I watched a live presentation of Dyson’s new vacuum cleaner—hosted by none other than 78-year-old James Dyson himself. Honestly, I had zero interest in the product and no intention of buying one. But something about that presentation felt really special. It wasn’t polished like an Apple event, but it had the same kind of warmth and sincerity that Steve Jobs used to bring.
We live in a time where technology connects us more than ever, yet somehow we feel more distant. Take Google I/O, for example—it was live, but it lacked that personal touch.
Maybe I’m old-fashioned, but I believe that companies making products that live so close to us—devices we carry, touch, and use daily—should also strive to connect with us on a more human level.
We live in a time where technology connects us more than ever, yet somehow we feel more distant. Take Google I/O, for example—it was live, but it lacked that personal touch.
Maybe I’m old-fashioned, but I believe that companies making products that live so close to us—devices we carry, touch, and use daily—should also strive to connect with us on a more human level.