heartstrings and purse strings and use the engine of commerce to make a difference in the world. Impact is among our key criteria."

*sigh*

I think Apple is an innovative company, but am I the only one frustrated with this kind of subjective methodology?
[doublepost=1487015195][/doublepost]
Unbelievable, considering BLM and Taco Bell were in last yea's (2016) top 10.
In their defense, Taco Bell did combine corn, beans, meat and cheese into genius...
 
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KazKam

macrumors 6502
Oct 25, 2011
492
1,649
Who defines what's "innovative", and then by what metrics do they quantify and weigh those arbitrary scores?! What a load of subjective rubbish. Dry that report out and fertilize your lawn with it.
 
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daveak

macrumors 6502
Jun 28, 2009
295
325
Durham, UK
Uber? Seriously? A company that screws both the drivers and the passengers over is innovative? This list is a joke.
 
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HiRez

macrumors 603
Jan 6, 2004
5,985
1,992
Western US
I can already hear the heads exploding around here.
You really can't argue about Apple's chip design prowess, that team is absolutely killing it on all fronts, consistently for years now. It's so successful, I wish they would branch out into things like battery tech, display tech, and storage (SSD) tech. Especially displays, since they are so critical to nearly every product Apple makes.
 
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69Mustang

macrumors 604
Jan 7, 2014
7,664
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In between a rock and a hard place
In their defense, Taco Bell did combine corn, beans, meat and cheese into genius...
Not only that, they flipped the script and put the chicken... wait for it... on the mutha@#$%^&* outside. <mind blown>
I give you, in all it's glory, the Naked Chicken Chicken Chalupa.o_O


Can't innovate my ass!! Which is ironic since, if I eat this, that's where a lot of "innovation" will take place.:p:D
 
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Max Portakabin

Suspended
Sep 25, 2014
252
863
"Our reporting team sifts through thousands of enterprises each year, searching for those that tap both heartstrings and purse strings and use the engine of commerce to make a difference in the world. Impact is among our key criteria."

*sigh*

I think Apple is an innovative company, but am I the only one frustrated with this kind of subjective methodology?
[doublepost=1487015195][/doublepost]
In their defense, Taco Bell did combine corn, beans, meat and cheese into genius...

AKA "our methodology is to marry bait with clicks".
 
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