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I watched a live presentation of Dyson’s new vacuum cleaner—hosted by none other than 78-year-old James Dyson himself. Honestly, I had zero interest in the product and no intention of buying one. But something about that presentation felt really special. It wasn’t polished like an Apple event, but it had the same kind of warmth and sincerity that Steve Jobs used to bring.

We live in a time where technology connects us more than ever, yet somehow we feel more distant. Take Google I/O, for example—it was live, but it lacked that personal touch.

Maybe I’m old-fashioned, but I believe that companies making products that live so close to us—devices we carry, touch, and use daily—should also strive to connect with us on a more human level.
 
Live Keynotes are the best and the mistakes make it real and memorable. I've watched most Steve Jobs keynotes live via QuickTime back in the day (even over dial up) and rewatched some lately. Just love watching them. He is a real presenter and a people person and it showed. You can't get that when you don't have an audience. People can try in a studio but it isn't the same. Live is live for a reason.
 
Live Keynotes are the best and the mistakes make it real and memorable. I've watched most Steve Jobs keynotes live via QuickTime back in the day (even over dial up) and rewatched some lately. Just love watching them. He is a real presenter and a people person and it showed. You can't get that when you don't have an audience. People can try in a studio but it isn't the same. Live is live for a reason.
Live makes you understand the weight of what you are seeing. Imagine the iPhone presentation to be pre recorded. Lmaooo how would you even transmit the level of excitement and ground breakinness with a video?
 
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And that right there is the issue - it allows for the editing out of mistakes etc.

Go back and look at all of the keynotes with Jobs. There's mistakes (Rokr demo), flubs (the clicker not working & Jobs telling a story of Wozniak), Schiller leaping 30ft down holding an iBook. Those keynotes had charm, spontaneity and were generally fun to watch.

Today's keynote videos are more akin to watching a boilerplate list getting checked off.
A great keynote can make your product be successful. The best keynote has been the iPhone, there’s no way apple would have had the level of success they had by doing a recorded bs. Everyone knows this, yet they decide to just put a video.
 
They're doing these too early in the day!! I wonder if we'll be able to rewind on the live stream, otherwise some of us have to be patient for it to end then watch it on playback once it's finished 😝
 
I just saw a meeting appear on my calendar for keynote time. I guess I’ll be watching in the evening… oh well.
 
A few memorable moments from live Apple events:
2017 - AirPower announced but was never released to the public even after almost 8 years later
2018 - redemption through iOS 12 after a buggy iOS 11 release
2019 - the audience reaction at the price of the Pro stand

A few memorable moments from pre-recorded Apple events:
Craig got his nickname Hair Force One
2020 - 5G, 5G, 5G
2024 - Apple intelligence which never lived to the hype. Overpromised but underdelivered.
"Redmond, start your photocopiers!" - Bertrand Serlet, WWDC 2006
"Can't innovate anymore, my a**" - Phil Schiller, WWDC 2013

The live events were always more unhinged and fun :)
 
"Redmond, start your photocopiers!" - Bertrand Serlet, WWDC 2006
"Can't innovate anymore, my a**" - Phil Schiller, WWDC 2013

The live events were always more unhinged and fun :)
Oh Bertrand Serlet, yeah! Now there was someone that understood Mac OS X, Server and what power users wanted in their OS. He was responsible for Mac OS X all the way through 10.6 Snow Leopard.
 
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