Apple Ranks as Fifth Most-Visited U.S. Online Retail Site on Black Friday

[MacRumors]

Market research firm comScore today released data on U.S. online shopping for Black Friday, showing strong sales of $816 million, up 26% over last year's numbers. According to the data, Apple ranked as the fifth most-visited online retailer in the country on Black Friday, trailing Amazon, Walmart, Best Buy, and Target. comScore noted in a statement to AllThingsD that Apple was "nipping at Target's heels" for fourth place in the rankings.

Fifty million Americans visited online retail sites on Black Friday, representing an increase of 35 percent versus year ago. Each of the top five retail sites achieved double-digit gains in visitors vs. last year, led by Amazon. Walmart ranked second, followed by Best Buy, Target and Apple.

"Each of the top online retailers generated significantly greater Black Friday activity compared to last year," added [comScore chairman Gian] Fulgoni. "Amazon.com once again led the pack, with 50 percent more visitors than any other retailer, while also showing the highest growth rate versus last year. However, it is telling that the top multi-channel retailers also showed strong growth in visitors, demonstrating the importance of the online channel to the retail industry as a whole."

In addition to its online retail presence, Apple obviously also operates an extensive network of retail stores, with nearly 250 locations in the United States. The company's products are also carried by the four online retailers that ranked ahead of Apple in Black Friday traffic, increasing its impact for what is expected to be a blockbuster holiday quarter for Apple.

Article Link: Apple Ranks as Fifth Most-Visited U.S. Online Retail Site on Black Friday

 

[Slix]

Quite impressive. It'd be a little hard to beat Amazon, Walmart, Best Buy and Target though.

 

[Ryth]

Quite impressive. It'd be a little hard to beat Amazon, Walmart, Best Buy and Target though.

True...but I want to know what the % of each of those sites hits were for Apple products.

If Apple is getting 10%-20% or more of a sites traffic to their products in those categories, then it's really just like visiting the Apple site really.

 

[Shrink]

Quite impressive. It'd be a little hard to beat Amazon, Walmart, Best Buy and Target though.

Agree^^

Considering the size of Apple relative size to the size of the other vendors, being up there with those giants is quite an achievement.

 

[SDAVE]

Also quite an achievement because Apple doesn't do large discounts on their products on black friday.

 

[*LTD*]

Perspective

http://9to5mac.com/2011/11/27/apples-black-friday-retail-store-sales-were-off-the-charts/

Leak: Apple’s Black Friday sales shattered all-time records

“A source inside Apple Retail has shared with us the numbers for Apple’s Black Friday sales event. Black Friday is always huge shopping day and Apple forecasted at least 4X sales for the day,” Seth Weintraub reports for 9to5Mac. “However, because Apple did have the lowest prices on big ticket items like the iPad, it blew away forecasts by 7PM and unsurprisingly had its biggest sales day of all time.”

“MacBook Air sales were also particularly strong according to our source,” Weintraub reports.

 

[Consultant]

True...but I want to know what the % of each of those sites hits were for Apple products.

If Apple is getting 10%-20% or more of a sites traffic to their products in those categories, then it's really just like visiting the Apple site really.

They all sell Apple products actually.

Also quite an achievement because Apple doesn't do large discounts on their products on black friday.

Discount for some products were comparable to some other stores.

 

[Roofy.]

They're basically #1 on that list considering the other 4 aren't product companies but retail chains.

 

[vanzantapple]

Color me surprised. You'd think a company would need a sale to draw people of Black Friday. I mean a real sale.

 

[notabadname]

Beat out the competition: Dell, Sony, etc. Hard to compare traffic at such a specific store to a place like Bestbuy, where some people are shopping for Apple products ironically, others for sinks and washer-machines.

 

[SDAVE]

Discount for some products were comparable to some other stores.

Yeah, I just meant that they don't have a large selection of items for sale.

Or crappy laptops that are just made for Black Friday and sold for cheap. Know what I mean? TV's, etc.

 

[Peace]

Curious about how the fire sold by Amazon. Being number one.

 

[*LTD*]

Curious about how the fire sold by Amazon. Being number one.

It's mentioned.

http://latimesblogs.latimes.com/tec...d-on-black-friday-kindle-fire-top-seller.html

Amazon.com said Monday that sales of it Kindle device lineup on Black Friday quadrupled the number sold on the day-after-Thanksgiving last year.

Here's your answer:

But just how many Kindle eReaders and tablets were sold? Amazon, again isn't saying, falling in line with the online retail giant's practice of not releasing specific numbers for its Kindle sales.

Re: The Fire

The Fire was Amazon's "best-selling product across all of Amazon.com on Black Friday," even outselling the Kindle eReaders that range in price from $79 to $189, the company said in a statement.

No actual numbers given.

 

[topmounter]

All the more reason for Apple to start selling big screen televisions.

 

[cvaldes]

Why? The margins on television sets are razor thin.

I think Sony's television division hasn't been profitable for something like five years.

 

[rdowns]

Why? The margins on television sets are razor thin.

I think Sony's television division hasn't been profitable for something like five years.

I wouldn't worry about the margins. Apple never plays the low margin game. If they make TVs, they'll be high end ones and they'll get their margins.

 

[BornAgainMac]

I like the Apple online store as much as Amazon. Both are good experiences for me.

 

[eawmp1]

Why? The margins on television sets are razor thin.

I think Sony's television division hasn't been profitable for something like five years.

I'll bet the margin on an Apple-branded TV will be more.
And even if small, it will be a "gateway drug" for getting people into the garden.

 

[Gregintosh]

I don't know why it was so popular, as the prices weren't much different from everyday and weren't even as low as other places had for Apple products.

 

[Icaras]

Quite impressive. It'd be a little hard to beat Amazon, Walmart, Best Buy and Target though.

Not Target it seems. If Apple keeps it up, we may see them at #4 next year.

comScore noted in a statement to AllThingsD that Apple was "nipping at Target's heels" for fourth place in the rankings.

 

[topmounter]

Why? The margins on television sets are razor thin.

I think Sony's television division hasn't been profitable for something like five years.

I can't think of anything more important than being #1 on this list.

 

[btacuso]

Quite impressive. It'd be a little hard to beat Amazon, Walmart, Best Buy and Target though.

It is hard to compare apple to orange(no pun). Apple is selling only apple products. Retail stores sell everything.

 

[Steve's Barber]

I suspect people were merely cross checking with Apple to see what a great deal they were getting elsewhere.

 

[Ugg]

They're basically #1 on that list considering the other 4 aren't product companies but retail chains.

Exactly. Also, Apple's entire product line is on one page (+ the various configurations, of course) whereas Amazon sells hundreds of thousands if not millions of products on its own and through its affiliates. Apple also sells other products, but even then, the numbers can't add up to more than a thousand or two.

When all that is taken into account, being #5 is truly amazing.

 

[divinox]

It's mentioned.

http://latimesblogs.latimes.com/tec...d-on-black-friday-kindle-fire-top-seller.html

Amazon.com said Monday that sales of it Kindle device lineup on Black Friday quadrupled the number sold on the day-after-Thanksgiving last year.

Here's your answer:

But just how many Kindle eReaders and tablets were sold? Amazon, again isn't saying, falling in line with the online retail giant's practice of not releasing specific numbers for its Kindle sales.

Re: The Fire

The Fire was Amazon's "best-selling product across all of Amazon.com on Black Friday," even outselling the Kindle eReaders that range in price from $79 to $189, the company said in a statement.

No actual numbers given.

Apparently, the Fire has been the best selling item on Amazon the past 8 weeks (which i guess equals - since its launch). But yeah, no numbers. I think initial numbers ran at 50k per day. Leaked numbers, no idea about accuracy.

Anyway, if theres a number for Kindles last year, take that x2, double that, and KF should be somewhere in between... yes?

----------

I suspect people were merely cross checking with Apple to see what a great deal they were getting elsewhere.

Chances are high, yes. Chances are also high that people checked in to dream, or in hope to find a wicked deal only to be disappointed.

Hits in themselves are not that important, what matters is conversion, conversion, conversion... That said, I'm sure they sold a ton. Just pointing out that there isn't necessarily a strong correlation between the figures. It says something about the brand equity though.