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Apple Reaches 45B App Downloads With $9B Paid to Developers

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Apr 12, 2001
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During today's Q2 earnings call, Apple announced that it had hit a milestone of 45 billion total app downloads, up five billion from the 40 billion downloads that it reported in January.

There are now 850,000 iOS apps in total, with 350,000 of those being iPad-only apps. 800 apps were downloaded per second during the quarter, representing almost 70 million downloads a day.

Apple has now paid out a total of $9 billion to developers, a $1 billion increase since mid-February. According to Apple CFO Peter Oppenheimer, Apple is now paying developers more than $1 billion per quarter, with approximately $4.5 billion being paid out in the last year alone.

In total, Apple's digital storefront includes music stores in 119 countries with 35 million songs, movies in 109 countries, the iBookstore in 155 countries and the App Store in 155 countries, covering 90 percent of the world's population.

The second quarter of 2013 brought record earnings for iTunes, with a revenue of over $4.1 billion, a 30 percent increase year-over-year.

Article Link: Apple Reaches 45B App Downloads With $9B Paid to Developers
 

tann

macrumors 68000
Apr 15, 2010
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70 million apps downloaded a day is what I'm all like :eek: at.

Damn that's a lot of apps!
 
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firewood

macrumors 604
Jul 29, 2003
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However, the bulk of that over $1billion per quarter is paid out to a very small percentage of app developers. The vast majority of app developers make a little coffee/beer money or less directly from the App Store. Consulting for companies that can throw money away is the only real income opportunity these days for most.
 
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numlock

macrumors 68000
Mar 13, 2006
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However, the bulk of that over $1billion per quarter is paid out to a very small percentage of app developers. The vast majority of app developers make a little coffee/beer money or less directly from the App Store. Consulting for companies that can throw money away is the only real income opportunity these days for most.

how would you like that to be changed?
 
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acorntoy

macrumors 68000
May 25, 2010
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However, the bulk of that over $1billion per quarter is paid out to a very small percentage of app developers. The vast majority of app developers make a little coffee/beer money or less directly from the App Store. Consulting for companies that can throw money away is the only real income opportunity these days for most.




Many small developers have made huge amounts of money thanks to the App Store, and many continue to do so. Just because you make a app and submit it does not mean you should be raking in cash instantly. Big companies start small.
 
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firewood

macrumors 604
Jul 29, 2003
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how would you like that to be changed?

Personally, as an app developer, I would like to spend more time creating cool new and unique apps, and less time and money on marketing and PR efforts to keep older apps up the charts. But there's very little (near zero?) visibility for all but a tiny number of new interesting apps these days.
 
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sparkso

macrumors regular
Dec 3, 2009
130
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Many small developers have made huge amounts of money thanks to the App Store, and many continue to do so. Just because you make a app and submit it does not mean you should be raking in cash instantly. Big companies start small.

True, alot of indie devs like me made huge cash. Not with my first few apps of course but subsequent apps improved in terms of quality and downloads.
 
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HiRez

macrumors 603
Jan 6, 2004
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There are now 850,000 iOS apps in total, with 350,000 of those being iPad-only apps.

Wait a minute, iPad-only? Not including universal apps that run on iPhone and iPad (not in the iPhone 2X emulation, but actually designed for iPad)?
 
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mdriftmeyer

macrumors 68040
Feb 2, 2004
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However, the bulk of that over $1billion per quarter is paid out to a very small percentage of app developers. The vast majority of app developers make a little coffee/beer money or less directly from the App Store. Consulting for companies that can throw money away is the only real income opportunity these days for most.

The onus is on the imagination and ideas that eventually implement an application which drives sales. It's up to the App Developers to create markets people will want and how it fits into their various aspects of entertainment, productivity, knowledge, etc.
 
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tdtran1025

macrumors 6502
Dec 26, 2011
275
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I read these numbers all the time. I see Apple sits on their butt and still makes $. I wonder how Google fares with their Android ecosystem? Samsung fans will always be Samsung fans, probably because they hardly buy anything from Playstore.
Then there are movies that are bought thru iTunes. Man, Apple is richer than The Treasury.
 
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winston1236

macrumors 68000
Dec 13, 2010
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I read these numbers all the time. I see Apple sits on their butt and still makes $. I wonder how Google fares with their Android ecosystem? Samsung fans will always be Samsung fans, probably because they hardly buy anything from Playstore.
Then there are movies that are bought thru iTunes. Man, Apple is richer than The Treasury.

What? If you are referring to Galaxy users they all use G Play, since Galaxy uses Android.
 
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thepowerofnone

macrumors member
Apr 10, 2011
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I am really surprised that people who read MacRumors are questioning whether the App Store is good for small developers. Do you read this news feed at all? Yesterday they ran an article on how Wavii managed to sell itself for $30 million and you're honestly arguing that the App Store (iOS or Mac) isn't a real tool for developers?

I buy my software in one of three ways: when I know of a well known piece of software I specifically need for something, often made by a large company; when I see something great on the App Store that is really novel and works; when a super discount bundle comes up on the web and I want one thing in it and get nine other apps I will try out but probably not use. Of these methods, the first two I would be willing to pay top dollar for an app which means lots of money for the developer, the last I will pay a bit but generally not a lot and half of that money will go to the bundler or (more often than not) Parallels or vWare, leaving very little to be shared between all the small developers in the bundle.

In short, the App Store is a really great platform for small developers because they are the ones who need the exposure; big firms have a name for themselves and people come to them, small firms don't and this is a great way to get business.
 
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litmag01

macrumors 6502
Jul 16, 2009
269
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Wow!

I wonder if that figure also includes in-app advertising revenue?
 
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Stella

macrumors G3
Apr 21, 2003
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Fairly certain 0.00001% of the developers made 99% of that 9B.

Correct - it is a small percentage of developers that actually make money, the majority don't. I think this is a very well proven fact. Those companies that sell for 30 million are extremely few and far between - referencing a post above.

If App discovery was easier then maybe developers would make more money?

You can find plenty of articles backing this up via Google.
 
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phillipduran

macrumors 65816
Apr 30, 2008
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And people complain about the 30% cut. :rolleyes:

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Does anyone know if theres a new apple tv coming out? I want to buy an apple tv but i dont want to buy it and than new apple tv comes out on september 2013

Buy it if you want it because there is always something new coming around the corner.

Apple products also retain their value well, so just sell the old one.
 
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firewood

macrumors 604
Jul 29, 2003
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The onus is on the imagination and ideas that eventually implement an application which drives sales.

That used to be true. But, these days, marketing, advertising, social PR and having an established brand seem to be more important in driving app sales.

I am really surprised that people who read MacRumors are questioning whether the App Store is good for small developers. Do you read this news feed at all? Yesterday they ran an article on how Wavii managed to sell itself for $30 million and you're honestly arguing that the App Store (iOS or Mac) isn't a real tool for developers?

And there was also a recent news reports that someone won well over $30 million in some state lotto. But that doesn't mean the lottery is a "real tool for developers". The lottery is often said to be a tax on people who aren't good at math (statistics and probability). Only a microscopic percentage of the several 100 thousand iOS developers do anywhere near as well as Wavii. Maybe with slightly better odds than playing the lotto (but maybe not given the high "ticket" cost to play). Certainly not good enough odds for a business plan unless you are a professional gambler. Not many people are. Thus, the App store is really terrible for most small developers.
 
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ilmman

macrumors member
Sep 16, 2012
55
0
Correct - it is a small percentage of developers that actually make money, the majority don't. I think this is a very well proven fact. Those companies that sell for 30 million are extremely few and far between - referencing a post above.

If App discovery was easier then maybe developers would make more money?

You can find plenty of articles backing this up via Google.

Apple have been continually tweaking their search engine for the past year and as a result keyword rankings been effecting a lot of devs, (most bad). It seems now apple favors big companies and are trying to push out of the crapps out of the store. The change in ios 6 App Store was not good as well. Showing apps one at a time when scrolling thru instead of listing 20 per page means that apps ranked at the top of a keyword search have greater power of being downloaded.

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And people complain about the 30% cut. :rolleyes:

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Buy it if you want it because there is always something new coming around the corner.

Apple products also retain their value well, so just sell the old one.

Personally I don't care about the cut, what I care is apple just straight out screwing indie devs with their AppStore changes...

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45 billion apps downloaded with $9 billion to developers. That's an average of 20¢ per download. ;)

Also external ad networks that pay us too. I make 10 times more with ad networks paying me than apple. And apple makes 10 times more than google play store and google play apps make. 10 more than what I make on amazon store

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That used to be true. But, these days, marketing, advertising, social PR and having an established brand seem to be more important in driving app sales.



And there was also a recent news reports that someone won well over $30 million in some state lotto. But that doesn't mean the lottery is a "real tool for developers". The lottery is often said to be a tax on people who aren't good at math (statistics and probability). Only a microscopic percentage of the several 100 thousand iOS developers do anywhere near as well as Wavii. Maybe with slightly better odds than playing the lotto (but maybe not given the high "ticket" cost to play). Certainly not good enough odds for a business plan unless you are a professional gambler. Not many people are. Thus, the App store is really terrible for most small developers.

Everything is a gamble, the company you work for today may be gone tomorrow, or you may be fired, its the same deal, when I went into this business there was nothing to lose. I quit my job because I was like "meh it's only a 50k salary job I could obtain it again if I fail." 3 years later I make 4 times more than what that job offers me despite the AppStore changes and its been great. I wake up when I feel like it, I work when I feel like it, don't need to care what day it is or have those Sunday nights where I stress about work tomorrow and I just love the feeling of waking up and think to myself "oh yeah I made $200 while sleeping and had to do nothing!"
 
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ctdonath

macrumors 68000
Mar 11, 2009
1,506
489
I am really surprised that people who read MacRumors are questioning whether the App Store is good for small developers. Do you read this news feed at all? Yesterday they ran an article on how Wavii managed to sell itself for $30 million and you're honestly arguing that the App Store (iOS or Mac) isn't a real tool for developers?
Do the math.

That's an average net of $10,588 per app.
Average. Over how many years?
Median net is far less than that, with (as others keep noting) most of the money going into a very few pockets.
At that rate, "good for small developers" means the model works only, with exceptions of course, for hobbyists not looking for a big payoff.
$10k/app is not viable.

A few apps will hit it big. Most won't make enough to cover lunches during development.
 
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